Senior Brand Strategist

MERGE

Senior Strategist, Brand Strategy focusing on health portfolios with a marketing and technology agency. Leading impactful brand foundations across health industries and consumer brands.

Posted 7/21/2026full-timeChicago • Colorado, Illinois, Massachusetts, Montana, North Carolina • 🇺🇸 United StatesSenior💰 $66,850 - $102,950 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy within healthcare and life sciences, with a strong ability to synthesize data into compelling narratives and develop integrated campaign strategies. Proficient in utilizing collaboration tools and strategic frameworks to drive insights and foster cohesive solutions.

Highest-signal resume keywords

Brand Strategy ExperienceHealthcare Landscape NavigationCreative Brief DevelopmentCollaboration Tool ProficiencyData Synthesis and Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand Platform DevelopmentAudience DefinitionCustomer Journey MappingCompetitor AnalysisOmnichannel Campaign Strategy

Soft Skills

Critical ThinkingCreative CuriosityAccountabilityCollaborationInsightful Communication

Tools & Technologies

MiroMuralQualitative Research MethodologiesSurveysSecondary Research Tools

Industry Keywords

Life SciencesHealth SystemsHealthcare BrandingPayer InsightsProvider Engagement

About the role

Key responsibilities & impact

Drive the analysis of qualitative and quantitative data under the directional guidance of account strategy leads, transforming both consumer and complex payer, provider, and patient data into human truths.
Partner with senior strategy leads to co-author brand foundations, positioning, and long-term brand plans for enterprise Life Sciences and Health System clients, serving as a critical right-hand in insight triangulation.
Autonomously lead day-to-day strategy deliverables on small-to-midsize accounts, taking full ownership from discovery to creative brief execution.
Architect and present clear, compelling creative briefs that inspire creative teams to deliver emotionally resonant and impactful work.
Synthesize data into clear, persuasive, client-facing narratives that connect long-term brand building with near-term client business goals.
Assist in the design and implementation of internal and client brainstorming sessions and strategic workshops utilizing collaboration platforms like Miro.
Consistently partner across different strategy roles (including Experience Strategy) and the wider MERGE organization to bridge divisions and deliver cohesive solutions.
Maintain active proficiency with AI-driven strategic tools and proprietary platforms to optimize research efficiency and validate brand hypotheses.

Requirements

What you’ll need

4 to 6 years of brand strategy experience within an advertising agency, market research company, or strategic consultancy (with a strong foundation supporting healthcare, health systems, or life sciences portfolios).
A strong understanding of how to apply strategic principles across complex healthcare landscapes, navigating the unique regulatory and emotional environments of patients, payers, providers, and HCPs.
Proven command of core brand strategy principles, including:
Supporting the development of brand platforms and purpose statements.
Analyzing competitor branding, positioning, and messaging to identify opportunities for differentiation.
Defining audiences, developing personas, and uncovering key insights.
Outlining customer journeys to identify key brand touchpoints.
Contributing to the development of integrated, omnichannel campaign strategies.
A demonstrated ability to write clear, insightful, and inspiring briefs.
Technical proficiency with collaboration tools (e.g., Miro, Mural), research methodologies (qualitative interviews, secondary tools, surveys), and an evolving mastery of modern strategic frameworks.
A combination of critical thinking and creative curiosity; someone who defaults to an entrepreneurial spirit, takes accountability for outcomes, and acts as a true unifier in the room.

Benefits

Comp & perks

Medical
Dental
Vision
Life Insurance
401K
Lifestyle Spending Account
Employer Paid Life & Disability Insurance
Flexible Time off & Holidays