Retail Media Manager – Brand Side

Retail Media Manager at HP responsible for leading retail media strategy and governance across key retail partners. Driving integrated retail media planning and measurement to accelerate business growth.

Posted 7/15/2026full-timeVancouver • Texas, Washington • 🇺🇸 United StatesSeniorLead💰 $105,050 - $161,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Retail Media Strategy, including planning, activation, and measurement across major retail media networks. Proven ability to lead cross-functional teams and manage stakeholder relationships to drive business objectives and optimize media investments.

Highest-signal resume keywords

Retail Media StrategyMedia Program ManagementStakeholder AlignmentAnalytical SkillsCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retail Media PlanningAudience TargetingPerformance MeasurementAttribution AnalysisCampaign OptimizationKPI FrameworksBudget ManagementDigital Media StrategyOmnichannel MarketingShopper Marketing

Soft Skills

Strategic ThinkingProblem-SolvingInfluencing SkillsExecutive Presentation SkillsCollaboration

Tools & Technologies

Amazon AdvertisingWalmart ConnectTarget RoundelKroger Precision MarketingInstacartBest Buy Ads

Industry Keywords

Retail MediaECommerce MediaDigital MediaOmnichannel StrategiesPerformance Management

About the role

Key responsibilities & impact

Define and lead the retail media strategy across all priority retail partners.
Establish retail media best practices, frameworks, and governance through a Center of Excellence model.
Develop annual and quarterly retail media roadmaps aligned to business, category, and commercial objectives.
Identify opportunities to improve audience targeting, measurement, attribution, and return on investment.
Act as the primary liaison between Marketing, Omni-Commerce, Sales, Category, Analytics, Finance, and Retailer teams.
Align retail media investments with business priorities, category growth opportunities, and retailer objectives.
Facilitate joint business planning discussions and ensure retail media activation supports broader omnichannel strategies.
Drive stakeholder alignment on goals, KPIs, audience strategies, and investment decisions.
Lead agency partners responsible for retail media planning, activation, optimization, and reporting.
Ensure campaigns are executed on time, on budget, and according to agreed business objectives.
Challenge and guide agency recommendations using performance insights and market knowledge.
Drive consistency in activation standards, reporting methodologies, and performance measurement.
Partner with major retail media networks and platforms to identify strategic opportunities, innovation pilots, and growth initiatives.
Maintain deep understanding of retailer capabilities, audience solutions, measurement approaches, and emerging products.
Evaluate and prioritize retailer investments based on business impact and performance.
Establish KPI frameworks and reporting standards across retail media programs.
Analyze campaign performance and translate insights into actionable business recommendations.
Drive continuous optimization of audience strategies, bidding approaches, creative effectiveness, and investment allocation.
Present performance results and strategic recommendations to senior leadership.
Identify emerging retail media trends, technologies, and best practices.
Lead testing and learning agendas across retailers, audience solutions, and measurement capabilities.
Build organizational knowledge and retail media capabilities through training, documentation, and stakeholder education.

Requirements

What you’ll need

8+ years of experience in Retail Media, eCommerce Media, Digital Media, Shopper Marketing, Omnichannel Marketing, or related fields.
Proven experience managing media programs across major retail media networks (e.g., Amazon, Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, Best Buy Ads, or similar).
Strong understanding of retail media planning, activation, measurement, attribution, and audience strategies.
Experience leading external media agencies and performance management processes.
Demonstrated success working across Marketing, Sales, Omnichannel, Commerce, and Analytics organizations.
Strong analytical, strategic thinking, and problem-solving skills.
Excellent communication and executive presentation skills.
Experience managing multiple stakeholders and influencing without direct authority.

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave