iRobot

Digital Marketing

• Own and deliver the MarTech roadmap, with Salesforce Marketing Cloud as the primary platform and accountability for supporting technologies and integrations.
• Partner with Marketing, Commercial, DTC/eCommerce, Data & Analytics, and IT stakeholders to prioritize platform capabilities that improve customer engagement, campaign execution, personalization, and DTC revenue enablement.
• Lead complex MarTech programs, including customer journeys, target audiences, automations, email campaigns, personalization capabilities, and multi-region/multi-language requirements.
• Translate business needs into clear product/platform priorities, delivery plans, resource needs, and measurable outcomes.
• Serve as the platform owner and subject matter expert for MarTech capabilities, operating model, governance, and continuous improvement.
• Maintain platform health, stability, access governance, release readiness, and operational support processes across the MarTech ecosystem.
• Provide hands-on leadership for day-to-day Salesforce Marketing Cloud operations, troubleshooting, incident coordination, and new capability enablement.
• Partner with QA, release management, security, and compliance teams to support development releases, change controls, and production readiness.
• Lead recurring roadmap and operations forums with Marketing, Commercial, and technology stakeholders to align priorities, dependencies, risks, and delivery status.
• Communicate platform status, risks, tradeoffs, and decisions clearly to business and IT leadership.
• Establish and maintain training materials, adoption practices, and a practical center-of-excellence model for global users.
• Support change management and user adoption for new marketing technology capabilities and process improvements.
• Manage vendors, implementation partners, Salesforce-related services, and supplier performance.
• Manage budget responsibilities for Marketing Technology vendors, suppliers, licenses, and related platform services.
• Influence vendor and internal product roadmaps to improve platform value, reduce operational friction, and support business priorities.

Senior Manager, Digital Marketing Platform