Brand Manager

• The Director of Brand & Communications is responsible for shaping how Baxter Planning is positioned and experienced in the market.
• Leads and executes the company's brand, content, creative, and digital communications strategy.
• Develops and executes an integrated strategy across messaging, editorial content, visual storytelling, website experience, social media, executive thought leadership, and search optimization.
• Responsible for the creation of high-impact written and visual assets, including digital campaigns, presentations, infographics, videos, social content, website graphics, and sales enablement materials.
• Maintains communication standards, visual consistency, and creative quality across all customer touchpoints.
• Combines strategic leadership with hands-on execution, using various marketing tools for creating, publishing, and measuring marketing programs.
• Success is measured by the ability to elevate market presence, improve quality and consistency of communications, increase organic visibility, strengthen digital engagement, and drive qualified inbound leads.

Director of Brand, Communications

• Lead brand strategy engagements, including positioning, messaging, and brand identity development.
• Facilitate client workshops, discovery sessions, and project kickoffs that uncover meaningful insights.
• Turn audience, competitor, market, and performance data into actionable recommendations.
• Become an expert on each client's business, customers, and category.
• Partner with Creative, Account, and New Business teams to shape campaigns from concept through execution.
• Build strategy presentations and confidently lead client conversations.
• Support Organic Growth by identifying opportunities and presenting strategic recommendations.
• Help tell the story behind the work by crafting compelling rationale for creative presentations.
• Partner with our research team to continuously explore trends, emerging platforms, and cultural shifts to keep our clients ahead of what's next, and to dig deeper into key insights to identify white space opportunities and create compelling brand narratives
• Prepare research briefs for the research team, identifying key strategic questions and hypotheses for each project.
• Be a trusted strategic partner who builds lasting client relationships.
• Create alignment between clients and creative teams through clear communication and thoughtful leadership.
• Partner with Account Managers to shape creative direction and long-term brand strategy.
• Champion ideas that solve business problems while elevating creative excellence.

Contract Brand Strategist – Lead

• Cultivate and leverage consumer and category insights to accelerate new and existing platforms through winning go-to-market strategies
• Establish and maintain a deep, working-level knowledge of our consumer, category, brand, and products
• Leverage multiple sources of data to report accurately and regularly on brand performance and category trends, driving towards actionable insights
• Utilize your data insights and market observations to identify new opportunity areas for the dog treats business, driving thoughtful discussions to test, learn, and grow
• Help ideate a consumer insight-driven pipeline then lead cross-functional teams and projects to execute new item launches and go-to-market plans with excellence
• Support the development and execution of annual brand plans that include marketing campaigns, new product launches, promotional plans, merchandising, and distribution opportunities
• Utilize your knowledge of the consumer, category, and competition to drive continuous growth and improvement for the dog food business (and yourself!)
• Be a key contributor to the management and growth objectives of the Wellness Pet business

Associate Brand Manager

• Developing and owning the company's overall brand strategy, messaging, positioning, voice, creative direction, and brand consistency
• Leading demand generation initiatives across organic marketing, paid advertising, email marketing, funnel strategy, lead generation, and conversion optimization
• Overseeing content strategy, including podcast growth, social media, educational content, long-form content, content repurposing, and launch campaigns
• Planning and executing product launches, evergreen campaigns, event marketing, promotional calendars, and cross-functional marketing initiatives
• Building proactive marketing planning systems, operating rhythms, reporting, SOPs, and scalable marketing operations
• Implementing AI workflows and marketing automation to improve efficiency and performance
• Creating reporting and analytics that enable leadership to make informed marketing decisions
• Partnering closely with Sales, Client Success, Operations, and Leadership to improve alignment across the customer journey
• Building and developing a high-performing marketing department with clear ownership and accountability
• Supporting business growth by diversifying revenue across multiple offers and marketing initiatives

Director of Brand and Growth

• Lead the planning and execution of strategic marketing initiatives, including Sage Dental Kids, SageCare+, new market launches, and other enterprise growth initiatives.
• Manage non-paid marketing strategies for new market expansion, developing localized marketing plans that build awareness, establish community presence, and support successful practice openings.
• Develop and manage comprehensive project plans, timelines, budgets, deliverables, and cross-functional stakeholder communications to ensure initiatives are executed on time and within scope.
• Coordinate all marketing deliverables, including creative development, production, translations, promotional materials, event assets, and campaign implementation.
• Review and approve marketing materials to ensure brand consistency, regulatory compliance, messaging accuracy, and overall quality assurance.
• Monitor project performance, analyze results, and provide recommendations for continuous improvement and future strategic planning.
• Lead the development, negotiation, implementation, and ongoing management of strategic partnerships that increase brand visibility, patient acquisition, provider recruitment, and community engagement.
• Identify, cultivate, and manage relationships with organizations that align with Sage Dental's strategic growth objectives.
• Develop and oversee partnership programs including, but not limited to: Corporate and employer affiliations, School partnerships (K-12 schools, colleges, universities, and educational organizations), Senior living communities and assisted living partnerships, Community organizations and nonprofit partnerships, Sports sponsorships and local community activations.
• Serve as the primary marketing liaison for all partnership activations, ensuring contractual deliverables, marketing assets, event support, and promotional campaigns are successfully executed.
• Measure partnership effectiveness through defined KPIs and ROI reporting, making recommendations to optimize future investments.
• Support and coordinate public relations initiatives that strengthen Sage Dental's reputation and visibility within existing and emerging markets.
• Collaborate with internal leadership and external PR partners to identify media opportunities, community stories, thought leadership, and local market announcements.
• Assist in the execution of grand openings, community events, sponsorship activations, and public-facing initiatives that reinforce Sage Dental's position as the leading dental provider in each market.

Brand Manager – Strategic Initiatives

• Develop and maintain a differentiated brand narrative and messaging framework that clearly communicates Precision for Medicine's value proposition across business units and solutions.
• Enhance and govern brand voice, storytelling standards, messaging architecture, and content principles across marketing channels.
• Partner with commercial, scientific, and executive leadership to identify priority market opportunities and translate them into compelling brand stories.
• Strengthen Precision's position as a recognized thought leader across clinical research, precision medicine, biomarkers, biospecimens, and laboratory sciences.
• Ensure content and campaigns consistently support brand awareness, market credibility, and business growth objectives.
• Develop and execute a comprehensive content strategy aligned with corporate growth priorities, audience needs, and business development objectives.
• Own the content roadmap and editorial calendar across multiple service lines, industries, and buyer personas.
• Lead the creation and distribution of high-value content including articles, blogs, white papers, eBooks, case studies, webinars, podcasts, videos, sales enablement materials, social media content, and conference presentations.
• Build content programs that support every stage of the buyer journey.
• Drive content repurposing and atomization strategies to maximize reach and return on investment.
• Partner with subject matter experts, scientific leaders, clinicians, and business executives to identify compelling insights and transform them into market-facing content.
• Create programs that elevate Precision experts across industry publications, conferences, webinars, podcasts, and earned media opportunities.
• Work closely with public relations and communications teams to amplify key narratives and company differentiators.
• Identify emerging industry trends and develop content that positions Precision at the forefront of innovation.
• Develop content programs that generate qualified leads and support account-based marketing initiatives.
• Collaborate with internal and external digital marketing specialists to optimize content distribution through email, SEO, paid media, social media, and marketing automation platforms.
• Develop calls-to-action, landing pages, lead magnets, nurture streams, and content experiences that move prospects through the sales funnel.
• Partner closely with Business Development and Inside Sales teams to ensure effective utilization of content throughout the buyer journey.
• Collaborate on SEO strategy and content optimization to increase visibility, engagement, and organic traffic.
• Ensure content experiences are optimized across websites, social channels, email programs, and emerging digital platforms.
• Evaluate opportunities to improve content discoverability through evolving search technologies and AI-enabled discovery.
• Achieve content marketing KPIs aligned with brand awareness, engagement, lead generation, pipeline contribution, and revenue influence.
• Analyze content performance, digital engagement, and customer behavior across channels.
• Deliver regular reporting and strategic recommendations to marketing and executive leadership.
• Lead and mentor internal content marketers and external contractors, agencies, writers, designers, and production partners.
• Serve as a strategic connector between marketing, business development, commercial leaders, scientific experts, and corporate communications.
• Manage content development budgets, resource allocation, and annual content planning processes.
• Establish scalable workflows, governance models, and best practices that improve efficiency, quality, and consistency.

Director, Brand and Content Strategy

• Build the brand: Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a unified brand story from thought leadership and case studies through to event promotion and web.
• Build and maintain the editorial calendar: Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity ahead of time — giving the stream and shared services a single, forward-looking view of what ships when, and keeping the brand's output consistent and coordinated across the year.
• Bring the platform narrative to life: Develop campaign themes that position UpGuard as a comprehensive platform solution, shifting the customer conversation from “solving a single problem” to “adopting a complete cyber risk ecosystem.”
• Lead brand & platform thought leadership: Partner with the Research, PR, Content and Social team to package and distribute proprietary insights and data-driven narratives that position UpGuard as the definitive authority on cyber risk.
• Own the social proof program: Run UpGuard’s customer story pipeline end-to-end — selection, production, and distribution — working with customers. Directing writers and creative to a consistent, premium standard that reinforces the platform narrative.
• Drive brand event lifecycle promotion: Develop comprehensive promotional playbooks for in-person and virtual events (Summit), focusing on high-impact pre-event promotion to drive registrations and strategic post-event content to maximize the reach and longevity of every session.
• Integrate Shared Services: Act as the stream’s liaison with all shared services (Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels.
• Measure what matters: Own brand and campaign performance reporting — defining KPIs across both brand health (awareness, authority, share of voice) and pipeline, interpreting results, and providing regular, actionable updates to the stream and leadership.

