Senior Digital Analytics Specialist

Happy Cog

Analytics Specialist designing and implementing GA4 and GTM measurement setups to drive actionable insights for clients. Collaborating with multiple teams and managing cross-client analytics.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $90,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in GA4 and GTM implementation, including event architecture and server-side tagging, combined with strong data analysis skills using tools like Looker Studio and Tableau. Proven ability to design data pipelines and optimize conversion rates through rigorous testing and analysis.

Highest-signal resume keywords

GA4 ImplementationGTM ImplementationData Pipeline DevelopmentDashboard CreationConversion Rate Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event ArchitectureCustom DimensionsServer-Side TaggingJavaScriptSQLDataLayer DesignA/B TestingMultivariate TestingBigQueryDebugging

Soft Skills

Strong Communication Skills

Tools & Technologies

Looker StudioTableauPower BICrazy EggMicrosoft Clarity

Industry Keywords

AnalyticsMeasurement ArchitectureClient ManagementProposal DevelopmentData Warehousing

Tech Stack

Tools & technologies

BigQueryJavaScriptSQLTableau

About the role

Key responsibilities & impact

Designing and implementing GA4 and GTM measurement setups for clients, including event architecture, custom dimensions and metrics, and server-side tagging.
Writing clean dataLayer specifications, QAing them against live containers, and working with developers to get them implemented correctly.
Diagnosing tracking issues end to end, from a broken tag to a misfiring trigger to a downstream reporting gap.
Building data pipelines and warehousing strategies (BigQuery or equivalent), including GA4 exports and joining behavioral data with other sources, and designing measurement architecture that scales across multiple clients and properties.
Building and maintaining dashboards in Looker Studio, Tableau, and/or Power BI that answer real business questions, and translating raw data into plain-English insight for stakeholders.
Strategizing and running Conversion Rate Optimization programs: developing hypotheses, designing A/B and multivariate tests, reading results with statistical rigor, and tying outcomes back to revenue or lead goals.
Analyzing web and behavioral data across GA4, Crazy Egg, Microsoft Clarity, and similar tools to find where users drop off and why, and turning those patterns into concrete recommendations for clients.
Supporting new business efforts by helping draft proposal language, contributing to pitches, and scoping analytics work for prospective clients.

Requirements

What you’ll need

Deep GA4 and GTM implementation experience, including event architecture, custom dimensions and metrics, server-side tagging, and debugging with Tag Assistant and DevTools.
Fluency with dataLayer design and specification.
Comfort in code (JavaScript for GTM, SQL for querying and transformation) rather than relying on the UI alone.
Experience building data pipelines and warehousing strategies with BigQuery or an equivalent platform.
A track record of building dashboards in Looker Studio, Tableau, and/or Power BI that drive decisions, not just display metrics.
Experience running CRO programs with A/B and multivariate testing tools.
Strong communication skills, with the ability to explain technical findings to non-technical clients.
Agency experience managing multiple client accounts is a plus.

Benefits

Comp & perks

Healthy work/life balance
A creative environment to do the best work of your career
An amazing team of developers, designers, marketers, and project managers.
Paid Parental Leave
Paid vacation and sick time off
Health, Dental, and Vision insurance
Retirement plan with company matching