Digital Marketing Manager

Paychex

Digital Marketing Manager at AccuSourceHR driving digital demand generation strategies. Overseeing digital marketing efforts including paid media, SEO, and customer marketing programs.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $62,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies, including HubSpot marketing automation, paid media management, and customer segmentation. Proficient in analyzing performance metrics and optimizing campaigns to drive lead generation and revenue growth.

Highest-signal resume keywords

HubSpot Marketing AutomationDigital Marketing ExperiencePaid Media ManagementGoogle Analytics InterpretationVendor Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingDemand GenerationGrowth MarketingA/B TestingConversion Rate OptimizationSEO FundamentalsLifecycle Email CampaignsFunnel ReportingLead Nurture WorkflowsCustomer Segmentation

Soft Skills

Excellent CommunicationCritical ThinkingDetail-OrientedFlexibilityAdaptability

Tools & Technologies

HubSpotGoogle AdsLinkedIn Campaign ManagerSalesforceClay

Industry Keywords

HR TechCompliance TechVendor CoordinationLead Handoff ProcessCustomer Marketing

About the role

Key responsibilities & impact

Set strategy and approve execution for our marketing vendor's paid media, SEO, AEO, and GEO programs
Own accountability for a growing digital ad budget (Google, LinkedIn) and report on performance against pipeline and revenue goals
Manage the company website, built in HubSpot, as a lead-generation asset, including ongoing vendor coordination
Administer HubSpot marketing automation, lead nurture workflows, and funnel/attribution reporting
Support digital go-to-market activities for phased product launches
Build foundational customer marketing infrastructure, including customer segmentation and lifecycle email workflows in the CRM
Design and launch initial cross-sell and upsell campaigns into the existing customer base
Refine and strengthen our established lead handoff process with the Account Management team for customer marketing leads
Serve as the team's HubSpot manager - our workflows, customer email, and marketing dashboards all run through it - while maintaining working familiarity with Salesforce and outbound tools like Clay to support alignment across sales and marketing systems
Provide support for special projects as needed.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
Minimum 3–6 years’ experience in digital marketing, demand generation, or growth marketing
Experience managing outside agencies or vendors
Background screening or HR tech/compliance tech industry experience strongly preferred
Experience with HubSpot (marketing automation, email, website, dashboards) — this is the team's core marketing system
Working knowledge of paid search and paid social platforms (e.g., Google Ads, LinkedIn Campaign Manager)
Ability to read and interpret Google Analytics/GA4 and funnel/attribution reports, and translate them into action
Experience with A/B testing and conversion rate optimization, whether hands-on (landing pages, page copy) or through directing an agency's testing program
Experience building segmented, lifecycle email campaigns
Working knowledge of SEO fundamentals (keyword research, SERP tracking) to intelligently direct our SEO/AEO/GEO vendor
Familiarity with Salesforce and Clay a plus
Excellent communication and vendor management skills
Ability to operate independently and think critically
Detail-oriented with a focus on delivering high-quality work
Comfortable defining process, not just following one
Flexibility and adaptability in a fast-paced environment

Benefits

Comp & perks

100% remote
Medical (with company contribution)
Dental/Vision
Employer paid Life Insurance and Long-Term Disability
Short-Term Disability
401(k) (with company match)
Paid holidays
Paid time off (PTO)
Sick Time
Pet insurance
Phone and internet stipend