Wpromote

Recruitment

• Focus on identifying, engaging, and nurturing top-tier talent across digital marketing
• Partner closely with recruiters and hiring managers to translate business needs into targeted sourcing strategies
• Uncover both active and passive candidates in highly competitive markets
• Build pipelines that fuel long-term growth

Recruiting Sourcer

Growth Marketing

• Own pitch and RFP strategy across Wpromote's new business pursuits, ensuring differentiated positioning, compelling narratives, and tight alignment to client business objectives
• Partner with Growth and Sales leaders to architect winning pursuit strategies, shape solution direction, and guide executive-level storytelling from kickoff through close
• Direct cross-functional pitch and RFP teams across executive stakeholders, media, creative, analytics, and channel experts, aligning every contributor around one cohesive recommendation
• Develop integrated full-funnel strategies that connect brand, performance, media, creative, and measurement into unified client solutions, leveraging the latest platforms, technologies, and consumer engagement trends
• Bring deep fluency across the evolving media landscape, including emerging digital channels, commerce and retail media, social, CTV, AI-driven marketing, and audience-first planning
• Make creative and messaging central to media strategy, not an afterthought, ensuring ideas are audience-centric, culturally relevant, and performance-oriented
• Translate complex business challenges into actionable marketing strategies that connect media investments to measurable business outcomes
• Partner with Client Strategy, Audience Strategy, and channel experts to ground every pitch and RFP response in Wpromote's methodologies, strategic POVs, capabilities, case studies, and proof points
• Stay ahead of industry shifts, emerging platforms, and evolving consumer behaviors, bringing fresh thinking into every pursuit
• Contribute to the evolution of Wpromote's go-to-market strategy, pitch and RFP methodologies, and storytelling frameworks
• Represent Wpromote's point of view on modern marketing, media innovation, and growth strategy, internally and in market

Senior Director, Growth Strategy – Agency Sales

Director

• Developing cohesive, multi-channel media plans and go-to-market strategies.
• Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH).
• Serving as the lead point of contact for client leadership.
• Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions.
• Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business.
• Understanding client SOWs and be able to make internal recommendations for how to best service the account.
• Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression.
• Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives.
• Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology.

Senior Director, Client Strategy – Senior Media Director

• The Senior Director of Data Strategy oversees and guides our Data Strategy team, architecting the data capture, measurement, and analytics needs for Wpromote’s enterprise clients.
• The Data Strategy team acts as the central resource & lead for Digital Strategy & Analytics engagements with clients.
• Partner with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients.
• Lead client engagements and strategy: Define challenges, build solutions, and guide clients toward better measurement while remaining hands-on in the delivery of client-facing solutions.
• Manage team operations: Project planning, resourcing, budget, and ensuring high client satisfaction.
• Evangelize measurement methods and solutions: Educate clients on technology, privacy, and data capture.
• Develop novel solutions: Collaborate with other teams to create cutting-edge measurement tools.
• Continue to enhance the Data Strategy and Analytics team’s menu of services.
• Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions.
• Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks.

Senior Director, Data Strategy

Manager

• Accountable for managing a book of retail media business across Amazon, Walmart, Target and other retailers
• Designing, implementing and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals
• Monitoring daily trends, opportunities, and spend across multiple brands
• Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities and developing action plans to improve results
• Working in a dynamic, time-intensive environment where competing priorities are commonplace
• Closely monitoring competitors and category trends
• Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process
• Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces
• Tasked with some special projects as needed to help the growth of the department

Senior Retail Media Manager

Performance Marketing

• Provide strategic ownership of full-funnel paid social advertising campaigns
• Inform the evolution of future standards through experimentation and proven learnings
• Lead client-facing communications with an emphasis on storytelling
• Contribute to agency thought leadership and coach team members
• Design and operationalize measurement frameworks

Senior Paid Social Manager

• Formulate full-funnel paid social strategies that tie media decisions to client business objectives (e.g., revenue growth, CPA, LTV, lead generation, brand awareness).
• Own day-to-day campaign setup, activation, and optimization across platforms including Meta, TikTok, Snap, Reddit, Pinterest, X, Nextdoor, and other relevant channels.
• Lead client communications for assigned accounts (with Director support), including weekly reporting, optimization rationale, and recommended next steps.
• Translate creative insights into testable hypotheses and partner closely with Creative leads (in-house teams, Wpromote creative retainers, or third-party agencies) to iterate on social-first creative assets and sequencing.
• Design and run experiments and A/B tests, capture learnings, and scale winning tactics; track experiment velocity and ensure insights are documented.
• Apply strict QA, tagging, and tracking discipline to ensure accurate delivery and measurement integrity.
• Build and maintain measurement-accurate setups, including platform pixel tagging, server-to-server integrations (CAPI/SDK where applicable), and first-party signal capture; leverage tools such as Events Manager and Pixel Helper to identify and escalate gaps to senior measurement partners.
• Participate in cross-functional pod workflows (Creative, Data Strategy, Paid Search, Programmatic) and execute against shared KPIs.

