Wpromote

Planner

• Lead strategy and execution across sophisticated enterprise accounts in Wpromote's B2B practice
• Serve as a strategic partner to clients through thoughtful planning, hands-on optimization, and cross-functional collaboration
• Oversee enterprise search initiatives across multiple campaigns, products, and audiences
• Partner with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes
• Plan direct partner media for always-on, seasonal, and ad hoc campaigns
• RFP and evaluate partners against campaign goals, build and evaluate plans against KPIs, and present partnership recommendations
• Manage day-to-day vendor and publisher relationships, including plan feedback, creative and specification requirements, tagging, and reporting
• Communicate program updates, performance, and recommendations to clients
• Lead partner measurement improvements and collaborate with Data Intelligence on reporting and automation
• Contribute to performance reporting, insights, and cross-program learnings
• Work with Coordinators and Ad Ops on trafficking and track partnership changes, budgets, and IOs
• Coordinate creative between media partners and client teams, including launch QA and creative swaps
• Bring clients new partners, formats, testing opportunities, incentives, added value, and credits
• Stay current on the B2B publisher and partner landscape

Digital Media Planner, B2B

Operations

• Traffic programmatic and direct I/O creatives in Campaign Manager 360, including standard, HTML5, and third-party served creatives
• Build, implement, and QA impression trackers, click trackers, and daisy-chained tags across CM360, DSPs, and publisher partners
• Pass macros and custom variables through tag chains for downstream data needs
• Implement and QA site-side tracking across Google Tag Manager, GA4, and platform pixels
• Use data layer variables for triggers and troubleshoot tracking failures
• Own conversion tracking hygiene, including UTM governance and conversion event setup
• Coordinate offline conversion imports and CRM or marketing automation integrations with client teams
• Handle tagging and tracking requests from Media and Analytics teams
• Serve as main point of contact for technical issues involving ad serving, verification vendors, and third-party tracking
• Work with Programmatic Activation on missing assets, campaign pacing, and launch readiness
• Support Paid Social and Paid Search teams with conversion tracking, pixel and tag setup, UTM consistency, and campaign QA
• Coordinate with Client Service to deliver client assets on time
• Manage intake, tracking, and documentation of trafficking and tagging requests
• Contribute to campaign performance reporting and flag delivery, tracking, or data quality issues
• Document and improve ad operations processes and QA checklists

Ad Operations Manager, B2B

Data Engineer

• Act as a technical leader and Subject Matter Expert in data pipeline automation and workflow orchestration
• Design, implement, and maintain reliable data solutions using Airflow, dbt, and Google Cloud data products
• Manage a large portfolio of dbt models using macros and DRY patterns
• Advocate for test-driven development and assist QA in developing a reliable continuous integration and delivery process
• Monitor, troubleshoot, and optimize data pipeline and workflow performance
• Architect scalable solutions and reusable patterns
• Provide implementation, configuration, and deployment documentation
• Proactively address issues and implement innovative solutions
• Participate in agile ceremonies, including daily standups and sprint planning
• Mentor other engineers and foster technical excellence
• Stay current with industry trends and technologies
• Ensure data security, governance, compliance, and privacy standards
• Report to the Director of IT

Senior Software Engineer II, Data Pipelines

Artificial Intelligence

• Design, build, and ship AI solutions to automate workflows, enhance deliverables, and create new capabilities for internal teams and clients
• Own the full lifecycle of deployed AI solutions, including concepting, building, maintenance, enhancement, reliability, and re-platforming
• Architect solutions that securely integrate with Polaris IQ, third-party tools, and client systems
• Partner with the Head of AI, Client Strategy leads, Media Strategists, Data Engineers, and clients to identify high-value opportunities and translate them into deployed solutions
• Manage and develop 1–3 AI Strategists / AI Engineers, including coaching, brief and work review, and growth planning

Director, AI Solutions

Marketing

• Manage and grow lifecycle marketing programs for a portfolio of mid-market and enterprise clients
• Support customer journey strategies focused on acquisition, engagement, retention, and reactivation
• Serve as a strategic partner to client stakeholders through data-informed recommendations
• Lead regular reporting, campaign reviews, and performance discussions with clients
• Identify opportunities through segmentation, automation, personalization, and testing
• Design and optimize programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels
• Build scalable segmentation, personalization, and automation strategies
• Build and optimize automated campaigns, including welcome, nurture, cart abandonment, post-purchase, and win-back programs
• Ensure best practices in deliverability, compliance, consent management, and data governance
• Develop testing plans across messaging, creative, audience segments, and campaign cadence
• Monitor campaign performance, deliverability, and account reputation in line with CAN-SPAM and GDPR
• Create recurring reports and present insights and recommendations to clients
• Track engagement, conversion, retention, and revenue KPIs
• Leverage AI capabilities to streamline processes and develop strategic ideas
• Work hands-on in ESP platforms such as Klaviyo, Attentive, HubSpot, and SFMC
• Partner with analytics, engineering, paid media, and data teams to improve targeting, journey orchestration, and measurement
• Report to the Director, Email & Lifecycle Marketing

