Director, Brand Marketing

Cosette Pharmaceuticals, Inc.

Director of Brand Marketing supporting brand strategies and launch initiatives for Cosette Pharmaceuticals. Collaborating cross-functionally to ensure effective execution and marketing content readiness.

Posted 7/14/2026full-timeBridgewater • New Jersey • 🇺🇸 United StatesLead💰 $169,000 - $211,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing brand strategies within the pharmaceutical industry, with a strong focus on promotional effectiveness, compliance, and cross-functional collaboration. Proven ability to manage brand budgets, analyze market trends, and drive customer engagement initiatives.

Highest-signal resume keywords

Pharmaceutical Marketing ExperienceBrand Plan DevelopmentCross-Functional CollaborationRegulatory ComplianceAgency Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Strategy DevelopmentPromotional Strategy ExecutionMarket AnalysisBudget ManagementCustomer Engagement Initiatives

Soft Skills

Project ManagementCollaborationCommunication

Certifications & Qualifications

Bachelor’s DegreeMBA or Advanced Degree Preferred

Industry Keywords

PharmaceuticalBiotechnologySpecialty HealthcareKOL EngagementMLR Review Process

About the role

Key responsibilities & impact

Develop and execute annual brand plans for Sympazan and Evoxac Oral Solution, including positioning, messaging, and channel strategy.
Lead pre-launch and launch execution for Evoxac Oral Solution, including HCP and patient education materials, KOL engagement, and congress strategy.
Partner closely with the Sales, Training & Operations to ensure approved marketing content supports field force training and readiness.
Support KOL identification, development, and congress planning.
Own patient support and hub program strategy for Sympazan, including caregiver-focused messaging and access support resources.
Develop referral-pathway messaging for Evoxac Oral Solution in coordination with rheumatology specialist audiences.
Manage brand budgets and forecasts for both brands and report performance against plan.
Ensure all promotional and non-promotional materials for both brands clear MLR/PRC review, including adherence to Sympazan's boxed warning requirements.
Represent both brands in cross-functional planning forums, including Sales, Market Access, and Medical Affairs.
Serve as a marketing partner to Sales leadership and field teams to ensure effective execution of brand strategies.
Collaborate with Sales to develop customer-facing materials, sales tools, training content, and promotional programs that support field effectiveness.
Incorporate field insights and customer feedback into brand planning and tactical decision-making.
Support sales meetings, product launches, speaker programs, and other commercial initiatives as needed.
Partner with Commercial Operations to evaluate performance metrics and optimize promotional effectiveness.
Partner with Medical Affairs to ensure brand strategies, promotional materials, and scientific communications are aligned with approved product positioning and clinical objectives.
Collaborate with Medical Affairs, Regulatory Affairs, and Legal teams to ensure promotional activities meet compliance requirements.
Work closely with Market Access to incorporate access considerations, payer insights, and reimbursement dynamics into brand strategies.
Partner with Supply Chain, Commercial Operations, and other functions to support successful product commercialization.
Manage development and execution of promotional materials through the Medical-Legal-Regulatory (MLR) review process.
Ensure marketing deliverables are completed accurately, on schedule, and in compliance with internal policies and regulatory requirements.
Manage agency and vendor relationships, ensuring alignment with project scope, timelines, budgets, and quality expectations.
Maintain effective project management processes across brand initiatives.
Analyze brand performance, market trends, competitive activity, customer insights, and promotional effectiveness to identify opportunities and risks.
Track key brand performance indicators and provide recommendations to improve business outcomes.
Develop and communicate brand performance updates and recommendations to leadership.
Achievement of brand revenue and growth objectives.
Performance against brand plan goals and strategic priorities.
Prescription trends, market share, and customer adoption metrics.
Successful execution of lifecycle management initiatives.
Timely delivery of brand tactics and promotional initiatives.
Sales force adoption and utilization of marketing materials.
Effectiveness of customer engagement programs.
Support of launch readiness and commercialization milestones.
Promotional effectiveness and return on marketing investment.
Quality and utilization of market insights.
Identification and execution of brand growth opportunities.
MLR submission quality and cycle time.
Delivery of projects within approved timelines and budgets.
Effective management of agency and vendor relationships.

Requirements

What you’ll need

Bachelor’s degree required
MBA or advanced degree preferred
10+ years of pharmaceutical, biotechnology, or specialty healthcare marketing experience
Demonstrated experience managing branded pharmaceutical products
Experience developing and executing brand plans, promotional strategies, and customer engagement initiatives
Experience partnering with Sales, Medical Affairs, Regulatory Affairs, and Market Access teams
Experience managing agencies and external marketing partners
Experience working within pharmaceutical promotional review processes

Benefits

Comp & perks

medical
dental
vision
life insurance
short-term disability
long-term disability
401(k) match
flexible spending accounts
health saving account
employee assistance program
tuition reimbursement program
parental leave
wellness program
paid time off
volunteer time
holidays