Paid Social Manager

Accounts Receivable

• Collaborating with service departments to conduct high volume monthly billing
• Applying customer payments
• Managing and performing collections to maintain AR aging targets
• Preparing weekly check deposits
• Sending out AR reports
• Charging credit cards and doing reconciliations
• Maintaining relationship with clients regarding payments, invoicing disputes, and chargebacks
• Measuring and documenting project percentage of completion for revenue recognition
• Helping with monthly closing
• Working closely with Revenue Accountant with the support of the Finance team
• Assisting with annual audit
• Working with external accountants
• Supporting process/reporting development, improvement and implementation

Accounts Receivable Specialist

Art Director

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
• Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
• Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
• Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
• Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
• Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
• Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
• Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
• Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
• Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
• Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

Performance Creative Manager

SEO Marketing

• Leading Enterprise Client Strategy & Growth
• Acting as the executive strategic lead on key accounts, accountable for client success
• Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, and Digital Experience, while providing strategic direction to channel managers
• Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes
• Leading local strategy initiatives, including local discoverability, GBP optimization strategy, and localized content frameworks
• Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences
• Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
• Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation
• Leading cross-functional planning across key content activations
• Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
• Identifying and capturing new organic growth opportunities across search and local search ecosystems
• Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

Director, Earned and Owned Strategy – SEO and Content

• Serving as a senior strategic partner and embedded extension of the client’s marketing organization, leading paid search strategy, performance management, and executive-level business planning across a $100M+ multi-product media investment
• Operating as both a strategist and hands-on practitioner by driving campaign architecture, optimization, execution oversight, and innovation initiatives to ensure operational excellence and measurable business impact
• Managing highly complex enterprise account structures across SA360, Google Ads, Microsoft Ads, and other relevant paid search platforms
• Balancing multiple stakeholder groups, competing business priorities, and evolving growth objectives within a sophisticated enterprise ecosystem
• Driving strategic planning, forecasting, budgeting, testing roadmaps, and performance optimization initiatives aligned to client growth goals and broader business objectives
• Translating complex performance trends and business insights into clear, executive-level recommendations and action plans for senior client stakeholders
• Partnering closely with Client Strategy, Analytics, Strategy, Creative, and channel leadership teams to ensure integrated marketing alignment and operational excellence
• Identifying opportunities for innovation, growth, process improvement, and operational scalability across the engagement
• Leading, developing, mentoring, and supporting a team of four Paid Search Specialists through coaching, career development, quality assurance, prioritization, and performance management
• Providing strong oversight of campaign execution, QA processes, account health, and delivery standards to ensure flawless execution across the business
• Driving innovation and thought leadership across enterprise paid search strategy, automation, audience targeting, measurement, and optimization initiatives
• Managing and escalating critical client or account issues appropriately while maintaining strong trust and partnership with senior stakeholders
• Staying at the forefront of emerging trends, platform changes, AI-driven search developments, and evolving enterprise paid media strategies

Paid Search Director, B2B

• Reviewing and approving AR invoices, credit memos, and payments across a broad range of clients and engagement types, including retainers, project-based work, percent-of-media-spend fees, and passthrough prebills and postbills.
• Reconciling client passthrough spend across multiple channels.
• Coordinating and managing day-to-day AR month-end close activities, including creating, reviewing, and approving journal entries and balance sheet reconciliations.
• Ensuring proper internal controls are in place and followed to maintain accuracy in financial reporting.
• Providing AR management and oversight, including the creation of new clients and preparation of aging reports.
• Partnering closely with Accounts Payable to reconcile payment batches and ensure vendor spend is properly billed and paid.
• Leading and mentoring a team of three direct reports, fostering professional development and promoting a collaborative, positive culture.
• Supporting AR collections with a focus on accelerating cash collection and managing bad debt.
• Operating as a trusted business partner and delivering exceptional service across the organization.
• Maintaining a strong understanding of new and emerging accounting standards and assessing their impact on the organization.
• Leading or participating in ad hoc projects, including process improvements (billing and Google Sheet enhancements), NetSuite AR control accuracy, client and management requests, audit support, and more.
• Developing and improving departmental policies and procedures to drive efficiency, including leveraging AI tools, ChatGPT, and other software solutions.

