Wellness Pet Company

Brand Manager

• Cultivate and leverage consumer and category insights to accelerate new and existing platforms through winning go-to-market strategies
• Establish and maintain a deep, working-level knowledge of our consumer, category, brand, and products
• Leverage multiple sources of data to report accurately and regularly on brand performance and category trends, driving towards actionable insights
• Utilize your data insights and market observations to identify new opportunity areas for the dog treats business, driving thoughtful discussions to test, learn, and grow
• Help ideate a consumer insight-driven pipeline then lead cross-functional teams and projects to execute new item launches and go-to-market plans with excellence
• Support the development and execution of annual brand plans that include marketing campaigns, new product launches, promotional plans, merchandising, and distribution opportunities
• Utilize your knowledge of the consumer, category, and competition to drive continuous growth and improvement for the dog food business (and yourself!)
• Be a key contributor to the management and growth objectives of the Wellness Pet business

Associate Brand Manager

• Responsible for driving the growth of Wellness Pet's Treats business
• Translate insights into strategies and lead cross-functional projects
• Analyze brand, product, promotional, and category performance identifying trends, risks, and opportunities
• Lead cross-functional Innovation and Renovation projects from concept through commercialization and launch
• Develop and execute annual brand plans including new product launches, promotional plans, merchandising, and distribution opportunities
• Utilize data insights to identify new opportunity areas for the Treats business and drive discussions to test, learn, and grow
• Be a key contributor to management and growth objectives of Wellness Pet business

Brand Manager – Treats

Procurement

• Oversee raw material and ingredient sourcing across multiple manufacturing locations
• Work cross-functionally to secure supply and ensure cost competitiveness
• Monitor commodity markets and track sourcing performance metrics
• Lead cross-functional sourcing initiatives, RFx processes, negotiations, and market-driven purchasing decisions using TCO methodology
• Analyze, report, and forecast KPIs including PPV/IPV, savings, supplier performance, and more
• Identify and qualify new suppliers
• Implement supplier agreements and monitor compliance
• Manage supplier performance reviews, cost reduction initiatives, and issue resolution
• Partner with R&D, Quality, Operations, and other teams to support ingredient optimization
• Manage day-to-day activities and development of Procurement Analyst.

Associate Brand Manager

Brand Manager – Treats

Procurement Manager – Ingredients