Senior Manager, Brand Marketing

TIAA

Senior Manager, Brand Marketing at TIAA managing brand advertising initiatives and integrated campaigns. Collaborating with teams for strategic execution and brand growth.

Posted 6/21/2026full-timeDallas • New York, North Carolina, Texas • 🇺🇸 United StatesSenior💰 $87,200 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Execute comprehensive marketing/advertising strategies that align with business objectives, brand positioning, and customer acquisition goals
Support the development of integrated brand campaigns from concept through execution, ensuring creative excellence and strategic alignment across all touchpoints
Oversee the creative development process, collaborating with internal creative teams and external agency partners to produce compelling, authentic brand narratives
Work closely with product marketing, media, content, social media, events/sponsorships, and lifecycle experience teams to ensure integrated brand experiences
Provide guidance and feedback to help team members grow their skills and advance their careers

Requirements

What you’ll need

3+ years of progressive experience in brand advertising
Track record of developing and executing successful integrated brand campaigns that drive measurable business results
Understanding of brand strategy, creative development, media planning, and campaign measurement
Strong analytical skills with ability to translate data into actionable insights and strategic recommendations
Project management skills with ability to manage multiple priorities and meet deadlines in a fast-paced environment
Knowledge of financial services industry regulations and compliance requirements

Benefits

Comp & perks

Comprehensive Total Rewards package
Competitive health, wellness, and work life offerings
Superior retirement program

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

brand advertisingintegrated brand campaignsmedia planningcampaign measurementdata analysis

Soft Skills

collaborationcreative developmentguidancefeedbackproject managementanalytical skillsstrategic recommendationstime management