Brand Manager

• Build the brand: Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a unified brand story from thought leadership and case studies through to event promotion and web.
• Build and maintain the editorial calendar: Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity ahead of time — giving the stream and shared services a single, forward-looking view of what ships when, and keeping the brand's output consistent and coordinated across the year.
• Bring the platform narrative to life: Develop campaign themes that position UpGuard as a comprehensive platform solution, shifting the customer conversation from “solving a single problem” to “adopting a complete cyber risk ecosystem.”
• Lead brand & platform thought leadership: Partner with the Research, PR, Content and Social team to package and distribute proprietary insights and data-driven narratives that position UpGuard as the definitive authority on cyber risk.
• Own the social proof program: Run UpGuard’s customer story pipeline end-to-end — selection, production, and distribution — working with customers. Directing writers and creative to a consistent, premium standard that reinforces the platform narrative.
• Drive brand event lifecycle promotion: Develop comprehensive promotional playbooks for in-person and virtual events (Summit), focusing on high-impact pre-event promotion to drive registrations and strategic post-event content to maximize the reach and longevity of every session.
• Integrate Shared Services: Act as the stream’s liaison with all shared services (Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels.
• Measure what matters: Own brand and campaign performance reporting — defining KPIs across both brand health (awareness, authority, share of voice) and pipeline, interpreting results, and providing regular, actionable updates to the stream and leadership.

Brand Marketing Manager

• Define and lead the retail media strategy across all priority retail partners.
• Establish retail media best practices, frameworks, and governance through a Center of Excellence model.
• Develop annual and quarterly retail media roadmaps aligned to business, category, and commercial objectives.
• Identify opportunities to improve audience targeting, measurement, attribution, and return on investment.
• Act as the primary liaison between Marketing, Omni-Commerce, Sales, Category, Analytics, Finance, and Retailer teams.
• Align retail media investments with business priorities, category growth opportunities, and retailer objectives.
• Facilitate joint business planning discussions and ensure retail media activation supports broader omnichannel strategies.
• Drive stakeholder alignment on goals, KPIs, audience strategies, and investment decisions.
• Lead agency partners responsible for retail media planning, activation, optimization, and reporting.
• Ensure campaigns are executed on time, on budget, and according to agreed business objectives.
• Challenge and guide agency recommendations using performance insights and market knowledge.
• Drive consistency in activation standards, reporting methodologies, and performance measurement.
• Partner with major retail media networks and platforms to identify strategic opportunities, innovation pilots, and growth initiatives.
• Maintain deep understanding of retailer capabilities, audience solutions, measurement approaches, and emerging products.
• Evaluate and prioritize retailer investments based on business impact and performance.
• Establish KPI frameworks and reporting standards across retail media programs.
• Analyze campaign performance and translate insights into actionable business recommendations.
• Drive continuous optimization of audience strategies, bidding approaches, creative effectiveness, and investment allocation.
• Present performance results and strategic recommendations to senior leadership.
• Identify emerging retail media trends, technologies, and best practices.
• Lead testing and learning agendas across retailers, audience solutions, and measurement capabilities.
• Build organizational knowledge and retail media capabilities through training, documentation, and stakeholder education.

Retail Media Manager – Brand Side

• Build and grow Jerry's organic presence across key channels like Reddit, Quora, YouTube, and TikTok — the places our customers actually congregate
• Develop Jerry's playbook for how to show up in each community: when to post, when to reply, when to stay silent
• Grow Jerry’s subreddits into active, trusted communities
• Build a content and engagement strategy that scales without losing authenticity, leveraging AI where it helps
• Work with Growth and Content teams to ensure consistency across channels
• Measure what matters: sentiment, share of voice, referral traffic, and LLM citation

Brand Reputation, Community Engagement, Social Listening Specialist

• Conduct assessments that measure conformity to established regulatory, industry, and proprietary brand standards for clients
• Observe food prep and cooking standards to ensure food safety, health, and sanitation practices
• Partner with clients to address root causes of assessment discrepancies and develop corrective action plans
• Teach and coach clients how to make their workplace a safer and healthier environment for themselves and THEIR customers
• Conducting Audits and Inspections
• Implementing and Monitoring food safety
• Training and Educating staff
• Investigating food safety incidents
• Ensuring compliance with regulations
• Maintaining documentation and records

