Chief Marketing Officer

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Lead Zoomget’s Growth Marketing function across paid advertising, content, catalog, branding, and channel growth initiatives.
• Own advertising strategy and performance across all current channels where Zoomget sells, including marketplaces, eCommerce, and other digital channels, while identifying new channels and media opportunities to drive profitable growth.
• Develop and execute omnichannel growth strategies across B2B, B2C, marketplace, and eCommerce channels.
• Assess the current Marketing organization and recommend improvements to structure, roles, capabilities, workflows, and performance management.
• Build a more efficient, accountable, and high-performing marketing team through better prioritization, clearer ownership, stronger operating cadence, and higher execution standards.
• Raise the standard of execution across the department by ensuring plans translate into action, priorities remain clear, progress is visible, and teams consistently deliver high-quality work on time.
• Establish scalable processes, reporting rhythms, and KPI governance to improve speed, accountability, and decision-making.
• Oversee and improve content, catalog, and merchandising effectiveness to strengthen traffic, conversion, and customer experience across channels.
• Identify new growth opportunities across products, categories, customer segments, and go-to-market strategies.
• Partner cross-functionally with Sales, Operations, Finance, IT/Data, and leadership to align investments, priorities, and growth initiatives.
• Lead Marketing’s use of AI and automation to improve productivity, reporting, creative workflows, campaign management, testing, and overall team effectiveness.
• Drive a culture of testing, optimization, continuous improvement, and data-driven decision-making across the department.
• Lead Marketing’s participation in quarterly planning, annual planning, and 3-year strategic planning by identifying opportunities, risks, resource needs, and growth priorities.
• Present performance insights, strategic recommendations, and growth opportunities to the leadership team on a regular basis.
• Own marketing planning, budgeting, forecasting, and performance reporting with a strong focus on ROI and profitable growth.

Director of Growth Marketing

• Shape portfolio growth strategy and influence business unit priorities through market insights, customer understanding, competitive intelligence, and commercial analytics.
• Lead upstream and downstream marketing teams to drive portfolio adoption, market expansion, customer value realization, and revenue growth across Connected Care offerings.
• Build and modernize marketing capabilities, including customer adoption programs, digital and AI-enabled marketing approaches, commercial analytics, and scalable demand generation processes.
• Ensure alignment between product strategy and commercial execution through effective positioning, go-to-market strategies, and cross-functional leadership.
• Develop and lead a high-performing marketing organization while managing marketing investment to maximize business impact and ROI.
• Establish metrics and analytics that connect marketing investments to customer adoption, pipeline creation, revenue growth, and marketing ROI.
• Drive continuous improvement of marketing operations, customer journey management, demand generation, and portfolio performance measurement.

Director of Marketing, Connected Care Group

• Develop and execute a comprehensive North America marketing strategy aligned with enterprise growth objectives.
• Serve as a senior marketing advisor to business leadership teams across Institutional, Wealth, and Canada.
• Partner closely with Product, Distribution, Client Services, Communications, Digital, and Global Marketing teams to ensure integrated go-to-market execution.
• Translate business priorities into scalable marketing programs that drive awareness, engagement, lead generation, and client retention.
• Establish marketing priorities, resource allocation, and investment decisions across the region.
• Lead marketing strategies for institutional investors, financial advisors, intermediaries, consultants, retirement platforms, and other key distribution channels.
• Ensure audience-specific messaging, content, campaigns, and experiences are tailored to the unique needs of each market segment.
• Oversee the regional strategy for client and prospect events, conferences, sponsorships, webinars, and executive engagement programs.

