Chief Marketing Officer

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Lead the annual brand planning process for Cequa across both ECP and patient and ensure that the strategies are synergistic to drive growth and achieve goals
• Develop and execute all promotional materials for Cequa, including but not limited to: Core visual aid, website, flash cards, emails, banner ads, journal ads and disease education brochures
• Identify opportunities to evolve brand messaging based on new data, key market research insights and competitive learnings
• Develop and execute the Peer to Peer/Speaker Program Plan including development of core speaker deck, planning and execution of all logistics for speaker training events, management of contracts
• Lead the development of all brand content and promotional materials for congress meetings
• Provide input into the planning and development of content for Advisory Board Meetings as well as developing relationships with KOLs to seek input as needed
• Identify actionable insights from market research, advisory board meetings and competitive intelligence to inform brand messaging, communications and strategy. Continuously monitor results and adjust plans as needed to achieve goals
• Provide oversight and management of agency partners and implementation of all required documents – Creative Brief, MSA, SOW, POs
• Collaborate extensively with Sales, Medical, Commercial Training, Market Access, MI&A, Commercial Operations, Sales Operations, Finance and other cross-functional partners to ensure we are achieving key business goals (revenue, market share, and budget targets)
• Lead strategy, development and implementation of patient access platforms (PhilRx), this includes development of business rules, processes, internal and external communications
• Lead consumer and ECP and consumer digital marketing and social media plans including agency management
• Develop and execute ECP and Consumer media plans on time and budget
• Manage content and development of ECP and consumer websites including OCE platform
• Lead Field Input Team and act as liaison between brand and sales force representatives
• Manage Public Relations programs and events to amplify brand messaging
• Manage Tele-Health initiatives to expand awareness and choice for Cequa
• Develop and manage virtual representative team to address key targets
• Identify and develop relationships and programs with optometric organizations looking to expand into dry eye treatment
• Mentor and support junior team members helping in their education and development
• Manage assigned budget to ensure maximum ROI for investments and assure that budgets are not exceeded
• Understand landscape for Ophthalmic Dry Eye market and lead competitive intelligence of new and emerging products

Associate Director, Marketing – Ophthalmics

• Lead overall scientific strategy, congress strategy and thought leader engagement for the US Ophthalmology business
• Define and own the U.S. Ophthalmology scientific narrative for the commercial team across DME and nAMD
• Oversee development and deployment of medical education programs
• Lead overall congress strategy and execution for the U.S. Ophthalmology portfolio
• Set strategic direction for identification, profiling, and engagement of national and regional scientific leaders and emerging experts
• Partner with Medical Affairs, Market Access, Sales, and Global Marketing to ensure coordinated engagement with thought leaders
• Lead and mentor a team of marketing professionals

Executive Director, Marketing, Scientific Strategy – Engagement

• Partner closely with retail business leadership and key stakeholders to support growth objectives through strategic marketing programs.
• Build integrated marketing plans that strengthen broker and client relationships, while elevating market visibility across the retail business.
• Develop and own the positioning and messaging for AIG’s commercial capabilities, translating complex products into a clear, differentiated narrative for broker and client audiences.
• Partner with product and distribution teams to ensure coordinated, consistent messaging and programming across retail and wholesale broker channels.
• Collaborate with the communications and media relations teams to strengthen executive visibility and thought leadership for retail leadership.
• Partner with the broader marketing team to ensure retail marketing programs are integrated into enterprise campaigns and the overall AIG brand strategy.
• Establish structure and forward planning across the retail marketing function.
• Manage and develop a high-performing marketing team, providing clear direction, development opportunities, and a strong culture of accountability and excellence.
• Partner with the Canadian marketing team to support alignment across North America marketing initiatives.
• Operate at pace with a strong focus on executional excellence and continuous improvement across all programs.
• Remain current on emerging AI trends, tools, and best practices relevant to marketing and communications.

Director, Retail Marketing

• Own the development and execution of global marketing strategies and annual plans for the Chromatography portfolio
• Translate business objectives into multi-channel demand generation programs that drive pipeline growth, customer acquisition, and revenue
• Define and evolve market positioning, segmentation, and value propositions to strengthen Repligen’s leadership in biologics production
• Champion the integration of AI across marketing workflows
• Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy
• Lead deep analysis of market trends, customer needs, competitive dynamics, and total addressable market
• Develop and execute integrated, multi-channel marketing campaigns across digital, technical, and field channels
• Partner closely with Product Management, Commercial, Applications, and Marketing teams to align on strategy, execution, and performance
• Own marketing KPIs and budget, ensuring strong ROI and alignment with business objectives

