Head of Growth Marketing

Haystack News

Head of Growth Marketing managing user acquisition and revenue for a leading news streaming service. Overseeing performance marketing and analytical strategy for subscription growth.

Posted 7/1/2026full-timeFort Lauderdale • Florida • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

We're looking for a Head of Growth Marketing to own how Haystack grows new users, paying subscribers, and the revenue that comes with them, across mobile, web, and CTV.
You'll run the paid acquisition, you'll be in the data yourself, you'll brief and pressure-test the creative, and you'll own the funnel all the way down to retention and LTV on our Premium subscription. You'll have a small team and outside help to lean on, but the work is yours to drive. You set the plan, you find the wins, and you move without waiting to be asked. You'll start very hands-on, and as you prove it out, grow into owning the entire growth function.
Paid acquisition across every channel. Drive installs and trials down to a CAC and payback we can scale on, and do it on more than one or two channels.
The Premium subscription funnel. Own it end to end: trial starts, trial-to-paid conversion, and retention. Think in LTV and payback, not cost-per-install.
Creative that's grounded in what's worked. Run a real test-and-learn pipeline. Know which creative is winning and why, carry the proven pieces forward, and keep the quality bar high before anything goes live with budget behind it.
The data. You're in the dashboards every day, you write your own queries, and you catch the broken number before anyone else does.
AI as part of how you work. We lean hard on AI tooling, and we need someone already out on the frontier of it: reaching for the newest tools, building your own automations, and curious about what shipped this week.

Requirements

What you’ll need

A track record of growing a consumer subscription / freemium product: moving paid subscribers up and to the right, not installs. (Streaming, media, or DTC is a plus.)
Real analytical ownership. You can pull apart a dataset, find the thing that's off, and form a point of view from it without being handed a chart. Comfortable in SQL / a warehouse like Snowflake and living in BI dashboards daily.
Genuinely AI-native. You use the latest AI tools in your actual day-to-day, you've built or automated things with them, and you stay out ahead of what's new. We'll want to see this in action, not just hear about it.
Hands-on performance marketing experience across Meta, Google, and Apple Search Ads, with an MMP (we use AppsFlyer) and the rest of the app-marketing stack (SKAdNetwork, attribution, etc.).
CTV growth experience, or a clear reason you'll pick it up fast, since it's core to what we do.
A strong executor who gets results with finite resources, manages the details, and raises a flag early when something's blocked or overloaded instead of letting it sit.
Startup or small-team background. You're at your best rolling up your sleeves, not running a big org.

Benefits

Comp & perks

Work directly with a leadership team that moves fast, leans into AI, and gives you the autonomy to run.
See your work in the numbers every week, not every quarter.
Own growth at the top streaming app for news, with a 40M+ viewer audience to grow and a subscription business that's just getting started.
Build the subscription growth playbook on a foundation that already works (subscriptions, discounts, offers, most of the plumbing), with real budget behind the channels that perform.

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Hard Skills & Tools

Consumer Subscription GrowthData AnalysisSQLPerformance MarketingFunnel OptimizationCreative TestingRetention StrategiesLTV AnalysisCAC ManagementA/B Testing

Soft Skills

Detail-OrientedResults-DrivenProactive Problem SolvingTeam CollaborationAdaptability