Senior Manager, Lifecycle Marketing

Performance Marketing

• Lead full-funnel paid social strategy, execution, optimization, and measurement for a portfolio of high-growth clients
• Drive strategic client partnerships and solve complex performance challenges
• Collaborate with paid search, client strategy, creative, analytics, and programmatic experts to deliver integrated marketing solutions
• Identify growth opportunities and connect paid social initiatives to broader business outcomes
• Manage a team of 2–5 Director and Associate Director-level leaders
• Own client retention and growth, profitable resource and P&L management, and contributions to company OKRs and vision roadmap
• Oversee key client accounts with executive leadership, business strategy, and innovation conversations
• Champion measurement modernization, including incrementality testing, MMM, platform partner adoption, and AI-assisted workflows
• Conduct performance reviews, monthly check-ins, and professional development plans for direct reports
• Train and coach leaders and account teams on media planning, campaign building and optimization, reporting, platform nuances, data processing, and analysis
• Coach direct reports on foundational leadership skills
• Refine training processes and materials for scalable, AI-enabled onboarding
• Maintain knowledge of paid search, SEO, content marketing, email marketing, and programmatic
• Assist sales with audits, decks, and pitches for prospective clients
• Improve business processes and workflows across account teams, clients, accounting, and marketing
• Report to the Head of Paid Social and upper executives on growth, retention, new business, and partnerships
• Identify, solve, and escalate critical client or account issues
• Provide concise, actionable information to senior leadership
• Strengthen partnerships with social platforms and leverage emerging product opportunities
• Lead social-related discussions and participate in internal or public speaking opportunities as a paid social thought leader

Senior Director, Paid Social

• Provide day-to-day account oversight and quality control across a portfolio of paid social accounts
• Coach and guide account managers and junior team members on platform execution, campaign strategy, testing, reporting, and client communication
• Manage a small book of enterprise-level clients directly as a senior strategic partner
• Audit, troubleshoot, launch, optimize, or stabilize campaigns in advertising platforms
• Oversee onboarding of new accounts and account setup
• Interface directly with clients on complex or escalated needs, present strategy, and strengthen relationships
• Develop a full-funnel paid social point of view and translate it into practical guidance
• Partner with paid search, client strategy, creative, analytics, and programmatic teams
• Evolve paid social best practices, QA processes, campaign workflows, reporting automation, and AI-enabled workflows
• Maintain training materials, onboarding resources, and process documentation
• Lead social-related trainings and internal discussions
• Identify and escalate critical client or account issues to Directors or leadership
• Assist the sales team with audits, decks, and pitches
• Operate without formal people-management responsibilities

Paid Social Associate Director

• Fully manage paid social campaign setups, activations, and day-to-day optimizations across major platforms
• Formulate paid social strategies for client businesses, including full-funnel testing recommendations across awareness, consideration, conversion, and retention
• Align campaign optimizations with client objectives
• Own day-to-day client communications, including performance updates and next-step recommendations
• Analyze and report on relevant social media KPIs
• Use AI-enabled and automation tools such as Smartly and Sprinklr where available
• Collaborate with paid search, creative, analytics, and programmatic teams on integrated cross-channel media plans
• Monitor trends in social media, AI-enabled advertising tools, and client industries
• Present findings in department meetings and to clients
• Help lead audits and RFPs to win new business
• Escalate account opportunities, obstacles, or questions to leadership for guidance and coaching

Associate Paid Social Manager

Proposal Manager

• Own the end-to-end development and execution of RFIs, RFPs, security questionnaires, procurement requests, and proposal submissions
• Build and manage proposal workplans, timelines, milestones, and review schedules
• Coordinate cross-functional contributors across Strategy, Media, Creative, Analytics, Technology, Finance, Legal, and Executive Leadership
• Partner with Growth and Pitch Leadership to translate pursuit strategy into compelling, tailored proposal narratives
• Tailor submissions to each client's business, evaluation criteria, and procurement requirements
• Manage third-party consultant and procurement communications throughout the proposal process
• Develop, edit, customize, and assemble agency credentials, proposals, executive summaries, capability presentations, and supporting materials
• Maintain editorial and quality standards and a consistent premium WPxGS brand experience
• Develop new proposal content, differentiators, and reusable messaging with subject matter experts
• Own and improve the agency's proposal content library
• Serve as primary steward of proposal knowledge within internal AI systems and content repositories
• Improve proposal efficiency through organization, templates, and knowledge management
• Support Growth Leadership through all phases of the pitch lifecycle, from qualification through final presentation
• Coordinate presentation materials, printed assets, leave-behinds, and meeting logistics
• Track proposal progress and communicate daily status updates, risks, dependencies, and milestones
• Drive contributor accountability and ensure senior leadership reviews occur at appropriate milestones
• Improve proposal processes, templates, workflows, and governance
• Establish proposal management best practices across the Growth organization
• Help onboard and train team members on proposal tools, processes, and standards

