Wpromote

Performance Marketing

• Owning end-to-end, full-funnel paid social strategy across a book of business, including media execution, operational excellence, and adherence to best practices; informing the evolution of future standards through experimentation and proven learnings.
• Translating measurement and creative insights into compelling go-to-market narratives and client growth plans; leading client-facing communications (calls, emails, etc.) with an emphasis on storytelling over data regurgitation and adapting to different audiences.
• Contributing to agency thought leadership by identifying opportunities to showcase client work through platform partnerships, including case studies, joint thought leadership, award submissions, and co-marketing activations to support PR and new business efforts.
• Designing and operationalizing measurement frameworks that tie paid social to business outcomes, including platform-native conversion and brand lift tests, geo-holdout experiments, MMM and MTA tools, enhanced attribution, first-party signal capture, server-side solutions, and third-party measurement platforms (e.g., Measured, Haus, WorkMagic).
• Leading complex experimentation roadmaps that expand measurement signals and improve funnel efficiency; scaling high-confidence tactics across accounts.
• Adopting and championing hybrid and AI-assisted workflows for campaign build, audience generation, creative testing, and reporting; driving innovation through experimentation.
• Exercising extreme ownership of client business outcomes by delivering against shared digital KPIs and demonstrating the value of Paid Social within a holistic digital strategy through QBRs, in partnership with Creative, Data Strategy, Paid Search, and Programmatic teams.
• Building and maintaining platform partner relationships, including RFPing partners, co-developing learning agendas and testing roadmaps with Marketing Science teams, running quarterly partner business reviews, and activating alphas, betas, and early-access opportunities.
• Coaching and mentoring Managers while contributing to training rotations and team development.

Senior Paid Social Manager

• Formulate full-funnel paid social strategies that tie media decisions to client business objectives (e.g., revenue growth, CPA, LTV, lead generation, brand awareness).
• Own day-to-day campaign setup, activation, and optimization across platforms including Meta, TikTok, Snap, Reddit, Pinterest, X, Nextdoor, and other relevant channels.
• Lead client communications for assigned accounts (with Director support), including weekly reporting, optimization rationale, and recommended next steps.
• Translate creative insights into testable hypotheses and partner closely with Creative leads (in-house teams, Wpromote creative retainers, or third-party agencies) to iterate on social-first creative assets and sequencing.
• Design and run experiments and A/B tests, capture learnings, and scale winning tactics; track experiment velocity and ensure insights are documented.
• Apply strict QA, tagging, and tracking discipline to ensure accurate delivery and measurement integrity.
• Build and maintain measurement-accurate setups, including platform pixel tagging, server-to-server integrations (CAPI/SDK where applicable), and first-party signal capture; leverage tools such as Events Manager and Pixel Helper to identify and escalate gaps to senior measurement partners.
• Participate in cross-functional pod workflows (Creative, Data Strategy, Paid Search, Programmatic) and execute against shared KPIs.

Paid Social Manager

SEO Marketing

• Managing a team of 35+ individuals with 5 direct reports
• Driving SEO and AI Search strategy with emphasis on holistic, scalable and innovative approach. Serve as agency lead for all SEO & AI Search POV’s
• Working directly with the Sales team to create sales materials and pitching to prospective clients
• Determining long term vision of the SEO department as well as continually innovating and staying ahead of the changing organic growth landscape. Spearhead the development of new service offerings.
• Providing growth mapping & goal setting, and performing annual formal performance reviews, while driving focus on our core values - cultivating curiosity, building connections, acting with respect, delivering excellence, and celebrating success.
• Overseeing SEO work for team and clients, including strategy, development, tactical expertise, and measurement of SEO programs
• Spearheading the ideation and development of tech-enabled SEO automation and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and organic growth strategy
• Developing bespoke service solutions and strategies for our most complex, Enterprise SEO programs
• Working with the SEO directorate to determine the correct roles, responsibilities, and expertise needed to scale and grow our SEO practice. Managing the recruitment, retention, and professional development of the department.
• Partnering with interdisciplinary teams, platform and technology partners, and agency leadership at large to develop and guide OKRs, cross-functional strategic initiatives, and special projects, holding relevant members accountable to any respective follow-through
• Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and developing the roadmap for future success

Head of SEO

• Executing programmatic strategies, aligning with campaign objectives and KPIs.
• Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting.
• Staying up-to-date with the latest programmatic trends, technologies, and best practices.
• Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers.
• Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI.
• Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts.
• Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors.
• Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance.
• Contributing to the development of strategic recommendations and performance reports.
• Managing campaign budgets effectively, ensuring optimal allocation of resources.
• Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization.
• Troubleshooting and resolving programmatic issues.

