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Brand Marketing Manager
Neighborly®Brand Marketing Manager developing local marketing strategies and coaching franchise owners at Neighborly. Overseeing integrated marketing programs aligned with business priorities and brand identity.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing programs aligned with brand strategy and business priorities. Proficient in evaluating marketing performance using KPIs and insights to drive franchise growth.
Highest-signal resume keywords
Integrated Marketing ProgramsPerformance MarketingKPI EvaluationMicrosoft Office SuiteBachelor's Degree in Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing ExperienceKPI AnalysisCampaign DevelopmentBrand StrategyConsumer Journey Mapping
Soft Skills
CoachingCommunicationLeadership
Tools & Technologies
Microsoft WordMicrosoft ExcelMicrosoft OutlookPowerPointBrandfolderBusiness IntelligenceMonday.comAI ToolsAnalytics Tools
About the role
Key responsibilities & impact- Develop and execute integrated marketing programs and campaigns aligned with brand strategy, business priorities, and the consumer journey.
- Lead local performance marketing efforts through group and 1:1 coaching that helps franchise owners strengthen execution and grow their businesses.
- Evaluate and communicate the performance of national and local marketing efforts using available KPIs, business outcomes, and insights.
Requirements
What you’ll need- Minimum of 5-7 years of professional Marketing experience
- Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools.
- Knowledge of Brandfolder, Business Intelligence, Monday.com is a plus.
- Bachelor's degree in a Marketing or equivalent
Benefits
Comp & perks- Paid time off
- Paid holidays
- Recess breaks
- wellness programs
- Equity and annual bonus opportunities