Brand Engagement Specialist

Del Norte Credit Union

Brand Engagement Specialist enhancing the Credit Union's brand through storytelling and social media engagement. Managing community involvement and events to strengthen relationships and brand awareness.

Posted 7/17/2026full-timeRio Rancho • New Mexico • 🇺🇸 United StatesJuniorMid-Level💰 $25 - $31 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies, creating engaging multimedia content, and managing community events. Proficient in tracking performance metrics and fostering relationships to enhance brand presence and member engagement.

Highest-signal resume keywords

Social Media PlatformsContent CreationEvent CoordinationInterpersonal SkillsPhotography

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationSocial Media StrategyPerformance Metrics AnalysisEvent CoordinationPhotography

Soft Skills

Interpersonal SkillsMotivating OthersInfluencing Others

Tools & Technologies

Microsoft Office SuiteSocial Media Platforms

Industry Keywords

Brand StrategyCommunity EngagementMultimedia ContentMember ExperienceBrand Activations

About the role

Key responsibilities & impact

Develop and execute social media strategies that reflect the Credit Union’s brand, voice, and community values.
Create engaging multimedia content (posts, reels, stories, captions) that drives emotional connection and member engagement.
Manage daily social media activity, including publishing, monitoring, and responding to comments, messages, and mentions.
Capture and share authentic brand stories, including member experiences, community involvement, and internal culture.
Track and analyze performance metrics to optimize content, improve engagement, and expand reach.
Collaborate with internal teams to identify and develop compelling content and storytelling opportunities.
Plan, coordinate, and support community events and brand activations aligned with organizational goals.
Support teams across the organization to ensure ideas align with brand strategy and standards.
Represent the Credit Union at events and partnerships; capture and promote event content across digital channels.
Coordinate and execute event set-up and teardown, including transporting, assembling, staging, dismantling, and inventorying branded materials and equipment to ensure seamless operations and a polished brand presence.

Requirements

What you’ll need

One year to three years of similar or related experience.
Education: (1) A two-year college degree, or (2) completion of a specialized certification or licensing, or (3) completion of specialized training courses conducted by vendors, or (4) job-specific skills acquired through an apprenticeship program.
Interpersonal Skills: Work involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.
Other Skills: Microsoft Office Suite (Intermediate)
Social Media Platforms (Advanced)
Content Creation (Intermediate)
In-House Events (Developing)
Photography (Intermediate)

Benefits

Comp & perks

Medical, Dental and Vision insurance. Available the first of the month following date of hire.
401(k) - Traditional or Roth
Spanish Speaking Incentive
Paid Time Off
Eleven paid holidays/year
Employer-Paid Benefits: Employee Assistance Programs (EAP), Short-Term & Long-Term disability
Other great benefits: Wellness Reimbursement Plan, Educational Reimbursement Program and Development Programs.