Programmatic Campaign Manager – Freelance

Social Media Manager

• Owning Agency Organic Social Strategy & Content, including:
• - Defining and owning the organic social strategy for the agency across all social channels, including creating and maintaining a content calendar and setting priorities, standards, and direction aligned to brand, marketing, and business goals
• - Overseeing the development of consistent, diversified social posts that include static images, carousels, and short-form video to support business goals and talent acquisition
• - Translating agency POVs, thought leadership, cultural moments, and wins into compelling, platform-native social stories
• - Staying current on social platform trends, formats, and algorithm shifts, including experimenting with new formats and channels
• - Defining and evolving success metrics for Wpromote’s social presence across awareness, engagement, and brand and business impact
• - Setting priorities and making tradeoff decisions across social initiatives to ensure focus, quality, and sustainable execution within a lean team
• Leading Content Creation & Social Video:
• - Acting as a creative lead and hands-on contributor, particularly for social video content (e.g., LinkedIn video, Instagram Reels)
• - Partnering with internal teams and leaders to capture authentic, high-performing content, including filming, direction, and editing when needed
• - Establishing clear creative standards and best practices for social content across the agency
• - Traveling periodically to capture real-time social content at industry conferences, agency-hosted events, leadership summits, and more
• - Managing freelance and creator relationships as necessary
• - Setting the strategy for live event coverage and taking initiative on-site with video, interviews, and production on video
• Building & Scaling Employee Advocacy
• - Owning and scaling Wpromote’s employee advocacy strategy, empowering employees to show up confidently and consistently on social
• - Creating scalable systems, training, and ready-to-share content that make participation easy and authentic
• - Partnering with People Operations, Talent Acquisition, and Marketing teams to align advocacy efforts with recruiting, culture, and brand initiatives
• - Reporting on advocacy initiatives to evaluate the impact on Wpromote’s brand and business and drive decision-making
• Elevating Executive Social Presence:
• - Partnering with key agency leaders to level up their social presence and thought leadership
• - Providing strategic guidance, content ideation, editing, and posting support tailored to each leader’s voice and goals
• - Helping executives navigate LinkedIn best practices, content formats, and engagement strategies

Director, Social Media

Director

• Developing cohesive, multi-channel media plans and go-to-market strategies. Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH).
• Serving as the lead point of contact for client leadership.
• Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions.
• Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business.
• Understanding client SOWs and be able to make internal recommendations for how to best service the account
• Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression.
• Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives.
• Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology.

Director, Client Strategy – Media

Vice President

• Operationalizing & Scaling the Data Strategy & Analytics Function: Building and optimizing the operational backbone of the DSA team—processes, workflows, time tracking, deliverable standards, staffing models, and accountability frameworks.
• Ensuring the team consistently delivers on deadlines, scopes, resourcing allocations, and performance expectations across all clients.
• Structuring the team for scalable growth, with clear career paths, mentorship, coaching, and development plans for Associate Directors, Directors, and future leaders.
• Holding leaders accountable for team performance, client health, utilization efficiencies, and revenue goals across the DS&A business line.
• Leading Visionary, Enterprise-Level Data Strategy: Acting as the executive strategic lead for enterprise client engagements, defining complex measurement challenges, architecting solutions, and guiding clients toward greater maturity.
• Overseeing solutions spanning tagging architecture, CDPs, identity strategy, data engineering pipelines, BI reporting, MMM, MTA, incrementality testing, and custom analytics solutions.
• Setting the long-term vision for how Wpromote’s data strategy, analytics, and measurement capabilities evolve in an AI-powered future.
• Delivering Scalable, Repeatable Measurement Solutions: Designing and operationalizing measurement frameworks, playbooks, forecasting models, and reporting automation that scale across Wpromote’s client base.
• Translating new deliverables into timelines, resource plans, and repeatable processes that ensure operational efficiency and clarity across teams.
• Partnering with Product leadership to package DS&A offerings into scalable products powered by Polaris, internal data models, and AI-driven insights.
• Cross-Functional Leadership & Stakeholder Partnership: Collaborating with Sales, Client Services, Marketing Science, Paid Media, Transformation, Engineering, and Finance to align on forecasting, modeling, analytics roadmap, and revenue impact.
• Acting as the central DS&A voice in new business—developing case studies, value props, POVs, and executive presentations that differentiate Wpromote in the market.
• Driving adoption and alignment of novel measurement solutions across internal teams and client partners.
• Thought Leadership & Market Differentiation: Serving as a subject matter expert and industry-facing authority on digital measurement, privacy strategy, AI in analytics, and advanced modeling methodologies.
• Representing Wpromote in webinars, conferences, and thought leadership initiatives to elevate our brand in the measurement and analytics ecosystem.
• Leadership and Scale: Leading a team of division leaders across Data Strategy, Data Analysis, Data Engineering, BI, Solutions Engineering, Data Science, while partnering closely with Product, Client Services, and Service teams.
• Building a growing and evolving organization that must be designed for scale, repeatability, and margin-conscious delivery.