Accounts Receivable Manager

IT Support

• Leading the administration and architecture of Google Workspace, MDM (Iru), and identity platforms (Rippling, Google Workspace), ensuring the systems that power the company run securely, efficiently, and at scale
• Taking strategic direction from the Director of IT and own technical projects end-to-end. Define the path forward, drive execution, surface blockers proactively, and communicate progress clearly
• Serving as the senior point of escalation for Tier 2 and Tier 3 issues, partnering with the Senior IT Specialist to resolve technical challenges that fall outside their current scope
• Applying AI tools and automation to deliver measurable improvements in team efficiency, cost savings, and process optimization
• Delivering hands-on, in-office support and serving as a senior IT presence at the El Segundo headquarters, ensuring continuity of coverage and a high-quality experience for in-office employees and guests
• Contributing to day-to-day ticket queue coverage alongside the team, analyzing trends and root causes to proactively eliminate recurring issues. Model a standard of responsiveness, quality, and professionalism that reflects IT's commitment to service excellence
• Supporting Rippling IAM provisioning rules, app integrations, and access governance, ensuring secure and efficient onboarding and offboarding across the company
• Developing and maintaining technical documentation, runbooks, and internal knowledge resources that empower the team and create operational resilience.

Senior IT Engineer

Administrative Assistant

• Providing proactive calendar management and administrative support for four executives, aligning schedules and priorities to support business needs
• Partnering with Executive Assistants and the Executive Business Partner to coordinate timelines, schedules, and key deliverables across the executive and senior leadership team
• Managing domestic and international travel logistics, including itineraries, accommodations, transportation, and executive event coordination
• Overseeing expense reporting, reimbursements, and purchase order processing
• Coordinating meetings and events, including board meetings, leadership onsites/offsites, client visits, and company events.
• Serving as a liaison between executives, employees, clients, and stakeholders, helping manage communications, priorities, and follow-through
• Partnering with Talent Acquisition by scheduling candidate interviews with executives as needed
• Leading and supporting special projects, executive logistics, and operational initiatives that add value to the organization.
• Attending meetings as needed to capture notes, track action items, and support follow-up execution.
• Maintaining document repositories and support organization of executive materials and presentation
• Overseeing office services and ensuring day-to-day operations, processes, and procedures run efficiently and seamlessly across Wpromote’s LA headquarters
• Opening the office and ensuring the space is set up, functional, and welcoming for employees, clients, vendors, and visitors
• Partnering with building management to submit work orders, activate keycard access, and provide parking access as needed
• Ordering, receiving, and unpacking deliveries for the office, including office supplies, food, and beverages, while maintaining appropriate inventory levels
• Ordering and setting up breakfast or lunch for in-person client and team meetings, and providing hands-on support for office and event logistics
• Planning engaging office events and team-building activities, including regular in-office programming and ERG-themed events, in partnership with internal stakeholders
• Maintaining the aesthetic integrity of the office, conference rooms, kitchen, and shared spaces, and helping drive employee foot traffic and engagement in the LA office
• Managing conference room calendars and office or desk booking for visitors, and assisting with other office operations projects as needed in support of Wpromote’s hybrid, remote-first environment
• Providing support on in-office days Monday through Wednesday during the fixed onsite schedule, while remaining flexible for earlier meeting setup and occasional after-hours events as business needs require
• Multitasking across Executive Assistant and Office Management responsibilities during in-office days to ensure both executive support and office operations are handled effectively

Executive Assistant – Office Manager

• Own end-to-end measurement of marketing’s impact on pipeline and revenue.
• Define and maintain the tracking strategy across web, media, marketing automation, and CRM systems.
• Lead implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy.
• Partner with channel, web, marketing ops, sales ops, and data teams to make sure campaign data is captured correctly and flows cleanly into downstream systems.
• Ensure leads, responses, and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM.
• Validate that campaigns are set up correctly so source, medium, campaign, content, and other key dimensions persist through the full funnel.
• Work with sales and ops teams to ensure marketing-sourced activity is routed to the right sellers and connected to the right pipeline and revenue outcomes.
• Build QA processes that catch breaks in tracking, ingestion, syncing, routing, and attribution before they affect reporting.
• Investigate discrepancies in attribution, conversion tracking, lead counts, pipeline, and revenue, and resolve them at the source.
• Translate business questions into tracking requirements, naming conventions, field mappings, and measurement plans.
• Partner with analytics and engineering teams on data models, source integration, identity resolution, and reporting logic.
• Create clear documentation for tracking requirements, campaign setup standards, field definitions, and operational workflows.
• Help leadership understand what is measurable, what is not, and where data quality risks exist.