Brand Marketing Manager

• Serve as the primary owner of Alloy's external brand voice, ensuring consistency and resonance across organic social, PR, and content channels
• Define the communications strategy that increases Alloy's brand awareness and share of voice
• Build scalable editorial processes that enable consistent brand storytelling
• Translate Alloy's positioning into compelling narratives that land with enterprise fintech and financial services audiences
• Act as a creative thought partner to the CMO and senior stakeholders, bringing editorial judgment and strategic instincts to how Alloy shows up externally
• Influence company messaging and positioning in partnership with Product Marketing and Executive Leadership
• Develop and execute organic social strategy across LinkedIn, X/Twitter, Instagram, and other relevant channels to increase visibility, credibility and engagement among target audiences
• Build and manage a content calendar that reflects Alloy's brand voice, amplifies company moments, and engages our target audience
• Collaborate closely with the Demand Gen Team to align organic content with our paid media channels and strategy
• Own the full client story pipeline: case studies, client testimonials, joint press opportunities, and co-marketing initiatives
• Partner with Customer Success, Sales, and clients directly to surface compelling proof points and develop them into polished, publishable assets
• Ensure client stories reinforce Alloy's core proof points across onboarding, fraud, and compliance
• Serve as content lead for Alloy's presence at external conferences, hosted events, and webinars — from abstract submissions to speaker coordination to on-site execution
• Manage speaking submissions and panel placements, including ghostwriting and prep support for executive speakers
• Partner with the Demand Gen team to ensure event content integrates with broader campaign strategy
• Manage award submissions and industry recognition programs
• Develop and maintain press materials that reflect the current brand positioning
• Own Alloy's PR relationships and day-to-day media coordination, in partnership with external agency support

Senior Manager, Brand & Communications

• Drive the analysis of qualitative and quantitative data under the directional guidance of account strategy leads, transforming both consumer and complex payer, provider, and patient data into human truths.
• Partner with senior strategy leads to co-author brand foundations, positioning, and long-term brand plans for enterprise Life Sciences and Health System clients, serving as a critical right-hand in insight triangulation.
• Autonomously lead day-to-day strategy deliverables on small-to-midsize accounts, taking full ownership from discovery to creative brief execution.
• Architect and present clear, compelling creative briefs that inspire creative teams to deliver emotionally resonant and impactful work.
• Synthesize data into clear, persuasive, client-facing narratives that connect long-term brand building with near-term client business goals.
• Assist in the design and implementation of internal and client brainstorming sessions and strategic workshops utilizing collaboration platforms like Miro.
• Consistently partner across different strategy roles (including Experience Strategy) and the wider MERGE organization to bridge divisions and deliver cohesive solutions.
• Maintain active proficiency with AI-driven strategic tools and proprietary platforms to optimize research efficiency and validate brand hypotheses.

Senior Brand Strategist

• Brand strategy and campaigns - You’ll lead brand campaign strategy from idea through activation.
• The full customer and employee journey - You’ll activate WRITER’s brand across the customer journey.
• AI-native brand operations - You’ll own WRITER’s internal WRITER instance as the operational backbone of our brand.
• Brand in the product - You’ll work with product and design to ensure our brand identity is felt inside the platform.
• Agency management - You’ll be WRITER’s day-to-day lead for our brand agency — setting the brief, driving the relationship.
• Measurement and brand intelligence - You’ll define and own the metrics that matter.
• Brand Central: the system behind the brand - You’ll build and own WRITER’s brand repository.

Senior Brand Manager

• Design and launch innovative brand marketing programs that increase Oscilar’s visibility and reputation.
• Own flagship initiatives such as our Risk Leaders of the AI Era program and develop new creative ways to engage the market.
• Partner with Communications to amplify company announcements, product launches, customer stories, and thought leadership.
• Work with Product Marketing to ensure campaigns reinforce our positioning and category leadership.
• Collaborate with the Events team to create memorable experiences before, during, and after conferences.
• Leverage AI extensively to increase the speed, quality, and scale of marketing execution.
• Launch multiple experiments every quarter, measure results, double down on what works, and quickly iterate on what doesn’t.
• Build repeatable systems and playbooks that enable the brand function to scale.

