Baxter Planning

Director

• Develop and execute comprehensive account-based marketing plans for strategic accounts, aligning closely with the sales team to ensure targeted and cohesive strategies
• Partner directly with sales to deliver highly tailored, account-specific programs that generate pipeline and move deals forward
• Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers within target organizations
• Create customized marketing content and messaging tailored to specific accounts across various platforms including email campaigns, webinars, events, and digital advertising
• Own planning and execution for in-person and virtual events including executive dinners, industry events, third-party sponsorships, and regional roadshows
• Plan, coordinate, and execute high-impact events that generate qualified opportunities, strengthen customer relationships, and position Baxter Planning as a thought leader
• Manage end-to-end event logistics including venue selection, vendor management, content development, and on-site coordination
• Create engaging event experiences from concept through post-event follow-up that drive measurable business outcomes
• Develop pre-event, at-event, and post-event marketing campaigns to maximize ROI
• Collaborate across teams (Digital, Product Marketing, BDRs, etc.) to orchestrate multichannel campaigns including paid media, email, direct mail, gifting, and events
• Drive strategic digital campaigns that keep target accounts engaged between in-person touchpoints
• Coordinate cross-functional teams to deliver cohesive and consistent experiences across all account touchpoints
• Leverage intent data, technographics, and account insights to inform ABX strategy and tactics
• Monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and recommendations for continuous optimization
• Track, analyze, and report on account engagement and program impact—then optimize accordingly
• Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve
• Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives
• Manage timelines, budgets, and internal processes to ensure programs launch on time and on brand
• Build and maintain account journey maps that align marketing touchpoints with sales conversations
• Travel as needed to support key customer and prospect events

Director, Account-Based Experience

Supply Chain

• Serve as the strategic lead planner for assigned customer accounts and own customer relationships
• Prepare and lead regular customer meetings and deliver actionable agendas and insights
• Develop and deliver business reviews to senior/executive stakeholders highlighting progress and opportunities
• Use BaxterProphet and other planning tools to analyze demand, inventory, and service metrics to improve forecast accuracy, inventory efficiency, and SLA compliance
• Configure and troubleshoot BaxterProphet settings (target stock levels, replenishment, supply orders, forecasting) and handle advanced Service Desk tickets
• Serve as account lead for multiple customers, resolve escalated issues, and drive process improvements
• Lead or support customer consulting projects and partner with customers to implement continuous improvement initiatives using Baxter Planning’s Best Practice Scorecard
• Mentor and support team members, provide training on BaxterProphet and processes, and document/share best practices
• Partner with Sales, Product, and Customer Success to align supply chain planning with broader business objectives and contribute to cross-functional initiatives

Director, Account-Based Experience

Supply Chain Planner II