Director of Brand and Growth

Serv Recruitment Agency

Director of Brand and Growth for a coaching and education company serving health and wellness practitioners. Leading marketing strategy and operations to drive business growth.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesLead💰 $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive brand strategies, demand generation initiatives, and marketing systems while leveraging AI and marketing automation for enhanced performance. Proven ability to lead cross-functional teams and drive business growth in fast-paced environments.

Highest-signal resume keywords

Brand Strategy DevelopmentDemand Generation InitiativesMarketing Automation ImplementationLeadership in Marketing TeamsMarketing Analytics and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct-Response MarketingContent StrategyFunnel StrategyConversion OptimizationProduct Launch PlanningEvent MarketingRevenue AttributionAI WorkflowsScalable Marketing OperationsSOP Development

Soft Skills

Excellent CommunicationStrategic ThinkingDecision-MakingLeadershipCollaboration

Industry Keywords

CoachingEducationSaaSMembershipsDigital ProductsCreator BusinessesFounder-Led BusinessesMarketing SystemsCross-Functional MarketingCustomer Journey

About the role

Key responsibilities & impact

Developing and owning the company's overall brand strategy, messaging, positioning, voice, creative direction, and brand consistency
Leading demand generation initiatives across organic marketing, paid advertising, email marketing, funnel strategy, lead generation, and conversion optimization
Overseeing content strategy, including podcast growth, social media, educational content, long-form content, content repurposing, and launch campaigns
Planning and executing product launches, evergreen campaigns, event marketing, promotional calendars, and cross-functional marketing initiatives
Building proactive marketing planning systems, operating rhythms, reporting, SOPs, and scalable marketing operations
Implementing AI workflows and marketing automation to improve efficiency and performance
Creating reporting and analytics that enable leadership to make informed marketing decisions
Partnering closely with Sales, Client Success, Operations, and Leadership to improve alignment across the customer journey
Building and developing a high-performing marketing department with clear ownership and accountability
Supporting business growth by diversifying revenue across multiple offers and marketing initiatives

Requirements

What you’ll need

Experience leading marketing for organizations in coaching, education, SaaS, memberships, digital products, creator businesses, or similar industries
Experience scaling founder-led businesses, ideally from approximately $5M to $20M+ in revenue
Strong background in direct-response marketing while maintaining brand integrity
Demonstrated experience building marketing systems, processes, and scalable departments
Proven leadership experience managing creative and cross-functional teams
Strong strategic thinking combined with a willingness to execute
Experience using AI and marketing automation as a competitive advantage
Excellent communication, leadership, and decision-making skills
Strong understanding of marketing analytics, reporting, and revenue attribution
Comfortable operating in a fast-paced, founder-led environment with evolving priorities

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Serv Recruitment Agency Website LinkedIn All Job Openings 1 - 10 employees Founded 2018 🎯 Recruiter 👥 HR Tech 🤝 B2B Recruitment
HR Tech
B2B Serv Recruitment Agency is a boutique recruitment agency specializing in helping growth companies source aligned leaders to drive sustainable growth. With a focus on people strategy, Serv Recruitment Agency assists businesses in creating effective strategies to identify and attract the right talent necessary for organizational growth and sustainability. Director of Brand and Growth 🔥 11 minutes ago 🇺🇸 United States – Remote 💵 $165k / year ⏰ Full Time 🔴 Lead 💃 Brand Manager Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Developing and owning the company's overall brand strategy, messaging, positioning, voice, creative direction, and brand consistency
Leading demand generation initiatives across organic marketing, paid advertising, email marketing, funnel strategy, lead generation, and conversion optimization
Overseeing content strategy, including podcast growth, social media, educational content, long-form content, content repurposing, and launch campaigns
Planning and executing product launches, evergreen campaigns, event marketing, promotional calendars, and cross-functional marketing initiatives
Building proactive marketing planning systems, operating rhythms, reporting, SOPs, and scalable marketing operations
Implementing AI workflows and marketing automation to improve efficiency and performance
Creating reporting and analytics that enable leadership to make informed marketing decisions
Partnering closely with Sales, Client Success, Operations, and Leadership to improve alignment across the customer journey
Building and developing a high-performing marketing department with clear ownership and accountability
Supporting business growth by diversifying revenue across multiple offers and marketing initiatives 🎯 Requirements
Experience leading marketing for organizations in coaching, education, SaaS, memberships, digital products, creator businesses, or similar industries
Experience scaling founder-led businesses, ideally from approximately $5M to $20M+ in revenue
Strong background in direct-response marketing while maintaining brand integrity
Demonstrated experience building marketing systems, processes, and scalable departments
Proven leadership experience managing creative and cross-functional teams
Strong strategic thinking combined with a willingness to execute
Experience using AI and marketing automation as a competitive advantage
Excellent communication, leadership, and decision-making skills
Strong understanding of marketing analytics, reporting, and revenue attribution
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