Director, HPV Global Marketing – HCP Strategy & Activation

MSD

Director of HPV Global HCP Strategy & Activation leading brand marketing in HPV vaccines sector. Collaborating with diverse teams to foster global healthcare professional strategies and execution.

Posted 6/30/2026full-timeRahway • New Jersey, Pennsylvania • 🇺🇸 United StatesLead💰 $190,800 - $300,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading global healthcare professional (HCP) marketing strategies, with a focus on customer-centric brand development and campaign execution. Proven ability to collaborate across cross-functional teams and leverage data analytics for informed decision-making.

Highest-signal resume keywords

Brand Marketing ExperienceGlobal Marketing StrategyCustomer-Centric Brand DevelopmentData-Driven Decision MakingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentData AnalyticsMarket Access StrategySegmentation & PersonasOmnichannel ActivationHCP Activation StrategiesContent & Channel StrategyLearning Plans DevelopmentBrand Experience AlignmentVaccines & Biopharmaceuticals Expertise

Soft Skills

LeadershipCollaborationInfluencing SkillsExceptional CommunicationInnovative Thinking

Tools & Technologies

Global ToolsPlaybooksAccelerators

Industry Keywords

HPV VaccinationGavi-Eligible CountriesUNICEFBiopharmaceuticalsCommercial Strategy

About the role

Key responsibilities & impact

Lead the HCP strategy across priority audiences and channels; translate insights into clear strategic choices, quarterly & annual priorities, and measurable outcomes.
Lead global HCP activation strategies, ensuring strong integration across awareness, relevance, urgency, and conversion, and enabling markets to execute omnichannel activation effectively.
Leverage our Company's marketing framework to ensure strategic direction and consistency on segmentation & personas, content & channel strategy, and ensuring all resources & tactics align to the customer experience plan and achieve the desired customer experiences.
Lead campaign evolution and delivery, in partnership with key markets and regions, based on key insights.
Support expansion of HPV vaccination across Gavi-eligible countries prioritizing new NIP introductions and cohort expansions.
Partner closely with Global Policy and our company's manufacture department on near-term business planning for Gavi/UNICEF.
Convene and partner closely with cross-functional team including Policy, Market Access, Medical, Outcomes Research, and Communications to ensure aligned prioritization and consistent brand experience across customers and markets.
Build and scale global tools, playbooks, and accelerators that enable markets to execute with speed, consistency, and confidence.
Identify capability gaps and lead learning plans for cross-functional teams and field stakeholders (e.g., disease state, product, customer insights, digital fluency); ensure tools and playbooks enable consistent execution.

Requirements

What you’ll need

Minimum of 7 years of brand marketing experience.
Minimum of 8 years of progressive experience in vaccines, biopharmaceuticals, undefined
Strong leadership and collaboration skills including influencing with and without authority and working across cross functional teams.
Demonstrated success in global marketing or commercial strategy roles
Strategic, innovative thinker with a learning orientation and desire for excellence
Exceptional communicator with strong verbal, written, and presentation skills
Ability to work in ambiguous situations to overcome challenges.
Ability to process, integrate, and succinctly communicate large amounts of information, including comfort with data analytics and data-driven decision making.
Demonstrated expertise and experience in customer-centric brand development, agency management and global campaign development/delivery/localization.
Ability to work in a hybrid setting (i.e., collaborate with team members in different locations/time zones).

Benefits

Comp & perks

medical, dental, vision healthcare and other insurance benefits (for employee and family)
retirement benefits, including 401(k)
paid holidays
vacation
compassionate and sick days