Director, Global Strategic Marketing

• Develop and execute annual brand plans for Sympazan and Evoxac Oral Solution, including positioning, messaging, and channel strategy.
• Lead pre-launch and launch execution for Evoxac Oral Solution, including HCP and patient education materials, KOL engagement, and congress strategy.
• Partner closely with the Sales, Training & Operations to ensure approved marketing content supports field force training and readiness.
• Support KOL identification, development, and congress planning.
• Own patient support and hub program strategy for Sympazan, including caregiver-focused messaging and access support resources.
• Develop referral-pathway messaging for Evoxac Oral Solution in coordination with rheumatology specialist audiences.
• Manage brand budgets and forecasts for both brands and report performance against plan.
• Ensure all promotional and non-promotional materials for both brands clear MLR/PRC review, including adherence to Sympazan's boxed warning requirements.
• Represent both brands in cross-functional planning forums, including Sales, Market Access, and Medical Affairs.
• Serve as a marketing partner to Sales leadership and field teams to ensure effective execution of brand strategies.
• Collaborate with Sales to develop customer-facing materials, sales tools, training content, and promotional programs that support field effectiveness.
• Incorporate field insights and customer feedback into brand planning and tactical decision-making.
• Support sales meetings, product launches, speaker programs, and other commercial initiatives as needed.
• Partner with Commercial Operations to evaluate performance metrics and optimize promotional effectiveness.
• Partner with Medical Affairs to ensure brand strategies, promotional materials, and scientific communications are aligned with approved product positioning and clinical objectives.
• Collaborate with Medical Affairs, Regulatory Affairs, and Legal teams to ensure promotional activities meet compliance requirements.
• Work closely with Market Access to incorporate access considerations, payer insights, and reimbursement dynamics into brand strategies.
• Partner with Supply Chain, Commercial Operations, and other functions to support successful product commercialization.
• Manage development and execution of promotional materials through the Medical-Legal-Regulatory (MLR) review process.
• Ensure marketing deliverables are completed accurately, on schedule, and in compliance with internal policies and regulatory requirements.
• Manage agency and vendor relationships, ensuring alignment with project scope, timelines, budgets, and quality expectations.
• Maintain effective project management processes across brand initiatives.
• Analyze brand performance, market trends, competitive activity, customer insights, and promotional effectiveness to identify opportunities and risks.
• Track key brand performance indicators and provide recommendations to improve business outcomes.
• Develop and communicate brand performance updates and recommendations to leadership.
• Achievement of brand revenue and growth objectives.
• Performance against brand plan goals and strategic priorities.
• Prescription trends, market share, and customer adoption metrics.
• Successful execution of lifecycle management initiatives.
• Timely delivery of brand tactics and promotional initiatives.
• Sales force adoption and utilization of marketing materials.
• Effectiveness of customer engagement programs.
• Support of launch readiness and commercialization milestones.
• Promotional effectiveness and return on marketing investment.
• Quality and utilization of market insights.
• Identification and execution of brand growth opportunities.
• MLR submission quality and cycle time.
• Delivery of projects within approved timelines and budgets.
• Effective management of agency and vendor relationships.

Director, Brand Marketing

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Senior Director, Product Marketing

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Lead the strategy, execution, and performance of all marketing initiatives
• Develop and execute a comprehensive B2B SaaS marketing strategy aligned with revenue targets
• Build and mentor a high-performing marketing team across various channels
• Partner with executive leadership to strengthen market visibility through thought leadership
• Optimize customer acquisition and increase market share within healthcare provider segments
• Drive multi-channel campaigns and implement performance marketing frameworks
• Establish full-funnel attribution models connecting investments to revenue outcomes
• Own product positioning and differentiation in a competitive healthcare IT landscape
• Build a strong brand presence and thought leadership within healthcare markets

Director of Marketing

• Lead the HCP strategy across priority audiences and channels; translate insights into clear strategic choices, quarterly & annual priorities, and measurable outcomes.
• Lead global HCP activation strategies, ensuring strong integration across awareness, relevance, urgency, and conversion, and enabling markets to execute omnichannel activation effectively.
• Leverage our Company's marketing framework to ensure strategic direction and consistency on segmentation & personas, content & channel strategy, and ensuring all resources & tactics align to the customer experience plan and achieve the desired customer experiences.
• Lead campaign evolution and delivery, in partnership with key markets and regions, based on key insights.
• Support expansion of HPV vaccination across Gavi-eligible countries prioritizing new NIP introductions and cohort expansions.
• Partner closely with Global Policy and our company's manufacture department on near-term business planning for Gavi/UNICEF.
• Convene and partner closely with cross-functional team including Policy, Market Access, Medical, Outcomes Research, and Communications to ensure aligned prioritization and consistent brand experience across customers and markets.
• Build and scale global tools, playbooks, and accelerators that enable markets to execute with speed, consistency, and confidence.
• Identify capability gaps and lead learning plans for cross-functional teams and field stakeholders (e.g., disease state, product, customer insights, digital fluency); ensure tools and playbooks enable consistent execution.

Director, HPV Global Marketing – HCP Strategy & Activation

• Lead the Americas Nutraceutical marketing strategy by translating global business objectives into regional growth initiatives, market plans, and commercial execution.
• Analyze market trends, customer needs, competitive activity, and emerging opportunities to identify high-growth segments and inform strategic decision-making.
• Partner with Global Marketing, Product Management, R&D, Business Development, Sales, and other commercial teams to support product launches, lifecycle management, and commercial excellence initiatives.
• Develop and localize value propositions, positioning, and omnichannel marketing content that strengthen market differentiation and customer engagement.
• Execute integrated marketing campaigns, digital programs, customer events, and go-to-market activities that drive awareness, demand generation, and business growth.
• Build strong relationships with key nutraceutical customers, industry organizations, and internal stakeholders to gather market insights and support customer-focused solutions.
• Monitor campaign performance and market success metrics while providing actionable recommendations to optimize marketing effectiveness and return on investment.

