Director of Brand, Communications

Baxter Planning

Director of Brand & Communications responsible for brand, content, and communications strategy at Baxter Planning. Leading efforts to increase awareness and generate qualified demand.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing communications strategies, with a focus on content marketing, SEO, and digital engagement. Proficient in creating high-impact written and visual assets that enhance brand awareness and drive qualified leads.

Highest-signal resume keywords

Integrated Marketing Communications StrategyContent MarketingSearch Engine Optimization (SEO)Digital Marketing Best PracticesProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B Marketing CommunicationsContent DevelopmentVisual StorytellingData AnalysisCampaign Optimization

Soft Skills

Exceptional WritingAttention to DetailCross-Functional CollaborationCommunication Skills

Tools & Technologies

WordPressGoogle Analytics 4Google Search ConsoleSEMrushAdobe Creative Suite

Industry Keywords

Enterprise SoftwareSaaSBrand AwarenessInbound Demand GenerationBuyer Journey

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

The Director of Brand & Communications is responsible for shaping how Baxter Planning is positioned and experienced in the market.
Leads and executes the company's brand, content, creative, and digital communications strategy.
Develops and executes an integrated strategy across messaging, editorial content, visual storytelling, website experience, social media, executive thought leadership, and search optimization.
Responsible for the creation of high-impact written and visual assets, including digital campaigns, presentations, infographics, videos, social content, website graphics, and sales enablement materials.
Maintains communication standards, visual consistency, and creative quality across all customer touchpoints.
Combines strategic leadership with hands-on execution, using various marketing tools for creating, publishing, and measuring marketing programs.
Success is measured by the ability to elevate market presence, improve quality and consistency of communications, increase organic visibility, strengthen digital engagement, and drive qualified inbound leads.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
5+ years of modern B2B marketing communications, content marketing, or brand marketing experience in an enterprise software or SaaS organization.
Proven success developing and executing integrated marketing communications strategies that increase brand awareness, generate inbound demand, and support revenue growth.
Exceptional writing, editing, storytelling, and messaging skills with the ability to translate complex technical concepts into clear, compelling content for multiple audiences.
Sharp attention to detail, with a strong commitment to accuracy, consistency, and quality across written, visual, and digital communications.
Demonstrated expertise in content marketing, website strategy, SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), social media, and digital marketing best practices.
Experience managing corporate websites, editorial calendars, and integrated content programs that support the entire buyer journey.
Strong analytical skills with experience measuring marketing performance and optimizing campaigns using data and customer insights.
Proficiency with modern marketing technologies, including WordPress, Google Analytics 4, Google Search Console, SEMrush or similar SEO platforms, Canva or Adobe Creative Suite, and Microsoft Office.
Excellent project management, communication, and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment.

Benefits

Comp & perks

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