Senior Digital Marketing Manager

UserTesting

Senior Digital Marketing Manager at UserTesting driving web performance and conversion optimization. Leading digital strategy and cross-functional collaboration for enhanced customer experiences.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in front-end web development using Webflow, with a strong focus on SEO, CRO, and analytics to drive organic growth and optimize web performance. Proven ability to collaborate across teams and translate technical insights into actionable business strategies.

Highest-signal resume keywords

Webflow DevelopmentTechnical SEOConversion Rate Optimization (CRO)Google Analytics 4 (GA4)A/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLCSSJavaScriptSEO Best PracticesContent ArchitectureSchema MarkupAnswer Engine Optimization (AEO)CMS ManagementPage Performance OptimizationAnalytics Implementation

Soft Skills

Excellent CommunicationStakeholder ManagementAnalytical Skills

Tools & Technologies

Google Search ConsoleVWOOptimizelyAB Tasty

Industry Keywords

Digital MarketingWeb ManagementMulti-Domain ManagementOrganic Search Strategy

About the role

Key responsibilities & impact

Own the front-end development of our websites in Webflow, building reusable components, managing CMS structures, and maintaining accessibility and performance standards.
Lead our conversion rate optimization (CRO) program by developing testing hypotheses, executing A/B and multivariate experiments, and translating insights into roadmap priorities.
Establish and maintain governance across all three domain properties, including design system consistency, analytics implementation, page performance, and SEO best practices.
Develop and execute our organic search strategy, including technical SEO, content architecture, schema markup, and emerging Answer Engine Optimization (AEO) practices.
Partner with solution marketing, brand, content, and growth marketing teams to prioritize and deliver web initiatives that support business objectives.
Own reporting across the web portfolio, providing actionable insights from GA4, Google Search Console, and experimentation platforms to inform decision-making.

Requirements

What you’ll need

7+ years of experience in digital marketing, web management, or a related field with demonstrated ownership of SEO, CRO, or front-end web programs.
Hands-on experience with Webflow, including page creation, CMS management, and site configuration.
Strong expertise in technical and on-page SEO, with experience driving organic growth.
Experience with AEO and structured data for AI-powered search is a plus.
Experience with experimentation platforms such as VWO, Optimizely, AB Tasty, or similar solutions.
Functional front-end development skills, including HTML, CSS, and JavaScript, with the ability to troubleshoot and collaborate effectively with developers.
Strong analytical skills with experience using GA4, Google Search Console, and Core Web Vitals metrics to drive optimization decisions.
Excellent communication and stakeholder management skills, with the ability to translate technical work into business outcomes.
Experience managing multi-domain or multi-brand web environments is preferred.

Benefits

Comp & perks

Inclusive and accessible experiences for all candidates