Director of Brand, Media

WarriorBabe

Director of Brand + Media leading brand strategy and media outreach for WarriorBabe's women-centric fitness movement. Focus on community engagement and affiliate marketing for growth.

Posted 7/18/2026full-timeRemote • 🇺🇸 United StatesLead💰 $150,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing brand audiences, community programs, and commerce strategies, with a strong focus on analytics and performance metrics. Capable of designing innovative marketing initiatives that drive engagement and sales across multiple platforms.

Highest-signal resume keywords

Brand Audience DevelopmentCommunity Program ManagementCommerce Revenue OwnershipAnalytics ProficiencyEvent Planning and Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Affiliate MarketingTikTok Shop ManagementData AnalysisProduct Launch StrategyCommunity Engagement

Soft Skills

LeadershipCollaborationProblem-SolvingCreativityAdaptability

Tools & Technologies

TikTokYouTubeAnalytics PlatformsCRM SystemsSocial Media Management Tools

Industry Keywords

Consumer BrandAmbassador ProgramsEngagement MetricsProduct DropsCommunity-Driven Sales

About the role

Key responsibilities & impact

Decide what lives under the WarriorBabe master brand versus personal brands, and how every channel ties into one connected universe instead of disconnected accounts.
You own both layers and the pipeline that moves people between them.
Design and launch a TikTok Shop affiliate program with recruitment, activation, and leaderboard mechanics strong enough to compete at category-benchmark scale.
Build and prove a repeatable playbook for hyped product drops — reverse-engineered from affiliates × activation rate × units, plus owned-audience conversion — building toward 50,000 units sold in 24 hours.
Design and pilot a named community program, pop-up events, and a city-ambassador model.

Requirements

What you’ll need

Built a brand audience with receipts — taken a consumer brand or creator network to 1M+ engaged followers or 30M+ monthly views, and can walk through the analytics, the timeline, and what you personally decided.
Built real community and ambassador programs — thousands of people actively promoting a brand, and you know the mechanics: recruitment, activation, leaderboards, churn.
Owned a commerce number — TikTok Shop, affiliate revenue, launch/drop revenue, or community-driven sales, and can talk through the math behind a drop you ran.
Long-form conviction — you see YouTube as a trust engine, not a place to dump podcast clips, and understand connected storylines and watch-time economics.
Managed multiple faces/talent at once and the risk that comes with it.
Builder energy — you're comfortable building the machine while running it: hiring, systems, cadence, with no mature org to lean on in year one.

Benefits

Comp & perks

quarterly bonuses tied to locked KPIs
structured performance compensation