Brand Manager

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
• Advise on content pillars, themes, and positioning for a distinctive social brand.
• Recommend Reels and short-form video strategies, including content cadence and formats.
• Build and manage community engagement initiatives and creator/fan partnerships.
• Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
• Define target audiences and advise on segmentation and growth opportunities.
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

Brand Strategist

• Lead brand building efforts with emphasis on the U.S. Hispanic segment
• Shape and execute long term brand strategy
• Develop marketing campaigns for PNC’s growth agenda
• Manage a bilingual team and agency relationships
• Track brand KPIs and performance stories for executives

Senior Manager, Multicultural Brand Marketing – Bilingual (English / Spanish)

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Manager, Brand Strategy

• Executes and supports brand strategy, development, and implementation to ensure consistent messaging and enhance brand equity both internally and externally.
• Drive marketing efficiency by reducing rework, minimizing misalignment, and preventing off-strategy execution, while enabling faster decision-making through clear guidance on what is fixed versus flexible.
• Ensure all customer-facing materials align with established brand strategies.
• Provide brand consultation to BU leaders and their teams based on established brand strategies, standards and guidelines.
• Effectively manage stakeholder interests across multi-functional integrated teams; in an effort to drive brand building while also driving short-term and long-term business objectives
• Identify new branding needs/opportunities within the business organizations and closely partner with Brand Design and Brand Strategy teams in order to provide solutions
• Lead the discovery, testing, and adoption of AI-enabled workflows that improve brand management effectiveness—while protecting brand standards, customer trust, and legal/compliance standards.
• Partner with other leads across Marketing, Technology, CDO, and Legal teams to identify high-value use cases.

Lead Brand Marketing

• Utilize AI generated prospect lists or prospecting tools to identify and prospect property managers, HOAs, and commercial clients
• Execute outbound campaigns (calls, email, LinkedIn)
• Qualify leads and schedule sales meetings
• Receive approvals from Franchisees for booking business
• Maintain accurate CRM records and activity tracking
• Collaborate with leadership to refine outreach strategies

Brand Development Representative

• Own content and optimization strategy
• Prepare and analyze sales and digital shelf data
• Work with retail media partners
• Create and present business reviews

• Serve as the day-to-day brand steward, ensuring our brand shows up consistently and distinctively across every consumer touchpoint
• Lead go-to-market planning and execution for product launches, including positioning, full-funnel messaging, and 360 integrated marketing plans
• Develop and execute 360 GTM and brand plans in partnership with cross-functional teams across creative, channel, social, events, and partnerships
• Translate consumer insights into a clear understanding of who our consumer is, and turn that understanding into marketing activations that drive awareness, trial, and loyalty
• Partner closely with DTC, Amazon, and retail channel leads to bring brand and product stories to life in a way that’s tailored to each channel while staying true to the brand
• Collaborate with social, events, and partnerships teams to extend the brand into culturally relevant moments and experiences
• Support the development and execution of product partnerships that drive brand affinity, acquisition, and retention
• Communicate brand and launch performance, learnings, and priorities to channel leads and other cross-functional partners
• Use consumer insights, data, and performance metrics to inform decision-making and continuously sharpen our approach

• Develop and execute data-driven brand growth strategies that accelerate GMV, traffic, conversion, and profitability across major ecommerce channels.
• Lead and mentor a high-performing pod of Brand Strategy Managers through coaching, accountability, and continuous development.
• Build strategic partnerships with brands to secure incremental marketing funding and maximize return on investment.
• Drive cross-functional alignment with Merchandising, Creative, Content, and Channel teams to unlock new growth opportunities and improve execution speed.
• Identify and implement process improvements, reporting efficiencies, and incrementality opportunities that scale performance across the business.

Director, Brand Strategy

• Develop and own high-impact brand marketing strategies for key and high-growth accounts, driving clear ROI and measurable business outcomes.
• Lead end-to-end brand and SKU-level strategy, identifying priority opportunities and making smart, data-driven investment decisions.
• Act as a trusted eCommerce expert, influencing traffic, conversion, and channel strategy by leveraging Search Query Reports (SQRs) and other data signals to optimize paid and organic growth, while partnering cross-functionally to unlock performance.
• Build strong internal and external relationships, collaborating with channel leaders and merchants to capitalize on new program and exclusivity opportunities.
• Elevate team performance by mentoring peers and driving process and reporting improvements that scale impact across the organization.

Senior Brand Strategy Manager

• Assist in auditing our digital presence (website, social, decks) to ensure 100% alignment with our new brand guidelines.
• Draft copy for social media channels (LinkedIn, Twitter) and assist in producing our brand content.
• Conduct competitive brand analysis to identify how other SaaS leaders are positioning themselves and where we can win.
• Assist in the planning and creative execution of virtual webinars and flagship industry events.
• Help automate manually driven processes to increase efficiency by leveraging AI tools and technology integration.

Brand Marketing Intern

• Plan and oversee our employer brand presence on social media including Facebook, LinkedIn, Instagram, Indeed and Glassdoor
• Launch our Employer Brand strategy and assist with developing priorities along with persuasive content (including written copy and creating videos) for internal and external media and communications
• Partner with external vendors to drive brand activation and recruitment marketing strategies across our owned, earned, and paid media (e.g., careers site, review sites, programmatic advertising, SEO and more)
• Launch targeted outreach campaigns and initiatives to engage with a broad and diverse candidate pool to produce awareness while drawing high-quality candidates to Jabil
• Develop and analyze metrics for employment branding programs, social media, and other talent attraction efforts tied to key hiring/growth objectives
• Support recruitment outreach through specialized campaigns and driving engagement through designated partner organizations
• Manage and optimize large-scale multi-channel marketing and sourcing campaigns
• Manage recruiting materials needed for hiring events and campaigns
• Monitor social media activity on employment related websites about the company
• Manage and maintain career site and content
• Empower brand ambassadors across the organization, including helping manage our employee advocacy program, creating and delivering training, toolkits, and hosting workshops, and supporting training and adoption for technology platforms

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