• Recruit, onboard, and manage affiliates, influencers, creators, and brand partners.
• Develop and scale affiliate programs across TikTok, Instagram, YouTube, Facebook, X (Twitter), Reddit, Telegram, Discord, and other relevant platforms.
• Build long-term relationships with high-performing affiliates and content creators.
• Launch and optimize affiliate campaigns, promotions, and product launches.
• Track and analyze affiliate performance, sales, conversions, and ROI.
• Identify new partnership opportunities to increase customer acquisition and revenue.
• Collaborate with the marketing team on promotional assets, landing pages, and campaign strategies.
• Ensure affiliates comply with brand guidelines and platform policies.

Affiliate Marketing Manager

• Leverage established relationships with agencies and brands in major metro areas across investment, strategy, and programmatic teams.
• Partner with internal and external stakeholders to create and lead an account plan that will exceed revenue goals for your territory.
• Possess a strong understanding of business challenges and market dynamics across the AdTech/MarTech landscape.
• Work with internal client activation teams to manage ad campaigns, ensuring delivery on campaign goals and exceeding client expectations.
• Drive a positive customer experience and nurture relationships that create new and incremental upsell opportunities.
• Develop and manage territory forecasts that accurately project revenue throughout the entire sales cycle.
• Provide management with client feedback and industry knowledge, enabling investments in product development to meet the future needs of our clients.

Director, Brand & Agency Sales – Ad Tech

Director, Brand & Agency Sales

• Decide what lives under the WarriorBabe master brand versus personal brands, and how every channel ties into one connected universe instead of disconnected accounts.
• You own both layers and the pipeline that moves people between them.
• Design and launch a TikTok Shop affiliate program with recruitment, activation, and leaderboard mechanics strong enough to compete at category-benchmark scale.
• Build and prove a repeatable playbook for hyped product drops — reverse-engineered from affiliates × activation rate × units, plus owned-audience conversion — building toward 50,000 units sold in 24 hours.
• Design and pilot a named community program, pop-up events, and a city-ambassador model.

Director of Brand, Media

• Own the product strategy and roadmap for an area of our Brand Visibility solution
• Drive how the product ingests AI-answer-engine signals and connects into the CMS, analytics, and CDN platforms customers already run - AEM Sites and Adobe Analytics included
• Talk to top-brand marketing leaders daily - then sketch the flow, prototype it yourself with AI tools, and validate before engineering picks it up
• Define and own the important metrics that prove your area is moving the needle

Principal Product Manager, AI Brand Visibility

• Build and operate OpenAI’s global brand protection program.
• Monitor and respond to misuse of OpenAI brands across websites, social media, marketplaces, app stores, advertising platforms, and emerging online ecosystems.
• Develop and manage programs to protect OpenAI products, services, and associated brands.
• Coordinate investigations and enforcement efforts across online and offline channels.
• Partner with product, marketing, security, trust & safety, and legal teams to address brand abuse and emerging threats.
• Develop enforcement playbooks, prioritization frameworks, and escalation processes.
• Manage relationships with brand protection vendors, monitoring providers, and enforcement partners.
• Build scalable operation infrastructure capable of supporting OpenAI’s rapidly growing brand portfolio.

Brand Protection Manager

• Develop and execute social media strategies that reflect the Credit Union’s brand, voice, and community values.
• Create engaging multimedia content (posts, reels, stories, captions) that drives emotional connection and member engagement.
• Manage daily social media activity, including publishing, monitoring, and responding to comments, messages, and mentions.
• Capture and share authentic brand stories, including member experiences, community involvement, and internal culture.
• Track and analyze performance metrics to optimize content, improve engagement, and expand reach.
• Collaborate with internal teams to identify and develop compelling content and storytelling opportunities.
• Plan, coordinate, and support community events and brand activations aligned with organizational goals.
• Support teams across the organization to ensure ideas align with brand strategy and standards.
• Represent the Credit Union at events and partnerships; capture and promote event content across digital channels.
• Coordinate and execute event set-up and teardown, including transporting, assembling, staging, dismantling, and inventorying branded materials and equipment to ensure seamless operations and a polished brand presence.

Brand Engagement Specialist

• Owns delivering global P&L commitments
• Directly manages US P&L
• Lead the cross functional brand leadership team to deliver annual brand goals
• Be the steward of the global brand positioning
• Lead development of the short and long term global brand strategy
• Approve brand pricing strategy recommendations created by Brand Finance

Brand Manager jobs in United States

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Director of Brand, Communications

Contract Brand Strategist – Lead

Associate Brand Manager

Director of Brand and Growth

Brand Manager – Strategic Initiatives

Director, Brand and Content Strategy

Director, Brand and Content Strategy

Brand Marketing Manager

Senior Manager, Brand & Communications

Senior Brand Strategist

Senior Brand Manager

Brand Marketing Manager

Affiliate Marketing Manager

Director, Brand & Agency Sales – Ad Tech

Director, Brand & Agency Sales

Director of Brand, Media

Principal Product Manager, AI Brand Visibility

Brand Protection Manager

Brand Engagement Specialist

Senior Director, Brand Management