Chief Marketing Officer

• Lead global downstream marketing activities for the VELYS Spine, including NPI execution, international expansion, and alignment to overall business performance objectives.
• Drive commercialization strategy and execution, inclusive of forecasting alignment, pricing frameworks, and integration omnichannel campaigns.
• Serve as the primary global liaison to regional markets, enabling successful product launches and commercialization across priority international markets, with a focus on G10 markets, in partnership with International marketing and business leaders.
• Support achievement of global revenue and performance targets, including meaningful contribution from priority G10 markets, ensuring alignment to inventory, demand planning, and financial objectives.
• Contribute to organizational effectiveness by supporting talent development and capability building within Global Growth Marketing (GGM) team.
• Directs managers and/or senior individual contributors in a matrixed environment, with accountability for talent development through ongoing coaching, feedback, and career planning.
• Develops, analyzes, and advances key objectives aligned to the vision and strategy of VELYS Spine and GGM, partnering cross-functionally (e.g., finance, medical, R&D, sales, and global/regional teams) to effectively shape and execute brand plan.
• Builds and sustains mutually beneficial relationships with key customers to understand business needs and translate insights into actionable growth opportunities.
• Communicates VELYS Spine strategies and initiatives across teams and represents VELYS Spine on core cross-functional teams.
• Partners across functions to help establish and implement processes and ways of working that enable effective execution of digital strategies and campaigns.
• Leads selection and management of external vendors and strategic partners to support VELYS Spine priorities, including contributions to pipeline direction, business planning, and business development opportunities.
• Advances customer acquisition and growth by leveraging innovation and identifying new opportunities to strengthen marketing impact.
• Ensures alignment to GGM operating principles and delivers results against key performance indicators.
• Guides the creative and strategic direction of marketing initiatives to ensure efficient use of resources and strong integration of customer insights into product and commercialization strategies.
• Oversees operational aspects of the team, including budget management, performance, and compliance, and supports workforce and succession planning to meet evolving business needs.
• Fosters a purpose-driven environment by aligning with DS’ Humanly Moved mission and Leadership Imperatives with team and enterprise strategies and goals.

Director, Global VELYS Downstream Marketing – Spine

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Own end-to-end go-to-market strategy for key products, including Wallet, Rumble Studio, and Rumble Ad Center, from market assessment through launch and lifecycle optimization.
• Define clear, differentiated positioning and messaging that drives adoption and positions Rumble competitively within media, creator, and fintech ecosystems.
• Lead major product launches and releases, coordinating cross-functional efforts and ensuring strong execution from planning through post-launch analysis.
• Partner closely with Product, Consumer Marketing, and Business Intelligence to align on strategy, identify growth opportunities, and increase product adoption.
• Conduct market research and competitive analysis, translating insights into actionable recommendations that influence product direction and go-to-market plans.
• Influence product roadmaps by bringing a strong market and customer perspective into prioritization and feature development discussions.
• Build and scale sales enablement materials, including pitch decks, one-pagers, demos, FAQs, and case studies, to support pipeline growth and conversion.
• Collaborate with Demand Generation and Brand teams to develop integrated campaigns that align with product narratives and drive measurable outcomes.
• Define and track key performance indicators such as adoption, engagement, win rates, and pipeline contribution, using data to refine strategy.
• Serve as a subject matter expert in external-facing settings, including customer meetings, events, and partner discussions.
• Lead, mentor, and develop a growing product marketing team, including direct management of team members, fostering accountability and high performance.

Director of Product Marketing

• Develop RCM portfolio positioning and messaging
• Build and manage the content development engine
• Build sales enablement and proof systems
• Provide product marketing support for demand generation and ABM
• Drive portfolio growth and customer expansion messaging
• Lead market, customer, competitive, and performance insight

Senior Director, Product Marketing – RCM

• Serve as primary marketing strategy partner to business unit leaders, product team, B2B marketing, and operations directors across the Cox Automotive ecosystem.
• Lead strategic planning processes for 6+ business units, developing integrated annual and quarterly consumer marketing strategies that align with business objectives and competitive positioning.
• Participate in business planning cycles, providing consumer marketing perspective on growth opportunities, competitive threats, and market dynamics.
• Navigate complex stakeholder environments, building consensus across matrixed teams and driving alignment on strategic priorities.
• Represent consumer marketing strategy in executive forums and business reviews.
• Translate business objectives into clear, actionable marketing strategies that span brand, performance, lifecycle and social consumer marketing, coordinating with media, creative and analytics leaders to bring campaigns to life.
• Develop strategic briefs that synthesize business context, customer insights, competitive landscape, and success metrics to guide media, creative, and analytics teams.
• Lead cross-functional strategy development for major initiatives (launches, competitive responses, new product introductions).
• Partner with media team and agencies to co-create strategic approaches, challenging and refining recommendations to ensure business alignment.
• Own the 'what' and 'why' of marketing plans while enabling execution teams to determine the 'how'.
• Serve as primary strategic counterpart to agency strategy leadership, establishing ways of working and performance expectations.
• Brief media team and agencies with clear strategic direction and challenge recommendations to ensure they ladder to business objectives.
• Ensure marketing extracts maximum value from agency partnerships through strong strategic partnership.
• Build and lead a high-performing strategy team, providing mentorship & development opportunities.
• Establish strategy team operating rhythms, standards, and best practices.
• Foster a culture of strategic rigor, customer-centricity, and business acumen.
• Develop strategic planning frameworks, tools, and processes that scale across business units.
• Partner with analytics to ensure strategies are grounded in data and insights.