Food Safety – Brand Standards Specialist

• Join Connexus Credit Union as Director of Brand Experience and help shape the marketing strategies that drive growth, deepen member relationships, and strengthen our market presence.
• This role is responsible for developing and executing national-scale brand, advertising, and integrated marketing strategies that support member acquisition, loan and deposit growth, and measurable business results.
• You'll lead a high-performing team of creative and marketing professionals while leveraging data, personalization, and ROI-driven decision-making to deliver impactful member experiences.
• Reporting to the SVP of Marketing, you'll play a key role in advancing strategic priorities through innovative campaigns, strong team leadership, and marketing excellence.
• Lead the development and execution of a national-scale brand and advertising strategy, ensuring alignment to Connexus growth goals (loan, deposit, and member acquisition targets).
• Clearly define how brand and campaign work translates to measurable progress against strategic objectives, including revenue, acquisition, and engagement metrics.
• Establish and maintain a disciplined ROI framework for all brand and marketing investments, including media, creative, and campaign performance.
• Partner with executive leadership to evolve Connexus’ Unique Value Proposition (UVP) and bring it to market consistently across all channels.
• Supervise and effectively direct holistic brand activities, including creative and advertising teams responsible for content strategy and copywriting, graphic design and visual identity, multimedia and video production, digital marketing, paid and organic advertising, production and project management.
• Provide leadership and workflow management across brand strategy and execution, editorial direction and storytelling, creative design and campaign development, and campaign/collateral production, scheduling, and distribution.
• Drive the development and execution of integrated marketing strategies across email, social, web, and advertising channels, ensuring a consistent and differentiated brand voice.
• Develop and implement marketing strategies and promotions that support loan, deposit and non-interest income growth across the full acquisition funnel.
• Lead initiatives such as personalization, segmentation, and lifecycle marketing, delivering more relevant, targeted member experiences.
• Translate behavioral, transactional, and engagement data into actionable segmentation strategies that increase member lifetime value.
• Oversee analysis of campaign performance, member behavior, and channel effectiveness.
• Reinforce a test-and-learn culture (A/B testing, optimization cycles) to continuously improve outcomes.
• Hold team accountable to clear performance metrics, including cost per acquisition (CPA), conversion rates, campaign ROI, member growth and product per member.
• Regularly communicate performance insights and outcomes to SVP of Marketing in a clear, data-driven format.
• Establish clear processes, prioritization frameworks, and workflows that improve team efficiency, scalability, and strategic focus.
• Serve as a change agent, helping the team adapt to new marketing technologies, capabilities, and ways of working.
• Allocate budget, agency partnerships, and internal resources to maximize impact, efficiency, and creative output.
• Monitor industry trends, competitive activity, and emerging marketing practices.

Director, Brand Experience

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Brand Manager II

• Develop and execute integrated marketing programs and campaigns aligned with brand strategy, business priorities, and the consumer journey.
• Lead local performance marketing efforts through group and 1:1 coaching that helps franchise owners strengthen execution and grow their businesses.
• Evaluate and communicate the performance of national and local marketing efforts using available KPIs, business outcomes, and insights.

• Partner with the VP of Marketing and cross-functional stakeholders to develop and refine enterprise and business unit positioning
• Develop messaging frameworks, value propositions, and audience narratives aligned to business priorities
• Ensure consistency and alignment across brand messaging and customer-facing communications
• Translate complex business concepts into clear, compelling, audience-centered messaging
• Synthesize existing qualitative and quantitative insights into actionable audience personas and segmentation frameworks
• Translate customer, market, and sales insights into implications for messaging and marketing narratives
• Build persona frameworks to support marketing strategy, messaging, and integrated activation
• Collaborate with external agencies and partners as needed
• Support development of scalable messaging frameworks, campaign processes, and brand standards

Senior Manager, Brand Strategy – Engagement

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Expert in providing ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

Senior Brand Manager

• Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath’s global toy brands.
• Work closely with the R&D team to implement product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication.
• Conduct regular category & competitive research at key retailers to ensure strong brand positioning.
• Maintain critical documents/databases like line plans, price lists, sell sheets & brand presentations with the latest and most accurate information.
• Support the NA Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process.
• Support the Global Sr Brand Manager in authoring & executing consumer marketing plans for the global toy brands.
• Work closely with agency partners to ensure marketing plans are executed on time, on brand, and in full.
• Brief marketing assets including but not limited to: video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials.
• Ensure all ecomm merchandising assets are ready for launch including: product images, infographics, A+ page assets, product copy.
• Provide a weekly POS summary for the marketing team to review sell-through performance.

