Assistant Director – MBA Admissions Marketing & Operations

Georgetown University Center on Education and the Workforce

Assistant Director of MBA Admissions at Georgetown University. Managing recruitment, marketing communications, and operational strategies for MBA programs.

Posted 7/10/2026full-timeWashington • Washington • 🇺🇸 United StatesLead💰 $47,586 - $87,558 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in student recruitment and enrollment strategies, utilizing marketing automation tools and analytics to enhance communication and engagement. Proficient in managing content creation and operational communications within a higher education context.

Highest-signal resume keywords

Student RecruitmentMarketing AutomationContent CreationData AnalysisInterpersonal Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingMarket Data AnalysisCRM ExperienceMicrosoft Office SuiteLead Scoring

Soft Skills

Attention to DetailWritten CommunicationInterpersonal Skills

Tools & Technologies

MarketoSalesforce Marketing Cloud

Industry Keywords

MBA AdmissionsHigher EducationRecruitment EventsMarketing Analytics

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Recruit, yield, and enroll Full-time, Part-time, and Online MBA students
Manage all operations communications
Craft email language, determine appropriate audiences and deploy communications
Manage the Marketo marketing automation tool
Execute strategy related to marketing analytics reporting and lead scoring
Create content such as managing the MBA Admissions blog and video production
Support onboarding of new marketing technology, such as Salesforce Marketing Cloud
Represent the school at global in-person and virtual recruitment events/webinars

Requirements

What you’ll need

Bachelor’s degree required
At least 4-6 years of experience within a corporate or university setting
Excellent interpersonal skills, and written communication skills to effectively communicate with students, faculty and outside vendors
Must be comfortable working with technology, analyzing market data, learning new systems and have demonstrated strong attention to detail
Proficient in Microsoft Office Suite Products
Experience with a CRM or marketing automation tool is preferred

Benefits

Comp & perks

Medical, dental, vision, disability and life insurance
Retirement savings
Tuition assistance
Work-life balance benefits
Employee discounts
Array of voluntary insurance options