Associate Director, Account Based Marketing

Trinity Life Sciences

Associate Director leading Account-Based Marketing strategy at Trinity for pharmaceutical and biotech accounts. Collaborating with sales and management to drive growth and retention.

Posted 6/30/2026full-timeWaltham • Massachusetts, New Jersey • 🇺🇸 United StatesSenior💰 $140,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and provide the strategic vision and direction for the ABM strategy across multiple account tiers and market segments
Build tiered ABM programs (1:1, 1:few, and 1:many)
Partner with Sales and Account Management to co-create account plans
Design and orchestrate integrated ABM campaigns across channels
Leverage insights from CRM, marketing automation, web analytics, and third-party data
Collaborate with Product Marketing and Content teams to adapt core messages
Coordinate executive and SME engagement for key accounts
Build and maintain account-level dashboards and reporting in partnership with Marketing Operations and Sales Operations
Continuously test, optimize, and scale ABM tactics
Champion ABM within Trinity, educating stakeholders on best practices

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field
MBA or advanced degree is a plus
8+ years of B2B marketing experience
2–3+ years focused on account-based marketing or strategic demand generation
Experience in life sciences, healthcare, or B2B professional services/technology supporting complex, consultative sales cycles strongly preferred
Experience influencing senior commercial stakeholders and enterprise account strategies preferred

Benefits

Comp & perks

Annual discretionary performance bonus
Health insurance
401(k) matching
Professional development opportunities
Paid time off
Flexible working arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Account-Based MarketingStrategic Demand GenerationIntegrated Campaign DesignData AnalysisDashboard Reporting

Soft Skills

CollaborationInfluencingEducation and Training

Certifications

Bachelor’s Degree in MarketingMBA or Advanced Degree