Haystack News

Chief Marketing Officer

• We're looking for a Head of Growth Marketing to own how Haystack grows new users, paying subscribers, and the revenue that comes with them, across mobile, web, and CTV.
• You'll run the paid acquisition, you'll be in the data yourself, you'll brief and pressure-test the creative, and you'll own the funnel all the way down to retention and LTV on our Premium subscription. You'll have a small team and outside help to lean on, but the work is yours to drive. You set the plan, you find the wins, and you move without waiting to be asked. You'll start very hands-on, and as you prove it out, grow into owning the entire growth function.
• Paid acquisition across every channel. Drive installs and trials down to a CAC and payback we can scale on, and do it on more than one or two channels.
• The Premium subscription funnel. Own it end to end: trial starts, trial-to-paid conversion, and retention. Think in LTV and payback, not cost-per-install.
• Creative that's grounded in what's worked. Run a real test-and-learn pipeline. Know which creative is winning and why, carry the proven pieces forward, and keep the quality bar high before anything goes live with budget behind it.
• The data. You're in the dashboards every day, you write your own queries, and you catch the broken number before anyone else does.
• AI as part of how you work. We lean hard on AI tooling, and we need someone already out on the frontier of it: reaching for the newest tools, building your own automations, and curious about what shipped this week.

Head of Growth Marketing

Editor

• Plan and shape the news of the day for millions of users, sifting through stories from hundreds of channels to use your news judgement and experience to highlight the most compelling content for our users.
• Manage breaking news events with urgency and accuracy, keeping Haystack’s platform filled with the latest updates on weekends.
• Coordinate with news partners to feature timely and impactful content.
• Support editorial planning and special coverage for major news events.
• Write and send targeted push notifications to users.
• Create engaging content such as polls, quizzes, and social media posts.
• Produce compelling social media and on-platform content, occasionally appearing on camera.
• Support audience growth through strategic content creation across various digital channels.

Head of Growth Marketing

Weekend News Curator, Engagement Editor