Senior Director of Digital Marketing

CIEE Council on International Educational Exchange

Senior Director of Digital Marketing leading digital marketing campaigns at CIEE, a non-profit that facilitates study abroad experiences. Collaborating with diverse teams for impactful marketing strategies.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing digital marketing campaigns, including automation strategies and performance analytics, while effectively leading teams and collaborating with stakeholders to optimize marketing efforts. Proficient in utilizing marketing platforms and tools to drive engagement and achieve organizational goals.

Highest-signal resume keywords

Digital Marketing ManagementMarketing Automation StrategiesMarketo ProficiencyProject Management SkillsA/B Testing Implementation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingEmail AutomationLead Scoring ModelsCampaign OptimizationAudience SegmentationConversion TrackingROI AnalysisSocial Media MarketingData MonitoringAnalytical Review

Soft Skills

Project ManagementAttention to DetailMulti-taskingWriting SkillsEditing Skills

Tools & Technologies

MarketoSalesforceAdobe ProductsDOMOPowerBI

Certifications & Qualifications

Bachelor's Degree in MarketingMBA Preferred

Industry Keywords

Digital Marketing CampaignsLead GenerationSocial Media InitiativesVendor RelationshipsStakeholder Collaboration

About the role

Key responsibilities & impact

Manage team of Digital Marketing Producers and Email Automation to ensure upward movement and efficiencies in budget and campaign production.
Manage the development and execution of all in-house digital marketing campaigns for CIEE programs.
Lead discovery sessions, identify client requirements, and architect marketing automation strategies.
Make recommendations to business units and senior leadership on goals, outcomes and projections for campaign development and budget requests.
Design and implement advanced nurture programs, lead scoring models, lead lifecycle programs and complex automation workflows.
Own analytical review of multi-channel marketing effectiveness, conversion tracking, and ROI — translating data into mid and senior level reports and actionable recommendations for campaign optimization.
Train and develop Digital Communications staff and other Sales & Marketing team members on marketing automation best practices and the core digital marketing platforms (e.g., Marketo, Salesforce).
Coordinate lead data import/export with Enrollment Management Operations team.
Develop, build, and manage vendor relationships for marketing platforms and related web applications.
Manage the development and implementation of paid social media marketing efforts for CIEE channels that support the mission, values and brand in an effort to bolster awareness and engagement with the University community.
Partner with business units, social media team, and stakeholders to develop social media campaigns that effectively meet the needs of our clients.
Evaluate and measure the success of paid social media initiatives through metrics, data monitoring, and interaction.
Manage campaign performance reports and share results across teams and make recommendations to improve performance.
Monitor new trends and social platforms and look for opportunities to improve CIEE's position within the digital landscape.
Manage account access on social platforms and advise on organizational governance.

Requirements

What you’ll need

Bachelor's Degree in marketing, business, or related field
MBA preferred
A minimum of ten (10) years of professional experience in digital marketing, social media marketing, and inbound or lead generation campaigns
Strong project management skills and outstanding attention to detail
Possess a high level of competency with Marketo, Salesforce, Adobe Products, DOMO, PowerBI, and project management tools
Strong understanding and hands-on implementation of A/B testing, audience segmentation, and analytical review across all digital marketing data to drive continuous optimization of campaign performance
Expert multi-tasker with the ability to deliver under tight deadlines
Excellent writing and editing skills

Benefits

Comp & perks

Paid time off and Parental leave
Gym Reimbursement Program
Employee Assistance Program
Short-term & Long-term Disability
6 floating Fridays (based on our eligibility rules)
CIEE Study Abroad Program discounts
403(b) Retirement Plan with employer contribution
Insurance Coverage (life, travel, medical, dental, and vision)
Flexible Spending Accounts/Health Savings Accounts (medical and dependent)
Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)