Director, Field Marketing

Constellation Brands

Field Marketing Director responsible for local marketing execution and strategic alignment with sales. Collaborating with cross-functional teams and managing resources to achieve marketing objectives.

Posted 7/8/2026full-timeMiami • Florida • 🇺🇸 United StatesLead💰 $147,500 - $240,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing strategy development, budget management, and cross-functional collaboration to drive business unit objectives. Proficient in leveraging data and consumer insights to inform marketing plans and evaluate sponsorship opportunities.

Highest-signal resume keywords

10+ Years Of Marketing ExperienceCross Functional Marketing BackgroundBudget ManagementLeadership And People ManagementStrong Written And Oral Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCreative Brief WritingData AnalysisNegotiation SkillsProblem Solving

Soft Skills

Interpersonal SkillsOrganizational SkillsTime ManagementPresentation SkillsPersuasion Skills

Tools & Technologies

MS WordMS ExcelMS PowerPointDigital ToolsSocial Media Technologies

Industry Keywords

Brand MarketingRetail MarketingTrade MarketingExperiential MarketingSponsorship Management

About the role

Key responsibilities & impact

Lead development of the annual marketing plan within the Business Unit in line with the annual planning cycle.
Leverage data, analysis and deep consumer and market level understanding to inform strategic choices.
Collaborate with Media and Brand Marketing teams to develop the localized media plan for the Business Unit including briefing and identifying local creative needs.
Work with corporate marketing to identify priority markets and develop business unit plans inclusive of both national and local support.
Lead budgetary planning, decisioning available resources to deliver against aligned goals and objectives.
Consult with Brand Marketing and Brand Activation teams on national plans and programs to ensure programs deliver on the objectives and needs of the Business Unit.
Manage the annual budget and financial plan and work with Finance team to ensure accurate forecasting, month-end activities, risk and opportunity analysis, and overall utilization according to plan.
Play an active role in key business meetings within the Business Unit.
Lead communications across cross functional marketing teams and local business unit sales on all local marketing initiatives.
Lead all sponsorship initiatives, from sourcing and vetting new opportunities to managing execution of existing ones.
Evaluate new opportunities with to ensure alignment with brand strategies and business unit sales objectives.
Discuss potential opportunities and sell-in to marketing, business unit sales, and local wholesalers.
Work with sponsorship partner on developing contractual assets/proposal and ensure strong valuation/ROI of assets to spend.
Attend key events and coordinate the team engagement and attendance plan for all other events and partnerships.

Requirements

What you’ll need

A Bachelor’s degree in marketing, communications, or adjacent discipline
10+ years of marketing experience in a related role
A cross functional marketing background in areas such as brand, retail, channel, trade marketing, experiential marketing and/or partnerships
Experience managing people in direct reporting and indirect reporting relationships
Experience working with and managing agencies (media, creative, activation, promotional).
Understanding of the creative with ability to write creative briefs, evaluate creative, and provide constructive feedback to agencies
Highly developed interpersonal skills and leadership qualities
Works well in a fast-paced, action-oriented environment
Strong written and oral communications skills
Proficient at leading presentations with various audiences and sizes (internal, leadership, customer, etc)
Demonstrated ability to make critical decisions and problem solve
Excellent organizational and time management skills
Strong negotiation and persuasion skills
Tech-proficient with strong working knowledge of MS Word, Excel, PowerPoint, and other digital tools
Understanding of social networking/media technologies and their application to marketing also desirable.

Benefits

Comp & perks

paid time off
medical/dental/vision insurance
401(k)