Senior Games Brand Manager

• Own the Customer Journey: Manage a portfolio of 10 to 14 accounts
• Translate Data into Value: Build compelling stories for client stakeholders
• Drive Revenue Retention: Identify growth opportunities and ensure seamless renewals
• Be the Cross-Functional Bridge: Collaborate daily with Operations, Technical Delivery, and Engineering teams
• Navigate the Storm: Handle high-pressure client escalations with empathy and clarity

Customer Success Manager – Brand Protection

• Execute comprehensive marketing/advertising strategies that align with business objectives, brand positioning, and customer acquisition goals
• Support the development of integrated brand campaigns from concept through execution, ensuring creative excellence and strategic alignment across all touchpoints
• Oversee the creative development process, collaborating with internal creative teams and external agency partners to produce compelling, authentic brand narratives
• Work closely with product marketing, media, content, social media, events/sponsorships, and lifecycle experience teams to ensure integrated brand experiences
• Provide guidance and feedback to help team members grow their skills and advance their careers

Senior Manager, Brand Marketing

• Develop and execute brand strategies to drive revenue, profitability, and long-term growth.
• Lead roadmap planning, performance reviews, competitive analysis, and goal-setting.
• Identify new opportunities for expansion, optimization, and operational improvement.
• Manage 3–4 high-value client accounts across the U.S., Canada, Europe, and South Africa.
• Lead weekly client calls, present insights, and maintain strong retention and satisfaction.
• Serve as the primary point of contact for brand direction and business decisions.
• Work closely with PPC Strategists, SEO Specialists, Designers, and Operations teams.
• Ensure alignment between advertising, creative, inventory, and catalog management.
• Translate data insights into actionable recommendations for all teams involved.
• Review PPC strategy, listing optimization, SEO improvements, and creative direction.
• Monitor ACOS, TACOS, CVR, ranking, reviews, and other brand-level KPIs.
• Prepare clear weekly and monthly performance updates for internal and external stakeholders.
• Use analytics to guide decision-making and forecast revenue trajectories.
• Maintain accountability for achieving and exceeding brand goals.

• Serve as the product expert resource on Own Brand initiatives for all Plumbing and Mechanical Pipe, Valves, Fittings, etc.
• Focus on training, product communication, onboarding, sales mentoring, and product resource support
• Conduct thorough and insightful product sales performance analytics, identifying trends and opportunities to optimize sales growth and revenue generation
• Lead efforts to increase market share and ensure strict adherence to compliance activities within the Customer Groups
• Provide expert guidance and direct support for pricing needs, including analysis of market prices and core contracts
• Oversee customer service operations, handling warranty issues and customer complaints with a focus on delivering exceptional service
• Identify training requirements for the brand team and coordinate all training initiatives with corporate trainers
• Take charge of implementing successful new product and program launches
• Directly support and enforce display requirements and the strategic placement of Our Brand Products
• Deliver valuable execution feedback, field intelligence, and insights on new product opportunities to the National Sales Manager and executive leadership team
• Develop district marketing plan aligned to execute customer events using Our Brand Co-Op funding

