Growth Digital Marketing – Enterprise

OpenAI

B2B Enterprise Paid Marketing leader defining strategies across Paid Search, Social, and Programmatic. Collaborating with Sales and various teams to optimize marketing performance and revenue.

Posted 7/22/2026full-timeSan Francisco • California • 🇺🇸 United StatesSeniorLead💰 $239,000 - $342,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B growth and demand generation, with a strong focus on building and scaling enterprise Account-Based Marketing (ABM) programs. Proficient in optimizing paid marketing strategies across multiple channels while leveraging data-driven insights for performance management and stakeholder collaboration.

Highest-signal resume keywords

B2B GrowthDemand GenerationAccount-Based Marketing (ABM)Paid Marketing StrategyPerformance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialProgrammatic AdvertisingAffiliate MarketingAudience DesignAttribution FrameworksPipeline MeasurementExperimentationData AnalysisLocalization Strategies

Soft Skills

Stakeholder ManagementCommunication SkillsTest-and-Learn MindsetAdaptabilityCollaboration

Tools & Technologies

CRM SystemsMarketing AutomationBusiness Intelligence (BI) SystemsAI-Enabled Workflows

Industry Keywords

Enterprise MarketingSales-Assisted ConversionAccount SegmentationLong Sales CyclesIntegrated Campaigns

About the role

Key responsibilities & impact

Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management.
Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs.
Partner with Sales and GTM leadership to align investment with account priorities, territories, pipeline goals, and product or solution plays.
Optimize performance across the enterprise funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue, with clear attribution and incrementality frameworks.
Develop audience and messaging strategies for buying committees, industries, company sizes, use cases, and stages of the enterprise purchase journey.
Create a closed-loop operating rhythm with Sales and Marketing Operations that turns account-level signals, pipeline quality, and win/loss feedback into channel decisions.
Design experiments and scalable playbooks across markets while accounting for regional sales motions, localization needs, privacy constraints, and platform nuances.
Build AI-enabled creative, targeting, reporting, and optimization workflows that increase speed and personalization while maintaining quality and control.

Requirements

What you’ll need

10+ years of B2B growth, demand generation, or performance marketing experience, including meaningful ownership of enterprise programs.
6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
A strong track record building and scaling enterprise ABM programs that generate measurable account engagement, qualified pipeline, and revenue.
Experience partnering closely with Sales, GTM, field marketing, product marketing, and marketing operations to plan and execute integrated campaigns.
Deep understanding of complex B2B buying journeys, buying committees, long sales cycles, account segmentation, and sales-assisted conversion.
Experience connecting media and account signals across CRM, marketing automation, intent, attribution, and BI systems to guide investment decisions.
Strong analytical and experimentation skills, including incrementality, attribution tradeoffs, pipeline measurement, and translating analysis into action.
Experience scaling enterprise marketing across international markets with thoughtful localization and alignment to regional sales motions.
Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.

Benefits

Comp & perks

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend to fuel your professional growth
Daily meals in our offices, and meal delivery credits as eligible
Relocation support for eligible employees
Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.