Brand Manager – Treats

Wellness Pet Company

Brand Manager responsible for the Treats business growth at Wellness Pet Company. Leading cross-functional strategies and initiatives for a brand that pet parents love.

Posted 6/6/2026full-timeBurlington • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $118,900 - $175,900 per yearWebsite

About the role

Key responsibilities & impact

Responsible for driving the growth of Wellness Pet's Treats business
Translate insights into strategies and lead cross-functional projects
Analyze brand, product, promotional, and category performance identifying trends, risks, and opportunities
Lead cross-functional Innovation and Renovation projects from concept through commercialization and launch
Develop and execute annual brand plans including new product launches, promotional plans, merchandising, and distribution opportunities
Utilize data insights to identify new opportunity areas for the Treats business and drive discussions to test, learn, and grow
Be a key contributor to management and growth objectives of Wellness Pet business

Requirements

What you’ll need

Bachelors degree required; MBA preferred or equivalent experience
3-5 years of CPG Brand Management experience
Proven analytical skills and a strategic mindset
Proficient in Nielsen or IRI
Strong creative eye and experience in packaging and marketing asset creation
Experience and proven ability to lead, influence, and collaborate with cross-functional teams
Track-record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities

Benefits

Comp & perks

best-in-class benefits package
warm and welcoming environment
place where you can learn and grow professionally

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CPG Brand Managementanalytical skillsstrategic mindsetpackagingmarketing asset creation

Soft Skills

leadershipinfluencecollaborationcreativitypositive attitudepragmatic approach

Certifications

Bachelors degreeMBA