Senior Manager, Digital Marketing Platform

iRobot

Sr. Manager, Digital Marketing Platform responsible for Salesforce Marketing Cloud platform and driving customer engagement.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $127,000 - $181,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing Salesforce Marketing Cloud and leading MarTech initiatives to enhance customer engagement and drive DTC revenue. Capable of translating business needs into actionable platform priorities while ensuring operational excellence and governance.

Highest-signal resume keywords

Salesforce Marketing Cloud ManagementMarTech Program LeadershipCross-Functional CollaborationCustomer Data IntegrationVendor Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

MarTech Platform ManagementEmail Campaign ExecutionAutomated Customer JourneysData Quality ManagementAPIs and Integration PatternsMulti-Region/Multi-Language ImplementationPlatform GovernanceChange ManagementBudget ManagementTechnical Strategy Development

Soft Skills

Strong Communication SkillsStrategic ThinkingAction-Oriented LeadershipSelf-StarterTeam Leadership

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Customer EngagementDTC Revenue EnablementMarketing TechnologyOperational Support ProcessesContinuous Improvement

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own and deliver the MarTech roadmap, with Salesforce Marketing Cloud as the primary platform and accountability for supporting technologies and integrations.
Partner with Marketing, Commercial, DTC/eCommerce, Data & Analytics, and IT stakeholders to prioritize platform capabilities that improve customer engagement, campaign execution, personalization, and DTC revenue enablement.
Lead complex MarTech programs, including customer journeys, target audiences, automations, email campaigns, personalization capabilities, and multi-region/multi-language requirements.
Translate business needs into clear product/platform priorities, delivery plans, resource needs, and measurable outcomes.
Serve as the platform owner and subject matter expert for MarTech capabilities, operating model, governance, and continuous improvement.
Maintain platform health, stability, access governance, release readiness, and operational support processes across the MarTech ecosystem.
Provide hands-on leadership for day-to-day Salesforce Marketing Cloud operations, troubleshooting, incident coordination, and new capability enablement.
Partner with QA, release management, security, and compliance teams to support development releases, change controls, and production readiness.
Lead recurring roadmap and operations forums with Marketing, Commercial, and technology stakeholders to align priorities, dependencies, risks, and delivery status.
Communicate platform status, risks, tradeoffs, and decisions clearly to business and IT leadership.
Establish and maintain training materials, adoption practices, and a practical center-of-excellence model for global users.
Support change management and user adoption for new marketing technology capabilities and process improvements.
Manage vendors, implementation partners, Salesforce-related services, and supplier performance.
Manage budget responsibilities for Marketing Technology vendors, suppliers, licenses, and related platform services.
Influence vendor and internal product roadmaps to improve platform value, reduce operational friction, and support business priorities.

Requirements

What you’ll need

8+ years of Martech platform management experience with strong understanding of its functions and operations; Salesforce Marketing Cloud preferred.
3+ years’ experience working on global and/or multi-language Martech technical implementations
Bachelor’s Degree
Experience leading a team
Experience managing resources and vendors
Experience working cross-functionally across a global org including Commercial and Marketing stakeholders, data engineers, across Digital, R&D and IT orgs.
Strong understanding of customer data, integration patterns, APIs, data quality, consent/privacy considerations, and platform governance.
You love building and enhancing marketing platforms and experiences, automated journeys, and driving strategy for improvement and iteration
Strong communication skills with the ability to explain technical tradeoffs, roadmap priorities, risks, and status to both business and technology stakeholders.
You are strategic, action-oriented and are a self-starter.
You identify and prioritize critical initiatives and can lead the charge from initiative to execution
Strong experience understanding technical aspects of DTC and business drivers.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of any additional employment visas at this time.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account iRobot Website LinkedIn All Job Openings 501 - 1000 employees Founded 1990 🔧 Hardware 🛍️ eCommerce 👥 B2C 💰 $200M Post-IPO Debt - iRobot on 2023-07 Hardware
eCommerce
B2C iRobot is a consumer robotics company that designs, manufactures, and sells autonomous home cleaning robots such as Roomba vacuum robots and Braava mops. The company markets its hardware and accessories through its direct e-commerce site and retail partners, offers features like automated dirt disposal and wash docks, mapping/navigation software, customer support, trade-in and recycling programs, and financing options. Senior Manager, Digital Marketing Platform 🔥 53 minutes ago 🇺🇸 United States – Remote 💵 $127k - $181.5k / year ⏰ Full Time 🟠 Senior 🌐 Digital Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own and deliver the MarTech roadmap, with Salesforce Marketing Cloud as the primary platform and accountability for supporting technologies and integrations.
Partner with Marketing, Commercial, DTC/eCommerce, Data & Analytics, and IT stakeholders to prioritize platform capabilities that improve customer engagement, campaign execution, personalization, and DTC revenue enablement.
Lead complex MarTech programs, including customer journeys, target audiences, automations, email campaigns, personalization capabilities, and multi-region/multi-language requirements.
Translate business needs into clear product/platform priorities, delivery plans, resource needs, and measurable outcomes.
Serve as the platform owner and subject matter expert for MarTech capabilities, operating model, governance, and continuous improvement.
Maintain platform health, stability, access governance, release readiness, and operational support processes across the MarTech ecosystem.
Provide hands-on leadership for day-to-day Salesforce Marketing Cloud operations, troubleshooting, incident coordination, and new capability enablement.
Partner with QA, release management, security, and compliance teams to support development releases, change controls, and production readiness.
Lead recurring roadmap and operations forums with Marketing, Commercial, and technology stakeholders to align priorities, dependencies, risks, and delivery status.
Communicate platform status, risks, tradeoffs, and decisions clearly to business and IT leadership.
Establish and maintain training materials, adoption practices, and a practical center-of-excellence model for global users.
Support change management and user adoption for new marketing technology capabilities and process improvements.
Manage vendors, implementation partners, Salesforce-related services, and supplier performance.
Manage budget responsibilities for Marketing Technology vendors, suppliers, licenses, and related platform services.
Influence vendor and internal product roadmaps to improve platform value, reduce operational friction, and support business priorities. 🎯 Requirements
8+ years of Martech platform management experience with strong understanding of its functions and operations; Salesforce Marketing Cloud preferred.
3+ years’ experience working on global and/or multi-language Martech technical implementations
Bachelor’s Degree
Experience leading a team
Experience managing resources and vendors
Experience working cross-functionally across a global org including Commercial and Marketing stakeholders, data engineers, across Digital, R&D and IT orgs.
Strong understanding of customer data, integration patterns, APIs, data quality, consent/privacy considerations, and platform governance.
You love building and enhancing marketing platforms and experiences, automated journeys, and driving strategy for improvement and iteration
Strong communication skills with the ability to explain technical tradeoffs, roadmap priorities, risks, and status to both business and technology stakeholders.
You are strategic, action-oriented and are a self-starter.
You identify and prioritize critical initiatives and can lead the charge from initiative to execution
Strong experience understanding technical aspects of DTC and business drivers.
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