Director of Marketing

Streamline Healthcare Solutions

Director of Marketing for a healthcare technology company focused on behavioral health solutions. Overseeing marketing strategy and initiatives to drive pipeline and revenue growth.

Posted 7/2/2026full-timeRemote • Mississippi, Montana, New Hampshire, New Jersey • 🇺🇸 United StatesLead💰 $100,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B SaaS marketing strategies that align with revenue targets, while leading high-performing teams and optimizing customer acquisition in the healthcare IT sector.

Highest-signal resume keywords

B2B SaaS Marketing StrategyHealthcare Technology ExperiencePerformance Marketing FrameworksBrand Positioning and DifferentiationData-Driven Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCustomer AcquisitionFull-Funnel Attribution ModelsPipeline GenerationDigital Engagement StrategiesContent Consumption TrendsSocial Media StrategyThought Leadership DevelopmentAudience EngagementEvent Leadership

Soft Skills

Collaborative Feedback AdaptationMentoring and Team BuildingProfessional Communication

Tools & Technologies

Microsoft Office SuiteHubSpotAdobe Creative SuiteCanvaCventSEO ToolsPaid Digital Advertising ToolsAI-Enabled Marketing PlatformsContent Generation ToolsAdvanced Marketing Analytics

Industry Keywords

Healthcare ITEHRRegulated MarketsEnterprise Sales CyclesMarket VisibilityBrand BuildingMarket SegmentationRevenue OutcomesThought LeadershipDigital Marketing

About the role

Key responsibilities & impact

Lead the strategy, execution, and performance of all marketing initiatives
Develop and execute a comprehensive B2B SaaS marketing strategy aligned with revenue targets
Build and mentor a high-performing marketing team across various channels
Partner with executive leadership to strengthen market visibility through thought leadership
Optimize customer acquisition and increase market share within healthcare provider segments
Drive multi-channel campaigns and implement performance marketing frameworks
Establish full-funnel attribution models connecting investments to revenue outcomes
Own product positioning and differentiation in a competitive healthcare IT landscape
Build a strong brand presence and thought leadership within healthcare markets

Requirements

What you’ll need

Bachelor's degree (B.A.) in Marketing, Communications, Business, or a related field
6 - 10 years of experience in marketing, communications, or related roles
5+ years in leadership roles or equivalent combination of education and experience
Experience in healthcare technology, EHR, or healthcare IT strongly preferred
Strong analytical and data-driven mindset
Experience aligning marketing with sales revenue outcomes
Knowledge of regulated markets and long enterprise sales cycles
Ability to adapt to feedback and make revisions in a collaborative, professional manner
Deep knowledge of modern B2B buyer behavior, digital engagement strategies, and content consumption trends
Strong knowledge of social media strategy, executive branding, thought leadership development, and audience engagement
Demonstrated ability to connect brand-building activities directly to pipeline generation and revenue outcomes
Familiarity with the following tools strongly preferred: Microsoft Office Suite, HubSpot, Adobe Creative Suite, Canva, Cvent, SEO and paid digital advertising (PPC) concepts and tools
Proven success repositioning brands into higher-value market segments or supporting organizational growth into larger customer segments
Familiarity with AI-enabled marketing platforms, content generation tools, and advanced marketing analytics.
Experience leading events with measurable pipeline impact

Benefits

Comp & perks

Competitive compensation and benefits packages
Flexible work environment conducive to collaboration and productivity
Opportunities for growth and continued learning