Senior Brand Manager

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Senior brand manager leading brand strategy and initiatives at WRITER, a B2B technology company. Driving ownership of the WRITER brand across campaigns and customer journeys.

Posted 7/21/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $141,000 - $178,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy and campaign execution, with a strong focus on integrating brand identity into product experiences and managing agency relationships effectively. Proficient in defining brand metrics and building scalable brand systems.

Highest-signal resume keywords

Brand Strategy DevelopmentAgency ManagementBrand Metrics AnalysisProduct Experience IntegrationAI-Powered Brand Operations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Campaign StrategyBrand Identity DevelopmentAsset Library CreationBrand Guidelines DevelopmentBrand Repository Management

Soft Skills

Effective CommunicationHigh StandardsLow Ego

Tools & Technologies

Brand Repository SystemsAI Tools for Branding

Industry Keywords

B2B TechnologyHigh-Growth CompaniesBrand Systems

About the role

Key responsibilities & impact

Brand strategy and campaigns - You’ll lead brand campaign strategy from idea through activation.
The full customer and employee journey - You’ll activate WRITER’s brand across the customer journey.
AI-native brand operations - You’ll own WRITER’s internal WRITER instance as the operational backbone of our brand.
Brand in the product - You’ll work with product and design to ensure our brand identity is felt inside the platform.
Agency management - You’ll be WRITER’s day-to-day lead for our brand agency — setting the brief, driving the relationship.
Measurement and brand intelligence - You’ll define and own the metrics that matter.
Brand Central: the system behind the brand - You’ll build and own WRITER’s brand repository.

Requirements

What you’ll need

You’ve spent 7+ years building brands that stand for something, ideally at a high-growth B2B technology company where brand was a strategic imperative.
You’ve owned the strategy and the execution.
You’re genuinely excited about agentic AI and its role in brand, and you bring a real point of view.
You’ve managed agencies well, which means you’ve written briefs that are actually useful and given feedback that makes work better instead of blander.
You’ve worked in or alongside product teams, and you understand how brand translates into product experiences.
You’ve built brand systems that scale — asset libraries, guidelines, repositories, brand skills or AI-powered toolkits.
You’re fluent in brand metrics.
You communicate with precision and confidence.
You operate with low ego and high standards.

Benefits

Comp & perks

Generous PTO, plus company holidays
Medical, dental, and vision coverage for you and your family
Paid parental leave for all parents (16 weeks)
Fertility and family planning support
Early-detection cancer testing through Galleri
Flexible spending account and dependent FSA options
Health savings account for eligible plans with company contribution
Annual work-life stipends for:
Wellness stipend for gym, massage/chiropractor, personal training, etc.
Learning and development stipend
Company-wide off-sites and team off-sites
Competitive compensation, company stock options and 401k