RFP Manager, Growth – RFP Proposals, Pitch Operations

Creative Strategist

• Lead a team of creative strategists while overseeing a portfolio of key client relationships
• Serve as a senior strategic partner across key client accounts and ensure creative strategy drives measurable business results
• Own the health and success of the team's book of business, balancing creative performance, client satisfaction, and long-term growth
• Present creative strategy, performance insights, and recommendations to senior client stakeholders
• Provide strategic leadership in complex client situations and identify partnership growth opportunities
• Manage approximately 2–5 direct reports, including Associate Directors and Managers
• Coach leaders in strategic thinking, creative judgment, client leadership, and performance marketing expertise
• Guide staffing decisions, team capacity, and resource planning
• Lead Performance Creative workstreams for new business opportunities, including RFPs, pitch strategy, presentations, and in-person meetings
• Partner with Media, Strategy, UGC/INF, Client Services, Design Production, and Operations on creative solutions
• Improve processes, testing frameworks, department standards, and ways of working
• Champion AI and emerging technologies for creative strategy, production workflows, and operational efficiency
• Contribute to department planning, resource allocation, and operational decisions
• Collaborate across agency disciplines to deliver performance creative across the customer journey

Director, Performance Creative Strategy

Product Designer

• Create user flows, wireframes, and high-fidelity mockups in Figma
• Conduct research and testing to understand user needs and validate design concepts
• Collaborate with product managers to translate requirements into intuitive interfaces
• Partner with engineers to ensure high-quality design implementation
• Support maintenance of a cohesive design system for scalability, consistency, and efficiency
• Simplify complex AI capabilities and data sets for clarity and usability
• Participate in design reviews and provide constructive feedback
• Stay current with design trends, UX practices, and AI advancements
• Help shape Polaris IQ, Wpromote’s intelligent AI-powered marketing platform
• Partner with Product Management, Engineering, and Data Science within a cross-functional product squad

Director

• Accountable for full-funnel Amazon DSP strategy, planning, and execution across a large-scale portfolio account.
• Supporting managers at a director-level across several other accounts across Amazon Sponsored Ads, DSP, and other retailers (Walmart, Target, Criteo)
• Designing, implementing, and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals.
• Monitoring daily trends, opportunities, and spend across multiple brands
• Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities, and developing action plans to improve results
• Working in a dynamic, time-intensive environment where competing priorities are commonplace. Previous agency experience preferred.
• Closely monitoring competitors and category trends
• Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process
• Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces
• Tasked with some special projects as needed to help the growth of the department

Associate Director – Retail Media

Content Manager

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
• Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
• Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
• Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
• Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
• Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
• Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
• Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
• Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
• Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
• Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

Content Marketing Manager

Strategy

• Owning a portfolio of strategic client relationships, ensuring retention, revenue growth, and profitability across multiple accounts
• Leading and mentoring a team of Directors, setting performance standards and driving development
• Elevating cross-channel, full-funnel integrated media strategy across paid, owned, and earned channels
• Ensuring cohesive media mix design, budget allocation strategy, audience architecture, creative integration, and advanced measurement frameworks
• Serving as an executive-level escalation point and strategic advisor for senior client stakeholders
• Leading high-stakes executive engagements including QBRs, annual planning, and transformational growth initiatives
• Driving portfolio-level forecasting, staffing alignment, and margin management in partnership with Operations and Finance
• Identifying same-store growth opportunities and partnering with Business Development to support new business strategy and pitches
• Scaling best practices across teams to improve planning rigor, reporting clarity, and strategic storytelling
• Partnering with Analytics to operationalize MTA, MMM, incrementality testing, and advanced measurement
• Spearheading innovation initiatives, emerging channel pilots, and first-to-market tests that strengthen agency POVs
• Collaborating with executive leadership to solve organizational challenges and contribute to company growth goals
• Providing regular portfolio health updates and strategic insights to senior agency leadership

Group Director, Client Strategy – Group Media Director

Solutions Engineer

• Design data engineering solutions for enterprise clients across a variety of MarTech and AdTech platforms
• Plan how data needs to flow across each client’s MarTech stack so the data can be used in Polaris, our proprietary tech platform
• Build data models using BigQuery and dbt, designing them for use across reporting, apps, and media forecasting
• Create, maintain, and improve client reporting
• Innovate on reporting offerings by designing data visualizations to answer critical business questions
• Be embedded within the product development team, working with product managers to define requirements for our proprietary reporting platform