Senior Manager, Brand & Communications

Alloy

Senior Manager leading brand amplification and communications strategies for Alloy's AI-powered identity and fraud prevention platform. Overseeing organic social strategy and client storytelling initiatives.

Posted 7/21/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $150,000 - $206,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand communications and content marketing, with a strong focus on organic social strategy and storytelling for enterprise fintech audiences. Proven ability to manage teams, collaborate with senior stakeholders, and leverage AI tools for content production.

Highest-signal resume keywords

Brand CommunicationsOrganic Social StrategyContent MarketingEditorial JudgmentFintech Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content DevelopmentStorytellingEditorial Process ManagementSocial Media EngagementContent Calendar ManagementPress Material DevelopmentAward Submission ManagementClient Story DevelopmentEvent Content IntegrationAI Tool Utilization

Soft Skills

Creative ThinkingCollaborationPeople ManagementStrategic InstinctsThought Partnership

Tools & Technologies

LinkedInX/TwitterInstagramRedditAI Tools

Industry Keywords

B2B MarketingEnterprise EnvironmentFinancial ServicesBrand VoiceMedia Coordination

About the role

Key responsibilities & impact

Serve as the primary owner of Alloy's external brand voice, ensuring consistency and resonance across organic social, PR, and content channels
Define the communications strategy that increases Alloy's brand awareness and share of voice
Build scalable editorial processes that enable consistent brand storytelling
Translate Alloy's positioning into compelling narratives that land with enterprise fintech and financial services audiences
Act as a creative thought partner to the CMO and senior stakeholders, bringing editorial judgment and strategic instincts to how Alloy shows up externally
Influence company messaging and positioning in partnership with Product Marketing and Executive Leadership
Develop and execute organic social strategy across LinkedIn, X/Twitter, Instagram, and other relevant channels to increase visibility, credibility and engagement among target audiences
Build and manage a content calendar that reflects Alloy's brand voice, amplifies company moments, and engages our target audience
Collaborate closely with the Demand Gen Team to align organic content with our paid media channels and strategy
Own the full client story pipeline: case studies, client testimonials, joint press opportunities, and co-marketing initiatives
Partner with Customer Success, Sales, and clients directly to surface compelling proof points and develop them into polished, publishable assets
Ensure client stories reinforce Alloy's core proof points across onboarding, fraud, and compliance
Serve as content lead for Alloy's presence at external conferences, hosted events, and webinars — from abstract submissions to speaker coordination to on-site execution
Manage speaking submissions and panel placements, including ghostwriting and prep support for executive speakers
Partner with the Demand Gen team to ensure event content integrates with broader campaign strategy
Manage award submissions and industry recognition programs
Develop and maintain press materials that reflect the current brand positioning
Own Alloy's PR relationships and day-to-day media coordination, in partnership with external agency support

Requirements

What you’ll need

8–10+ years of experience in brand, communications, or content marketing, with meaningful time in a B2B or enterprise environment
Strong organic social skills, especially LinkedIn, but also experience with other channels such as X/Twitter, Instagram, Reddit, and more. You understand what drives engagement with a professional, enterprise audience and can build a following
A creative, innovative storyteller with a track record of building brand presence and driving editorial output in fast-moving environments
An experienced people manager who is comfortable running a small team, working with external agencies, and getting hands-on with the work yourself
AI-fluent and actively leveraging AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Strong editorial judgment and taste — you can spot a good story, write clearly, and maintain a consistent voice across formats
Highly collaborative with the maturity to serve as a thought partner to execs and senior stakeholders
Previous fintech or financial services experience strongly preferred
Brand and/or design sensibility is a plus

Benefits

Comp & perks

Unlimited PTO and flexible work policy
Employee stock options
Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
401k with 100% match up to 4% of annual employee compensation
Eligible new parents receive 16 weeks of paid parental leave
Home office stipend for new employees
Annual Learning & Development annual stipend
Well-being benefits include access to ClassPass, OneMedical, UrbanSitter, and Spring Health
Hybrid work environment: employees are expected to work Tuesdays through Thursdays from our HQ in Union Square, Manhattan. Tasty lunches catered from a variety of local restaurants and frequent employee-organized cultural events contribute to our positive office energy. On Monday/Friday most employees Zoom into work from home while some take advantage of the quieter office.