Associate Brand Manager

Wellness Pet Company

Associate Brand Manager at Wellness Pet Company focusing on consumer insights and go-to-market strategies. Leading new item launches and annual brand plan execution from Burlington, MA office.

Posted 7/23/2026full-timeBurlington • Massachusetts • 🇺🇸 United StatesJuniorMid-Level💰 $86,800 - $124,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CPG Brand Management, leveraging consumer insights and data analytics to drive strategic marketing initiatives and product launches. Proven ability to lead cross-functional teams and execute go-to-market strategies effectively.

Highest-signal resume keywords

CPG Brand ManagementData AnalyticsNielsenCross-Functional Team LeadershipGo-To-Market Strategy

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Consumer InsightsCategory InsightsBrand Performance ReportingNew Product LaunchesMarketing Campaign DevelopmentPromotional PlanningMerchandisingMarket ObservationsStrategic MindsetAnalytical Skills

Soft Skills

CollaborationCreativityPositive AttitudeInfluencingGrace Under Pressure

Industry Keywords

Consumer Packaged GoodsDog TreatsBrand ManagementMarket TrendsProduct Development

About the role

Key responsibilities & impact

Cultivate and leverage consumer and category insights to accelerate new and existing platforms through winning go-to-market strategies
Establish and maintain a deep, working-level knowledge of our consumer, category, brand, and products
Leverage multiple sources of data to report accurately and regularly on brand performance and category trends, driving towards actionable insights
Utilize your data insights and market observations to identify new opportunity areas for the dog treats business, driving thoughtful discussions to test, learn, and grow
Help ideate a consumer insight-driven pipeline then lead cross-functional teams and projects to execute new item launches and go-to-market plans with excellence
Support the development and execution of annual brand plans that include marketing campaigns, new product launches, promotional plans, merchandising, and distribution opportunities
Utilize your knowledge of the consumer, category, and competition to drive continuous growth and improvement for the dog food business (and yourself!)
Be a key contributor to the management and growth objectives of the Wellness Pet business

Requirements

What you’ll need

A minimum of 1 year of post-MBA CPG Brand Management experience or 2+ years of CPG Brand Management experience for candidates without an MBA
Proven analytical skills and a strategic mindset
Proficient in Nielsen or IRI
Strong creative eye and experience in packaging and marketing asset creation
Experience and proven ability to lead, influence, and collaborate with cross-functional teams
Track-record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities

Benefits

Comp & perks

best-in-class benefits package
warm and welcoming environment
place where you can learn and grow professionally