Wpromote

Performance Marketing

• Leading TikTok Shop growth strategy, including traffic-driving media, affiliate strategy, promotional planning, and conversion optimization within the Shop ecosystem.
• Formulating full-funnel paid social and TikTok Shop strategy that ties media and commerce decisions to client business objectives (revenue growth, MER/ROAS, CPA, AOV, LTV, new customer acquisition).
• Driving influencer/affiliate recruitment strategy in partnership with Influencer and Creator teams; activating and optimizing affiliate performance within TikTok Shop.
• Translating creative insights into testable commerce hypotheses and partnering with Creative leads to iterate on TikTok-native, shop-enabled creative formats (LIVE, Spark Ads, UGC, creator-led assets).
• Informing teams on TikTok Shop best practices, promotional cadence planning, and operational requirements to unlock scale.
• Influencing day-to-day campaign optimizations across Meta, TikTok, Snap, Reddit, Pinterest, X, NextDoor and other relevant platforms — with advanced ownership of TikTok Shop and Seller Center workflows.
• Participating in cross-functional pod workflows (Creative, Influencer, Data Strategy, Paid Search, Programmatic) to align TikTok Shop into holistic digital KPIs.
• Maintaining strong platform relationships with TikTok reps, advocating for beta access, LIVE shopping opportunities, and alpha commerce products.
• Applying strict QA, tagging, and tracking discipline to ensure delivery accuracy and commerce measurement integrity.
• Partnering with Data Strategy to evaluate incrementality, blended MER, and cross-channel halo impact of TikTok Shop programs.

Senior Manager, Paid Social – TikTok Shop

• Executing programmatic strategies, aligning with campaign objectives and KPIs.
• Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting.
• Staying up-to-date with the latest programmatic trends, technologies, and best practices.
• Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers.
• Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI.
• Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts.
• Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors.
• Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance.
• Contributing to the development of strategic recommendations and performance reports.
• Managing campaign budgets effectively, ensuring optimal allocation of resources.
• Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization.
• Troubleshooting and resolving programmatic issues.

Senior Programmatic Campaign Manager

• Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
• Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
• Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc.
• Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
• Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
• Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
• Creating and implementing campaign A/B test experiments to identify optimal campaign settings
• Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
• Analyzing paid search campaign results and adjust strategy and budgets accordingly.
• Communicating with clients regularly to discuss goals and deliver results.
• Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.

Paid Search Manager

SEO Marketing

• Working on multiple client websites and digital ecosystems by implementing changes across technical SEO, content, and AI search optimization in order to comply with evolving search engine and AI platform best practices.
• Optimizing for visibility across both traditional search engines (Google, Bing) and AI-driven discovery platforms (e.g., generative engines, assistants, and answer engines).
• Expected to retain existing business, while pursuing profitable growth opportunities in assigned client accounts.
• Communicating via phone/email with clients on a regular basis.
• Strategizing with team members to develop integrated SEO and AI Search solutions that drive discoverability, authority, and performance.
• Keeping up with the SEO and AI search landscape through industry research, algorithm updates, LLM developments, and competitive analysis.
• Creating reports and dashboards to gauge performance across rankings, traffic, and AI-driven visibility, and to demonstrate business impact.
• Presenting your findings and strategic recommendations to clients in order to influence their content, technical, and AI search strategies.
• Leading the sales process while calling upon others to assist in solution development and proposal delivery.
• Working with a client’s development, content, and product teams to implement changes to their website and digital presence, including structured data, content systems, and AI-readable formats.

SEO Manager

• Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership.
• Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.
• Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.
• Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
• Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot.
• Assisting with B2B new business efforts, including research, POV development, and pitch support.
• Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications.
• Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.

Senior Manager, Paid Social B2B

Director

• Managing the client relationship and act as the lead point of contact for all client requests
• Seeking opportunities to advance the client relationship and identify new business opportunities
• Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
• Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
• Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
• Leading weekly client status calls, quarterly business reviews, and other client meetings
• Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
• Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth
• Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
• Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact
• Serving as quality control for all deliverables
• Develop and motivate account team members. Potential to manage 1-2 people directly.

Director, Client Strategy – B2B, ABM Focus

Ecommerce

• Wpromote is looking for its next Head of Email and Lifecycle Marketing to lead and grow our talented team and to build solutions that will exceed the arising needs of ambitious clients.
• Email marketing has evolved to encompass client lifecycle marketing, marketing automation development, CRM strategy, messaging across platforms, loyalty and referral program management, and CDP consultation, and you would be tasked with keeping Wpromote’s offering on the forefront of that evolution.
• If you have a proven background on the list above, can build and execute against long-term plans, have experience managing and growing a team, and can inspire passion and confidence in employees and clients alike, you could be a match for this role!