Brand Marketing Manager

UpGuard

Brand Marketing Manager responsible for building and protecting the brand at UpGuard. Developing campaign themes and managing cross-functional teams to grow brand awareness and authority.

Posted 7/22/2026full-timeRemote • California, Colorado, District of Columbia, Florida, Illinois, Louisiana, Maryland, Massachusetts, Montana, Oregon, Pennsylvania, Texas, Washington • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand-building within high-growth B2B SaaS or Cybersecurity environments, with a strong focus on narrative development, campaign execution, and performance measurement. Proficient in leveraging AI tools for campaign ideation and maintaining brand consistency across multiple channels.

Highest-signal resume keywords

Brand-Building ExpertiseAI FluencyIntegrated Campaign ExperienceAnalytical MindsetThought Leadership Orchestration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Narrative DevelopmentCampaign ExecutionPerformance ReportingEditorial JudgmentMulti-Channel Campaign Management

Soft Skills

CoordinationCreative DirectionCommunication

Tools & Technologies

Marketing AutomationHubSpotSalesforceAttribution Tools

Industry Keywords

B2B SaaSCybersecurityThought LeadershipBrand ConsistencyEvent Promotion

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Build the brand: Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a unified brand story from thought leadership and case studies through to event promotion and web.
Build and maintain the editorial calendar: Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity ahead of time — giving the stream and shared services a single, forward-looking view of what ships when, and keeping the brand's output consistent and coordinated across the year.
Bring the platform narrative to life: Develop campaign themes that position UpGuard as a comprehensive platform solution, shifting the customer conversation from “solving a single problem” to “adopting a complete cyber risk ecosystem.”
Lead brand & platform thought leadership: Partner with the Research, PR, Content and Social team to package and distribute proprietary insights and data-driven narratives that position UpGuard as the definitive authority on cyber risk.
Own the social proof program: Run UpGuard’s customer story pipeline end-to-end — selection, production, and distribution — working with customers. Directing writers and creative to a consistent, premium standard that reinforces the platform narrative.
Drive brand event lifecycle promotion: Develop comprehensive promotional playbooks for in-person and virtual events (Summit), focusing on high-impact pre-event promotion to drive registrations and strategic post-event content to maximize the reach and longevity of every session.
Integrate Shared Services: Act as the stream’s liaison with all shared services (Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels.
Measure what matters: Own brand and campaign performance reporting — defining KPIs across both brand health (awareness, authority, share of voice) and pipeline, interpreting results, and providing regular, actionable updates to the stream and leadership.

Requirements

What you’ll need

Brand-building expertise: 5+ years building and running brands in a high-growth B2B SaaS or Cybersecurity environment — defining positioning and narrative and holding a brand together across channels, not just executing campaigns against someone else’s brief.
AI fluency: A proven ability to use AI tools for campaign ideation and execution — you know when and how to best use them to move faster and sharpen the work, and when the human judgment and brand craft still need to lead.
Coordination & delivery: A proven ability to act as the “connective tissue” between creative, research, content, and demand gen teams, managing complex timelines and multiple programs without compromising brand quality.
Brand narrative & editorial judgment: An exceptional eye for brand consistency and the editorial judgment to brief and direct writers so that disparate activities — from thought leadership to case studies to event promos — roll up into one unified brand story.
Thought leadership orchestration: Experience partnering with technical research teams and PR functions to translate complex data into compelling, market-leading campaigns.
Integrated campaign experience: A track record leading multi-channel brand and platform campaigns focused on awareness, authority, and pipeline generation.
Analytical mindset: Comfort using marketing automation (HubSpot/Salesforce) and attribution tools to measure brand and campaign impact and refine tactics based on results.

Benefits

Comp & perks

Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard (all regions)
$1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
18 weeks paid Parental Leave: irrespective of parenting role (all regions)
Personal Leave allowance: this includes sick & carer’s leave (all regions)
Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)