Director, Marketing Strategy

• Develop and execute regional field marketing strategies and localized market activation plans.
• Own regional marketing pipeline contribution and demand generation outcomes through integrated campaigns.
• Serve as the primary marketing partner to the Vice President Sales Americas and Regional Sales Team Leaders.
• Lead the execution of regional events, workshops, seminars, trade shows, and customer programs.
• Gather and communicate customer feedback, competitive intelligence, and market trends.
• Oversee regional marketing planning, budget management, and performance measurement.
• Develop programs that drive customer acquisition, retention, and advocacy.
• Lead, mentor, and develop a team of Field Marketing Managers.

Head of Field Marketing

• Define and lead a full‑funnel, audience‑first brand strategy across NORAM that balances short‑term performance and long‑term brand building.
• Shape how KAYAK shows up culturally ensuring a modern, relevant, and differentiated voice.
• Localize global brand positioning and messaging so it resonates across NORAM.
• Lead integrated, cross‑channel campaigns across TV, online video, OOH, audio, social, and owned channels.
• Partner with the Sr. Director of Creative to deliver a dual‑track approach that balances storytelling and conversion.
• Co‑develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
• Move planning from broad demographics to intent‑ and audience‑driven strategies, with channel‑specific creative approaches.
• Set NORAM media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
• Work with Brand Strategy & Measurement to run experiments, media‑mix modeling, and incrementality testing to prove impact.
• Mentor, and grow brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.
• Strong growth in direct traffic and branded search volume across NORAM
• Measurable improvements in brand awareness, consideration, and preference
• Highly effective, insight-driven campaigns that deliver both performance and brand impact
• A scalable, full-funnel brand marketing engine embedded across markets
• A high-performing team with strong cross-functional alignment

Senior Director, Brand Marketing

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Senior Director, Product Marketing

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Lead development of the annual marketing plan within the Business Unit in line with the annual planning cycle.
• Leverage data, analysis and deep consumer and market level understanding to inform strategic choices.
• Collaborate with Media and Brand Marketing teams to develop the localized media plan for the Business Unit including briefing and identifying local creative needs.
• Work with corporate marketing to identify priority markets and develop business unit plans inclusive of both national and local support.
• Lead budgetary planning, decisioning available resources to deliver against aligned goals and objectives.
• Consult with Brand Marketing and Brand Activation teams on national plans and programs to ensure programs deliver on the objectives and needs of the Business Unit.
• Manage the annual budget and financial plan and work with Finance team to ensure accurate forecasting, month-end activities, risk and opportunity analysis, and overall utilization according to plan.
• Play an active role in key business meetings within the Business Unit.
• Lead communications across cross functional marketing teams and local business unit sales on all local marketing initiatives.
• Lead all sponsorship initiatives, from sourcing and vetting new opportunities to managing execution of existing ones.
• Evaluate new opportunities with to ensure alignment with brand strategies and business unit sales objectives.
• Discuss potential opportunities and sell-in to marketing, business unit sales, and local wholesalers.
• Work with sponsorship partner on developing contractual assets/proposal and ensure strong valuation/ROI of assets to spend.
• Attend key events and coordinate the team engagement and attendance plan for all other events and partnerships.

Director, Field Marketing

• Define and lead KAYAK's lifecycle marketing strategy and CRM efforts as a key lever for app performance — partnering with lifecycle specialists on email, push notifications, and in-app messaging to drive activation, repeat usage, and retention for acquired users; ensuring communications are timely, relevant, and personalized.
• Lead and scale KAYAK’s global app acquisition strategy, owning the end-to-end app growth funnel from awareness and install through to first booking — with a strong emphasis on volume, user quality, and cost efficiency.
• Design and execute multi-channel paid app acquisition programs (e.g., across search, social, and other app networks), defining clear KPIs and optimization frameworks to drive sustainable growth.
• Own and evolve the “Get the App” (GTA) and web-to-app journey, partnering with Product and Engineering to improve deep linking, on-site placements, and conversion from web traffic into installs.
• Oversee App Store Optimization (ASO) across iOS and Android, improving organic discoverability, rankings, and store conversion in collaboration with Creative and Product teams.
• Define and align app growth targets and forecasts with Commercial Marketing and Finance, creating a clear view of channel performance, budget needs, and expected returns.
• Build, mentor, and lead a high-performing team (including specialists across app acquisition and lifecycle), setting clear goals, providing regular feedback, and creating growth opportunities that help each person do their best work.
• Collaborate cross-functionally with Brand Marketing, Product, Engineering, Analytics, and regional marketing teams to ensure app acquisition and lifecycle plans are aligned with broader brand, product, and commercial priorities.
• Partner closely with Analytics and Data Science to refine measurement and attribution (e.g., CPI, CAC, ROAS, LTV, payback), run experiments, and translate insights into actionable recommendations for senior leadership.
• Stay current on platform changes, privacy developments, and industry best practices in mobile growth, bringing new ideas into the roadmap and helping KAYAK maintain a competitive edge in app marketing.