Own Brand Specialist – Residential Trade and Commercial

• Own all client communication - every email, every Slack thread, every meeting. You are the face of GIGABRANDS for your accounts. This is non-negotiable.
• Manage 10-15 Amazon brands with a relentless focus on growth, retention, and proactive communication.
• Proactively develop and communicate account strategy — don't wait for clients to ask. Anticipate their needs and bring recommendations before they request them.
• Review all reports, decks, and deliverables from your PPC Specialist and Account Manager before they reach the client. Nothing goes out unreviewed.
• Track and report on sales targets and growth KPIs every week. Flag fiscal concerns — budget overruns, underperformance, missed targets — immediately. Don't surface problems at the quarterly review.
• Maintain 30/60/90 day goals for each account and drive progress with clarity and urgency.
• Proactively share wins with clients. Don't wait for the biweekly meeting to celebrate a sales spike or a catalog improvement.
• Build relationships beyond performance metrics — know your clients' business goals, team dynamics, and stressors. The Brand Manager is the first and last line of defense against churn.
• If a client goes silent, follow up. Call and text if needed. Silence on our side creates churn.
• Lead your Pod — Account Manager, PPC Specialist, and Graphic Designer — with clarity and accountability.
• Delegate tasks in ClickUp with start date, end date, time estimate, and priority level clearly defined for every task.
• Triage all incoming requests before routing to the team — protect your Pod's focus time.
• Conduct biweekly Pod-level check-ins to align on account health, priorities, and capacity.
• Handle capacity planning for your entire Pod, not just your own workload.
• Mentor and support Junior Brand Managers and Account Managers as the team grows.
• Model core values in every interaction — you set the tone for your Pod.
• Maintain immaculate ClickUp boards at all times — every task logged, every deadline tracked, every board actively followed up on.
• Log every task — internal meetings, external meetings, recurring audits, ad hoc requests with start date, due date, time estimate, and priority level.
• After every client meeting, convert all notes and action items into ClickUp tasks before EOD. No action item left undocumented.
• After daily Slack and email reviews, add any new ad hoc tasks to ClickUp with time estimates by EOD.
• Schedule all recurring tasks (internal meetings, external meetings, regular audits) in ClickUp at the start of each week.
• Centralize all client data, strategy notes, and decisions in agreed tools , ClickUp, Notion, and the Central Brain.
• Use the Eisenhower Matrix to distinguish urgent vs. important tasks and delegate accordingly.
• Ensure all meeting recordings are captured via tl;dv, with notes processed through Google Gemini.
• Implement at least one process automation or workflow improvement per week, find the 1% every time.
• Analyze new strategies, document results, and share learnings with your Pod.
• Prepare for every meeting: review the deck, confirm all previous action items are addressed in the update, and brief your AM and PPC Specialist on strategy and logic before the call.
• Run post-meeting follow-up: create all ClickUp tasks before EOD, assign to correct Pod members with dates and time estimates, send a client follow-up summary where appropriate, and update the 30/60/90 day goal tracker.
• Participate in "husks" - GIGABRANDS' internal team-building and peer development sessions where you collaborate with peers and learn from senior leaders.
• Attend and actively contribute to weekly upskilling classes; Senior Brand Managers take on a mentoring role to support the broader team.
• Read and apply frameworks from Extreme Ownership by Jocko Willink and Own Your Day, Own Your Life by Aubrey Marcus — these are part of how we operate, not optional reading.
• Embrace expanded responsibilities as the company scales. This role grows with the business.

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
• Advise on content pillars, themes, and positioning for a distinctive social brand.
• Recommend Reels and short-form video strategies, including content cadence and formats.
• Build and manage community engagement initiatives and creator/fan partnerships.
• Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
• Define target audiences and advise on segmentation and growth opportunities.
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

Brand Strategist

• Lead brand building efforts with emphasis on the U.S. Hispanic segment
• Shape and execute long term brand strategy
• Develop marketing campaigns for PNC’s growth agenda
• Manage a bilingual team and agency relationships
• Track brand KPIs and performance stories for executives

Senior Manager, Multicultural Brand Marketing – Bilingual (English / Spanish)

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Brand Manager jobs in Texas

See all jobs on JobTailor

Brand Marketing Manager

Retail Media Manager – Brand Side

Brand Reputation, Community Engagement, Social Listening Specialist

Food Safety – Brand Standards Specialist

Director, Brand Experience

Brand Manager II

Brand Marketing Manager

Senior Manager, Brand Strategy – Engagement

Senior Brand Manager

Senior Games Brand Manager

Customer Success Manager – Brand Protection

Senior Manager, Brand Marketing

Brand Manager

Own Brand Specialist – Residential Trade and Commercial

Brand Manager

Brand Strategist

Senior Manager, Multicultural Brand Marketing – Bilingual (English / Spanish)

Manager, Brand Strategy