Happy Cog

Digital Marketing

• Designing and implementing GA4 and GTM measurement setups for clients, including event architecture, custom dimensions and metrics, and server-side tagging.
• Writing clean dataLayer specifications, QAing them against live containers, and working with developers to get them implemented correctly.
• Diagnosing tracking issues end to end, from a broken tag to a misfiring trigger to a downstream reporting gap.
• Building data pipelines and warehousing strategies (BigQuery or equivalent), including GA4 exports and joining behavioral data with other sources, and designing measurement architecture that scales across multiple clients and properties.
• Building and maintaining dashboards in Looker Studio, Tableau, and/or Power BI that answer real business questions, and translating raw data into plain-English insight for stakeholders.
• Strategizing and running Conversion Rate Optimization programs: developing hypotheses, designing A/B and multivariate tests, reading results with statistical rigor, and tying outcomes back to revenue or lead goals.
• Analyzing web and behavioral data across GA4, Crazy Egg, Microsoft Clarity, and similar tools to find where users drop off and why, and turning those patterns into concrete recommendations for clients.
• Supporting new business efforts by helping draft proposal language, contributing to pitches, and scoping analytics work for prospective clients.

Senior Digital Analytics Specialist

Project Manager

• Owning the client relationship.
• Driving the work forward.
• Carrying real accountability for budget, burn, and margin.
• Leading cross-functional teams of designers and developers.
• Keeping accounts healthy and growing.
• Setting the standard.

Senior Digital Analytics Specialist

Senior Project Manager