Senior Director, Paid Social

Wpromote

Senior Director leading full-funnel paid social strategy and teams for Wpromote, a digital marketing agency. Driving client growth, measurement modernization, and AI-enabled advertising workflows.

Posted 9/4/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $120,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading full-funnel paid social strategies and optimizing performance for high-growth clients, while effectively managing teams and driving client retention and growth. Proficient in measurement modernization and integrating marketing solutions across various platforms.

Highest-signal resume keywords

Paid Media AdvertisingIncrementality TestingGoogle AnalyticsTeam ManagementPerformance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningCampaign OptimizationData AnalysisPerformance MarketingBrand MarketingSQLAI-Assisted WorkflowsFull-Funnel Growth MarketingP&L ManagementClient Growth Planning

Soft Skills

LeadershipCoachingInterpersonal SkillsCommunicationProblem-Solving

Tools & Technologies

Google SuiteAdobe AnalyticsAsanaSmartlySprinklr

Industry Keywords

High-Growth EcosystemsAd Tech LandscapePlatform Partner EcosystemSocial Media StrategyIntegrated Marketing Solutions

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead full-funnel paid social strategy, execution, optimization, and measurement for a portfolio of high-growth clients
Drive strategic client partnerships and solve complex performance challenges
Collaborate with paid search, client strategy, creative, analytics, and programmatic experts to deliver integrated marketing solutions
Identify growth opportunities and connect paid social initiatives to broader business outcomes
Manage a team of 2–5 Director and Associate Director-level leaders
Own client retention and growth, profitable resource and P&L management, and contributions to company OKRs and vision roadmap
Oversee key client accounts with executive leadership, business strategy, and innovation conversations
Champion measurement modernization, including incrementality testing, MMM, platform partner adoption, and AI-assisted workflows
Conduct performance reviews, monthly check-ins, and professional development plans for direct reports
Train and coach leaders and account teams on media planning, campaign building and optimization, reporting, platform nuances, data processing, and analysis
Coach direct reports on foundational leadership skills
Refine training processes and materials for scalable, AI-enabled onboarding
Maintain knowledge of paid search, SEO, content marketing, email marketing, and programmatic
Assist sales with audits, decks, and pitches for prospective clients
Improve business processes and workflows across account teams, clients, accounting, and marketing
Report to the Head of Paid Social and upper executives on growth, retention, new business, and partnerships
Identify, solve, and escalate critical client or account issues
Provide concise, actionable information to senior leadership
Strengthen partnerships with social platforms and leverage emerging product opportunities
Lead social-related discussions and participate in internal or public speaking opportunities as a paid social thought leader

Requirements

What you’ll need

9+ years of experience working in paid media advertising, comprising media planning/buying in paid social for high-growth ecosystems within an agency environment
Minimum of 3–4 years of prior staff management experience, with career development and mentoring experience
Positive attitude and strong coaching/leadership skills
Performance marketing and brand marketing/planning experience required
Experience contributing to new business pitches, strategic audits, or account growth planning
Strong fluency with incrementality testing, MMM, and server-side/CAPI integrations, or experience overseeing teams that operationalize them
Experience with Google Analytics and Adobe Analytics
Working knowledge of the platform partner ecosystem (e.g., Meta Business Partners) and broader ad tech landscape
Expert working experience in Google Suite, Excel, PowerPoint, and Asana
Strong experience building and articulating full-funnel growth marketing initiatives for diverse clients and verticals
Excellent oral, written, and interpersonal skills
Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools (nice to have)
Track record designing or operationalizing AI-assisted workflows, automation, or tooling (nice to have)
Advanced analytical skills, including SQL or comparable analytics proficiency and comfort with BI/dashboards (nice to have)
Must be authorized to work in the United States; position is not eligible for immigration sponsorship

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits
Annual performance bonus (not guaranteed; eligibility requires active employment in good standing and not being on a Performance Improvement Plan)