Brand Manager – Strategic Initiatives

Sage Dental

Brand Manager driving strategic marketing initiatives and partnerships to enhance Sage Dental's brand presence. Leading community engagement and non-paid marketing strategies for business growth.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic marketing initiatives, partnership development, and community engagement, with a strong focus on brand marketing and project management. Proven ability to analyze performance metrics and optimize marketing strategies for measurable business results.

Highest-signal resume keywords

Strategic Marketing InitiativesPartnership DevelopmentProject ManagementBrand MarketingCommunity Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyProject PlanningBudget ManagementKPI MeasurementMarket Launch SupportBrand ConsistencyRegulatory ComplianceCampaign ImplementationPerformance AnalysisNegotiation

Soft Skills

Cross-Functional CollaborationRelationship ManagementCommunicationLeadershipProblem Solving

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

Healthcare MarketingDental MarketingCommunity MarketingPublic RelationsMulti-Unit OrganizationsFranchise ExperienceCorporate PartnershipsEvent CoordinationSponsorship ActivationsLocal Market Engagement

About the role

Key responsibilities & impact

Lead the planning and execution of strategic marketing initiatives, including Sage Dental Kids, SageCare+, new market launches, and other enterprise growth initiatives.
Manage non-paid marketing strategies for new market expansion, developing localized marketing plans that build awareness, establish community presence, and support successful practice openings.
Develop and manage comprehensive project plans, timelines, budgets, deliverables, and cross-functional stakeholder communications to ensure initiatives are executed on time and within scope.
Coordinate all marketing deliverables, including creative development, production, translations, promotional materials, event assets, and campaign implementation.
Review and approve marketing materials to ensure brand consistency, regulatory compliance, messaging accuracy, and overall quality assurance.
Monitor project performance, analyze results, and provide recommendations for continuous improvement and future strategic planning.
Lead the development, negotiation, implementation, and ongoing management of strategic partnerships that increase brand visibility, patient acquisition, provider recruitment, and community engagement.
Identify, cultivate, and manage relationships with organizations that align with Sage Dental's strategic growth objectives.
Develop and oversee partnership programs including, but not limited to: Corporate and employer affiliations, School partnerships (K-12 schools, colleges, universities, and educational organizations), Senior living communities and assisted living partnerships, Community organizations and nonprofit partnerships, Sports sponsorships and local community activations.
Serve as the primary marketing liaison for all partnership activations, ensuring contractual deliverables, marketing assets, event support, and promotional campaigns are successfully executed.
Measure partnership effectiveness through defined KPIs and ROI reporting, making recommendations to optimize future investments.
Support and coordinate public relations initiatives that strengthen Sage Dental's reputation and visibility within existing and emerging markets.
Collaborate with internal leadership and external PR partners to identify media opportunities, community stories, thought leadership, and local market announcements.
Assist in the execution of grand openings, community events, sponsorship activations, and public-facing initiatives that reinforce Sage Dental's position as the leading dental provider in each market.

Requirements

What you’ll need

5–8 years of progressive marketing experience with emphasis on brand marketing, strategic partnerships, community marketing, or business development.
Experience managing multiple cross-functional marketing projects simultaneously.
Demonstrated success developing and managing strategic partnerships that generate measurable business results.
Experience supporting new market launches, brand expansion, or multi-location organizations preferred.
Experience working with public relations agencies and community organizations.
Healthcare, dental, retail healthcare, franchise, or multi-unit experience strongly preferred.
Bachelor's degree in Marketing, Communications, Business, or related field.

Benefits

Comp & perks

Be part of a purpose-driven organization transforming dental care.
Collaborate with a passionate, innovative team.
Access to cutting-edge technology and professional development resources.
Competitive compensation and benefits.