Senior Director, North America Marketing

• Develop and execute the North America Institutional marketing strategy in alignment with firmwide growth priorities and business objectives
• Partner closely with Institutional Sales, Consultant Relations, OCIO, and Investment Division leaders to identify market opportunities and create targeted marketing initiatives
• Lead integrated campaigns across thought leadership, content, digital, events, client engagement, and demand generation channels
• Translate complex investment and market insights into compelling, client-centric marketing programs and messaging
• Serve as a trusted advisor to senior business leaders on marketing strategy, market positioning, and audience engagement
• Lead the strategy, planning, and execution of high-impact live, virtual, and hybrid events targeting institutional investors and consultants
• Design and deliver executive-level experiences that engage Chief Investment Officers, investment committees, senior consultants, and other institutional decision-makers
• Partner with senior executives, investment leaders, and subject matter experts to develop event content, agendas, and thought leadership programs
• Establish event measurement frameworks to evaluate business impact, attendee engagement, and pipeline contribution
• Continuously elevate the quality, innovation, and effectiveness of Russell Investments' institutional event portfolio
• Partner closely with the Integrated Marketing team to develop and execute product marketing and thought leadership strategies that support Institutional business priorities
• Collaborate with Product Marketing, Investment Division leaders, and subject matter experts to bring investment capabilities, market insights, and client solutions to market in compelling and differentiated ways
• Help shape institutional audience needs, content priorities, and messaging frameworks to ensure relevance and impact across key investor segments
• Lead the distribution of institutional-focused thought leadership, market commentary, investment insights, and strategic content across multiple channels
• Ensure consistent brand positioning and messaging across campaigns, events, client communications, and sales enablement materials
• Identify emerging industry trends, competitive dynamics, and investor priorities to inform marketing strategy and content planning
• Partner with global marketing teams to leverage best practices, content, and campaign assets
• Work closely with digital marketing, communications, creative services, analytics, and product marketing teams to deliver integrated programs
• Build strong relationships across business units to ensure alignment and effective execution of marketing initiatives
• Partner with the Digital Marketing and Analytics teams within Integrated Marketing to establish KPIs, measurement frameworks, and reporting that evaluate marketing effectiveness and business impact
• Leverage audience, engagement, and campaign performance data to optimize marketing programs, event strategies, and client engagement initiatives
• Collaborate with digital marketing partners to improve audience targeting, campaign performance, lead generation, and conversion outcomes
• Monitor market trends, client behavior, and competitive activity to identify opportunities for continuous improvement and growth

Director – North America Institutional Marketing

• Develop and Execute Growth Marketing Strategy
• Lead the U.S. Advisor & Intermediary Solutions (AIS) marketing strategy in alignment with retail sales objectives, growth priorities and strategic accounts initiatives
• Develop integrated, multi-channel marketing programs for wealth management and individual investor audiences
• Support the positioning and commercialization of new and existing investment solutions
• Serve as a strategic marketing partner to Distribution leadership, Strategic Accounts, Sales and Product Marketing
• Manage campaign timelines, budgets, stakeholder communication, and vendor coordination
• Foster a high-performance team culture focused on innovation, accountability, collaboration, and continuous improvement
• Develop KPIs and performance measurement frameworks to evaluate campaign effectiveness

Director – North America Wealth & Individual Investor Marketing

• Handles VP's calendar by prioritizing schedules and meetings
• Handles a running list of VP’s engagements and coordinates with the communications team
• Assists VP in planning and organizing meetings, preparing agenda and logistics
• Prepares travel packs for international trips and large domestic events
• Acts as a proxy for communications and approvals as authorized
• Responsible for making in-depth global travel arrangements for VP
• Provides analytical support to assist executives on special projects
• Prepares and briefs itinerary as well as accompanies VP for large Corporate Events
• Deals professionally with sensitive and confidential matters

Executive Assistant, VP, Web Marketing

• Own the unified positioning and messaging architecture across the SeekOut Recruiting Platform: a single, differentiated story that ladders from corporate narrative down to product, feature, and persona.
• Craft persona-specific positioning that connects Agentic AI to the outcomes each audience values: agility and cost efficiency for CHROs/TA Leaders, speed and quality for Hiring Managers and Recruiters, and a seamless experience for Candidates.
• Shape and present the corporate and category narrative to senior leadership, analysts, and press, positioning SeekOut as the AI-native leader in talent acquisition.
• Own the market map, including TAM/SAM/SOM, competitive and gap analysis, and a living SWOT, that guides where SeekOut plays and where it wins.
• Own outcome-based launches end to end, measuring success by improvements in speed to hire, quality of hire, cost per hire, and candidate experience, not feature releases.
• Drive pricing and packaging strategy in partnership with Product, Finance, and marketing leadership, backed by value and ROI models that justify premium positioning and arm the field to sell on value.
• Partner with Product and Engineering leadership to align positioning, pricing, launch, and GTM as one coherent strategy, and serve as the voice of the market in roadmap decisions.
• Build sales enablement assets (battlecards, ROI frameworks, demo scripts, pitch decks, and training) and partner with Demand Generation on campaign strategy and audience targeting.
• Establish the standards, operating rhythm, and metrics that define the product marketing function, setting the bar for how SeekOut brings products to market.

