Growth – Digital Marketing

OpenAI

B2B Paid Marketing leader responsible for global acquisition strategies across multiple channels. Collaborating with sales and marketing teams to enhance lead quality and customer growth.

Posted 7/22/2026full-timeSan Francisco • California • 🇺🇸 United StatesSeniorLead💰 $239,000 - $342,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B growth and demand generation through strategic management of paid marketing channels, including Paid Search, Paid Social, and Programmatic. Proven ability to optimize full-funnel performance and drive measurable results in high-growth technology environments.

Highest-signal resume keywords

B2B Growth StrategyPaid Marketing LeadershipAnalytical SkillsStakeholder ManagementAI-Enabled Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPerformance MarketingPaid SearchPaid SocialProgrammatic AdvertisingAffiliate MarketingBudget ManagementFunnel OptimizationExperimentationAttribution

Soft Skills

Communication SkillsStakeholder ManagementTest-and-Learn MindsetAdaptabilityCollaboration

Tools & Technologies

CRM SystemsMarketing AutomationBusiness Intelligence SystemsAttribution ToolsIntent Data Platforms

Industry Keywords

B2B MarketingHigh-Growth TechnologySubscription BusinessesSelf-Serve JourneysSales-Assisted Journeys

About the role

Key responsibilities & impact

Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management.
Build and optimize programs across self-serve, product-led, and sales-assisted motions, adapting channel strategy to segment, use case, buyer, and funnel stage.
Partner with Sales and GTM teams to align campaigns with revenue priorities, product launches, solution plays, account segments, and regional opportunities.
Optimize full-funnel performance from demand capture and qualified leads through activation, pipeline, conversion, expansion, and long-term customer value.
Develop B2B audience, offer, and messaging strategies for decision-makers, practitioners, company sizes, industries, and use cases.
Create strong feedback loops with Sales and Marketing Operations, using lead quality, account engagement, pipeline progression, and customer insights to improve performance.
Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions.
Build AI-enabled creative, targeting, reporting, and optimization workflows that increase iteration velocity while maintaining quality and control.

Requirements

What you’ll need

8+ years of B2B growth, demand generation, or performance marketing experience, ideally in high-growth technology or subscription businesses.
6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
A track record of launching, scaling, and optimizing B2B paid programs at significant budget levels with clear impact on qualified demand, pipeline, or revenue.
Experience marketing across self-serve, product-led, and sales-assisted journeys and adapting programs for SMB, mid-market, and enterprise segments.
Experience partnering closely with Sales, GTM, product marketing, lifecycle, and marketing operations to build integrated acquisition programs.
Strong analytical and measurement skills across experimentation, incrementality, attribution, lead and account quality, pipeline, and unit economics.
Experience working with CRM, marketing automation, intent, attribution, and BI systems to connect media signals to downstream business outcomes.
Experience scaling B2B programs internationally, including localization and alignment with regional market dynamics and sales motions.
Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.

Benefits

Comp & perks

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend to fuel your professional growth
Daily meals in our offices, and meal delivery credits as eligible
Relocation support for eligible employees
Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.