VP, Data Strategy – Analytics

• Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership.
• Supporting the leadership and development of B2B paid social managers, with a focus on executional excellence, growth, and client satisfaction.
• Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.
• Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.
• Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
• Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot.
• Coaching junior team members on B2B best practices, including audience strategy, creative testing, messaging frameworks, and performance analysis.
• Contributing to onboarding and training materials to ensure consistency in campaign execution and client experience.
• Assisting with B2B new business efforts, including research, POV development, and pitch support.
• Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications.
• Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.

Associate Director, Social B2B

Manager

• Driving experimentation strategy and execution across multiple client websites
• Designing meaningful A/B and multivariate tests
• Interpreting results with clarity and delivering data-backed recommendations
• Collaborating closely with Experience Designers, Technical Account Managers, and Engineering
• Managing CRO roadmaps, post‑test rollout requirements, and ongoing reporting

Conversion Rate Optimization, CRO Manager

Accounting Manager

• Providing day-to-day leadership and oversight of Accounts Payable and Accounts Receivable, ensuring continuity and accuracy during the coverage period.
• Managing and supporting 3 direct reports, offering clear direction, prioritization, and escalation support.
• Owning and overseeing month-end close processes, including reconciliations, journal entries, and variance analysis.
• Ensuring accurate pass-through billing, media accounting, and reconciliation across clients and vendors.
• Acting as the primary accounting escalation point for internal stakeholders, vendors, and media partners.
• Partnering closely with the SVP, Controller to maintain operational rigor, deadlines, and reporting standards.
• Ensuring proper use and integrity of NetSuite and Mediaocean across AP, AR, and media workflows.
• Reviewing and approving invoices, client billing, and payment runs, ensuring compliance with agency policies and contractual requirements.
• Supporting audit requests, documentation, and process questions as needed.
• Maintaining strong relationships with media vendors and resolving discrepancies efficiently and professionally.
• Identifying risks, issues, or breakdowns early and proactively recommending solutions.
• Stepping into a visible leadership role across Finance, Client Services, and Operations to ensure smooth cross-functional collaboration.

Senior Director, Accounting

• Managing a team of 90+ individuals, with 6 direct reports
• Working with Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow paid search practice. Managing the recruitment, retention, and professional development of the department.
• Leading paid search strategy with emphasis on holistic, full-funnel approach. Serve as agency lead for all search POV’s
• Evolve and implement futuristic ad tech and generative and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and media strategy.
• Providing growth mapping & goal setting, and performing annual formal performance reviews. A major focus will be on cultivating curiosity, building connections, acting with respect, delivering excellence, and celebrating success
• Working directly with CEO, CRO, and SVP’s, and Client Services to spearhead agency new business and PR initiatives including Forrester interviews, conference attendance, content development for industry publications, audit/sales pitches, case studies, etc.
• Driving paid search work for the team, including strategy development, tactical expertise, and measurement of search programs.
• Identifying and determining paid search opportunities for all clients as they align with their digital marketing goals and strategies.
• Accountable for the quality of all paid search plans/strategies/services delivered to clients as well as client satisfaction.
• Acting as a central resource for information related to paid search and facilitating collaboration, knowledge sharing, and encouraging the groundswell for paid search across teams.
• Acting as key liaison with department heads, executive leadership, and account teams, to ensure investment and strategy alignment.
• Partnering with interdisciplinary teams, platform and technology partners, and agency leadership at large to develop and guide OKRs, cross-functional strategic initiatives, and special projects, holding relevant members accountable to any respective follow-through.
• Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and developing the roadmap for future success.