Director, Product Marketing

• Own the demand engine of a global semiconductor company
• Plan, execute, and measure go-to-market programs across channels and regions
• Integrate digital marketing, social media, and marketing operations
• Manage budget and vendor relationships
• Lead event management and measure event impact
• Report results to product lines and company leadership

Director, Growth Marketing – Operations

• Shape Brand Expedia’s value proposition and blueprint, inclusive of messaging hierarchies and implementation toolkits, ensuring consistent language and brand expression across marketing, product, partner, and service touchpoints.
• Drive the rollout of visual identity systems and retail toolkits that bring the brand blueprint to life across channels, in close partnership with creative, brand design, and cross-functional stakeholders.
• Own the strategy and execution of retail and commercial campaigns, including global sales, regional limited-time offers, product and commercial launches, and always-on messaging.
• Build global integrated campaign plans and messaging frameworks that help Expedia respond quickly to market opportunities, seasonal retail moments, launch needs, and evolving business priorities.
• Lead loyalty and CRM motions for Expedia One Key and broader lifecycle marketing, simplifying positioning and messaging while improving member engagement, comprehension, and repeat behavior through integrated marketing and CRM planning.
• Partner cross-functionally with Product, Merchandising, TEaL, Legal, regional markets, and channel owners to align messaging, creative development, campaign readiness, and business outcomes.
• Use data, testing, and performance insights to optimize campaigns and scale repeatable ways of working across commercial and lifecycle marketing programs.
• Lead and develop a high-performing team, balancing strategic leadership with hands-on direction in a fast-moving, highly matrixed environment.

Director, Integrated Marketing

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Senior Director, Product Marketing

• Recruit, yield, and enroll Full-time, Part-time, and Online MBA students
• Manage all operations communications
• Craft email language, determine appropriate audiences and deploy communications
• Manage the Marketo marketing automation tool
• Execute strategy related to marketing analytics reporting and lead scoring
• Create content such as managing the MBA Admissions blog and video production
• Support onboarding of new marketing technology, such as Salesforce Marketing Cloud
• Represent the school at global in-person and virtual recruitment events/webinars

Assistant Director – MBA Admissions Marketing & Operations

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Create visual assets for digital and print, such as factsheets, brochures, invitations, infographics, advertisements, presentations, event materials, social graphics.
• Provide quality assurance, maintaining consistency with brand guidelines and visual identity.
• Update and maintain internal databases for designs, photography, and video.
• Edit and optimize images for various uses (web, print, social).
• Coordinate with staff to gather, tag, and catalog new visual content.
• Edit short-form videos for social media.
• Assist in cataloging impact stories and publishing content across internal channels.
• Support planning and logistics for marketing campaigns and events.
• Draft and proofread content for social media, blogs, website updates, and fundraising materials.
• Handle various administrative and coordination tasks to support the marketing team.

Associate Director – Marketing

• Own the roadmap, vision, and execution of scaling donations across individuals fundraising: Drive a major influx of capital from high-net-worth donors, building the pipeline, strengthening the donor community, and personally closing transformational gifts, while overseeing the broader individual donor funnel from retail to HNW, reaching new audiences with Evidence Action's impact and deepening ties with existing supporters.
• Institutional fundraising: Partner with program teams on scaling our work across strategic foundations and major institutions, and advocate across the sector for evidence-based development
• Communications, press, & website: Oversee Evidence Action’s brand voice and narrative, finding the most interesting and differentiating content - from stories about our work with fluid dynamics engineers in India to partnering on events with Nobel Prize-winning Economists
• Donor analytics: Oversee analytics infrastructure and reporting
• Manage existing team of 10 employees
• Serve on executive leadership team of 900+ person organization
• Be a passionate advocate and spokesperson for Evidence Action's mission and approach, in meetings with donors and partners, press interviews, and conferences
• Drive organization transformation, training team members on best practices in fundraising and relationship management
• Establish systems to ensure meaningful scale, including analytics infrastructure, donor pipelines, Salesforce tooling, and more