Director, App Acquisition – Lifecycle Marketing

• Lead operational execution across all Owned & Operated pay-for-performance marketing programs
• Translate executive priorities into scalable operational plans and measurable business outcomes
• Establish operational processes that improve efficiency, scalability, and execution consistency
• Drive cross-functional accountability to ensure initiatives are executed successfully
• Identify operational bottlenecks and implement improvements to support continued business growth
• Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
• Ensure programs launch accurately, efficiently, and on schedule
• Drive operational excellence across all lead generation initiatives
• Own the operational reporting framework supporting executive decision making
• Establish KPIs, dashboards, forecasting, and operational performance reporting

Senior Director, Performance Marketing Operations – O&O Lead Generation

Director, App Acquisition & Lifecycle Marketing

• We're looking for a Head of Growth Marketing to own how Haystack grows new users, paying subscribers, and the revenue that comes with them, across mobile, web, and CTV.
• You'll run the paid acquisition, you'll be in the data yourself, you'll brief and pressure-test the creative, and you'll own the funnel all the way down to retention and LTV on our Premium subscription. You'll have a small team and outside help to lean on, but the work is yours to drive. You set the plan, you find the wins, and you move without waiting to be asked. You'll start very hands-on, and as you prove it out, grow into owning the entire growth function.
• Paid acquisition across every channel. Drive installs and trials down to a CAC and payback we can scale on, and do it on more than one or two channels.
• The Premium subscription funnel. Own it end to end: trial starts, trial-to-paid conversion, and retention. Think in LTV and payback, not cost-per-install.
• Creative that's grounded in what's worked. Run a real test-and-learn pipeline. Know which creative is winning and why, carry the proven pieces forward, and keep the quality bar high before anything goes live with budget behind it.
• The data. You're in the dashboards every day, you write your own queries, and you catch the broken number before anyone else does.
• AI as part of how you work. We lean hard on AI tooling, and we need someone already out on the frontier of it: reaching for the newest tools, building your own automations, and curious about what shipped this week.

Head of Growth Marketing

• Develop and lead Socure's content strategy across brand, demand generation, product marketing, and thought leadership.
• Create compelling narratives that differentiate Socure in the market.
• Partner with executives and internal experts to develop original thought leadership and industry insights.
• Lead the development of research reports, customer stories, blogs, videos, webinars, and other strategic content.
• Oversee website messaging and content strategy to improve engagement and conversion.
• Build and manage editorial calendars and content programs across channels.
• Collaborate with Revenue Marketing and Product Marketing to support campaigns and pipeline growth.
• Leverage AI tools and modern content workflows to improve quality, scale, and efficiency.
• Measure performance and optimize content based on audience insights and business impact.
• Maintain and evolve Socure's brand voice and editorial standards.

Head of Content Marketing

• Developing and executing strategic sales and marketing initiatives to drive revenue growth and enhance brand visibility
• Collaborating with external channels to create and implement effective channel strategies that optimize distribution and customer experience
• Managing relationships with channel partners to enhance performance and capture new business opportunities
• Utilizing analytical thinking and market research to identify gaps and convert opportunities into success for the Firm
• Promoting technological advances and innovative solutions to foster environments where people and technology thrive together
• Leading the direction of client engagements and mentoring future leaders to cultivate potential within the organization
• Balancing long-term and short-term strategic choices to drive change and address system-level enablers
• Adhering to professional and technical standards, including the Firm's code of conduct and independence requirements

Alliance Marketing Director – Salesforce

• Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget.
• Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).
• Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep.
• Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it.
• Cross-functional collaboration and leadership: You’ll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better.
• Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.

Chief Marketing Officer jobs in Florida

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Director, Global VELYS Downstream Marketing – Spine

Director, Global VELYS Downstream Marketing – Spine

VP – Head of Marketing

Director of Product Marketing

Senior Director, Product Marketing – RCM

Director, Marketing Strategy

Head of Field Marketing

Senior Director, Brand Marketing

Senior Director, Product Marketing

Senior Director of Marketing

Senior Director – Marketing

Director, Field Marketing

Director, App Acquisition – Lifecycle Marketing

Senior Director, Performance Marketing Operations – O&O Lead Generation

Director, App Acquisition & Lifecycle Marketing

Director, App Acquisition & Lifecycle Marketing

Head of Growth Marketing

Head of Content Marketing

Alliance Marketing Director – Salesforce

Director of Marketing – Demand Gen