Associate Director, Nutraceutical Marketing

• Lead Cosette Pharmaceuticals' commercial operations function.
• Transform data into actionable business insights that improve decision-making.
• Oversee sales operations, business analytics, field force support, forecasting, incentive compensation, reporting, territory alignment, and commercial planning processes.
• Collaborate with Marketing, Sales, Market Access, and Finance leaders to evaluate business performance and recommend strategies to accelerate growth.
• Develop executive dashboards, KPIs, and performance reporting.
• Analyze prescribing trends, payer dynamics, customer behavior, and competitive activity.

Senior Director, Sales and Marketing Operations

• Develop and provide the strategic vision and direction for the ABM strategy across multiple account tiers and market segments
• Build tiered ABM programs (1:1, 1:few, and 1:many)
• Partner with Sales and Account Management to co-create account plans
• Design and orchestrate integrated ABM campaigns across channels
• Leverage insights from CRM, marketing automation, web analytics, and third-party data
• Collaborate with Product Marketing and Content teams to adapt core messages
• Coordinate executive and SME engagement for key accounts
• Build and maintain account-level dashboards and reporting in partnership with Marketing Operations and Sales Operations
• Continuously test, optimize, and scale ABM tactics
• Champion ABM within Trinity, educating stakeholders on best practices

Associate Director, Account Based Marketing

• Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget.
• Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).
• Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep.
• Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it.
• Cross-functional collaboration and leadership: You’ll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better.
• Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.

Director of Marketing – Demand Gen

• Developing and executing the company’s marketing strategy across brand, user acquisition, retention, and lifecycle marketing.
• Owning growth performance metrics and driving sustainable customer acquisition through both paid and organic channels.
• Building, managing, and mentoring the marketing team while fostering a high-performance culture.
• Managing marketing budgets, resource allocation, and growth investments to maximise ROI.
• Establishing scalable operational processes, systems, and workflows that support rapid company growth.
• Working closely with founders and leadership to define strategic priorities and execute company objectives.
• Driving cross-functional collaboration between product, marketing, operations, compliance, and external partners.
• Analysing performance data, market trends, and customer insights to inform decision-making and growth initiatives.
• Taking ownership of key operational functions, ensuring efficient execution across a distributed remote team.
• Identifying new market opportunities, growth channels, partnerships, and revenue-generating initiatives.
• Supporting fundraising, investor communications, and strategic planning activities as required.
• Leading special projects and company-wide initiatives in a fast-moving startup environment.

CMO – Operational Lead

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.
• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

Marketing Director

• Own the full marketing engine, from brand storytelling to performance growth
• Build and execute an integrated brand-to-performance strategy across awareness, acquisition, retention, and retail
• Oversee paid media, CAC efficiency, attribution, and weekly performance optimization
• Ensure brand consistency across campaigns, retail, partnerships, and creative
• Own marketing forecasting, budgeting, and revenue targets
• Build reporting frameworks that translate marketing activity into business impact
• Lead product GTM strategy from positioning to launch execution
• Manage and mentor a Brand Director, Product Director and Retention Director
• Develop retail marketing programs to support sell-through at key partners
• Build frameworks for market localization across messaging, creative, and channel mix

Head of Marketing

• Develop and execute integrated go-to-market strategies for OPT’s commercial and dual-use maritime technology solutions.
• Lead product positioning, messaging, campaigns, thought leadership, and sales enablement initiatives across OPT’s autonomous maritime and offshore technology solutions.
• Partner with sales leadership to drive pipeline growth through customer engagement, campaigns, and sales enablement initiatives.
• Support product launches, demonstrations, industry events, strategic communications, and external relationships that strengthen OPT’s market presence and brand awareness.
• Collaborate with engineering, product, and operational teams to capture customer insights, market feedback, and competitive intelligence to inform positioning and future growth strategies.
• Lead and mentor marketing personnel while contributing directly to campaign execution, communications, and strategic initiatives.
• Track and report marketing performance metrics including campaign effectiveness, lead generation, pipeline influence, and market engagement.

Chief Marketing Officer jobs in New Jersey

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VP – Head of Marketing

Associate Director, Marketing – Ophthalmics

Executive Director, Marketing, Scientific Strategy – Engagement

Director, Retail Marketing

Director, Global Strategic Marketing

Director, Brand Marketing

Senior Director, Product Marketing

Senior Director of Marketing

Senior Director – Marketing

Director of Marketing

Director, HPV Global Marketing – HCP Strategy & Activation

Associate Director, Nutraceutical Marketing

Senior Director, Sales and Marketing Operations

Associate Director, Account Based Marketing

Director of Marketing – Demand Gen

CMO – Operational Lead

Marketing Director

Head of Marketing

Director of Marketing