Chief Growth Officer

• Architect and oversee a comprehensive, multi-channel marketing and communications strategy
• Define the strategic vision for national content
• Manage and refine GC’s national brand strategy
• Leverage data and analytics to drive digital marketing growth
• Define the strategic PR roadmap
• Build and maintain relationships with key media outlets
• Lead daily content creation and project management
• Engineer communication workflows and infrastructure
• Lead, mentor, and coach the communications team

Director, Marketing & Communications

• Own the vision, strategy, and execution of the company’s enterprise brand campaign, ensuring it delivers against reputational, commercial, and customer objectives
• Define enterprise-level campaign priorities and narratives tied to corporate strategy
• Act as a trusted partner to the C-level business leaders and executives on high-profile campaigns and brand initiatives
• Lead alignment forums that bring together marketing, communications, and business leadership
• Provide clear, concise recommendations to executive stakeholders on campaign performance and opportunities
• Design and lead a centralized agency team across creative, media, and integrated partners
• Connect partners across major agency relationships, ensuring strategic alignment, integration, and brand leadership
• Drive innovation and elevate creative quality and brand expression
• Develop and enforce standards for campaign strategy, creative development, channel mix, and measurement
• Build processes that enhance cross-functional coordination (e.g., marketing, communications, digital, product)
• Establish centralized reporting and KPIs to measure campaign performance and inform future strategy
• Oversee end-to-end campaign orchestration across channels, and ensure campaigns are audience-centric, data-informed, and support best practices
• Ensure all enterprise campaigns reinforce a distinct, consistent, and differentiated brand
• Partner with brand, communications, and design leadership to continuously evolve brand expression
• Champion bold, high-quality storytelling that enhances reputation and trust

Head of Enterprise Brand Marketing – Integration

• Develop and execute the regional and market sector marketing strategy aligning with overall company brand and business objectives.
• Partner with regional and corporate leadership to identify market trends, client priorities, and competitive positioning opportunities.
• Drive strategic pursuits—collaborating on capture plans, client outreach, and positioning for major projects.
• Serve as a thought partner to the Regional Directors and Business Development team, ensuring marketing supports business growth goals.
• Manage regional storytelling, case studies, and thought leadership content highlighting people, projects, and community impact.
• Support media relations and award submissions in partnership with corporate communications.
• Oversee regional event participation, sponsorship strategy, and community engagement efforts.
• Ensure consistent messaging across internal and external channels.
• Support the Pursuits Marketing Director in oversight when needed in the region specific development of proposals, qualifications packages, interview presentations, and related pursuit materials.
• Ensure consistent quality, brand standards, and storytelling across all deliverables.
• Lead, coach, and develop a high-performing regional marketing team.
• Foster collaboration to ensure workflow efficiencies between marketing, creative, communications and business development.
• Manage marketing budgets, resources, and workload allocation to meet deadlines and priorities.

Director of Regional Marketing

• Lead strategy across the full cardiometabolic suite including diabetes, hypertension, prediabetes, weight management, cholesterol and GLP-1 programs
• Lead a team of 2-3 product marketers and partner across product, clinical and commercial teams
• Own positioning, GTM strategy and sales enablement across all stakeholder audiences
• Partner with cardiometabolic product and commercial leadership on portfolio strategy and GTM planning
• Help shape product and go-to-market road maps based on market gaps and customer needs
• Lead packaging and pricing for cardiometabolic products
• Own the positioning and messaging across the cardiometabolic suite
• Lead end-to-end GTM launches for new cardiometabolic products
• Act as the primary product marketing POC for the cardiometabolic suite

Chief Marketing Officer jobs in Washington

See all jobs on JobTailor