Digital Media Planner, B2B

Wpromote

Senior Paid Search Manager leading enterprise paid search strategy and optimization for Wpromote’s B2B digital marketing clients. Partnering across analytics, creative, and client strategy teams to deliver measurable outcomes.

Posted 9/11/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $84,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in media planning and execution for B2B campaigns, with a strong focus on managing vendor relationships, optimizing performance, and delivering measurable business outcomes. Proficient in collaborating across teams to enhance campaign effectiveness and drive strategic partnerships.

Highest-signal resume keywords

Media PlanningVendor Relationship ManagementCampaign OptimizationPerformance ReportingProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Media PlanningCampaign OptimizationPerformance AnalysisProgrammatic Media TraffickingBudget ManagementKPI DevelopmentRFP ManagementData AnalysisCross-Functional CollaborationCreative Coordination

Soft Skills

Excellent CommunicationTime ManagementInterpersonal SkillsProject Management

Industry Keywords

B2B MarketingSaaSFinancial ServicesTrade PublishersSponsored ContentPerformance DashboardsAnalyticsCampaign GoalsClient StrategyAd Operations

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Lead strategy and execution across sophisticated enterprise accounts in Wpromote's B2B practice
Serve as a strategic partner to clients through thoughtful planning, hands-on optimization, and cross-functional collaboration
Oversee enterprise search initiatives across multiple campaigns, products, and audiences
Partner with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes
Plan direct partner media for always-on, seasonal, and ad hoc campaigns
RFP and evaluate partners against campaign goals, build and evaluate plans against KPIs, and present partnership recommendations
Manage day-to-day vendor and publisher relationships, including plan feedback, creative and specification requirements, tagging, and reporting
Communicate program updates, performance, and recommendations to clients
Lead partner measurement improvements and collaborate with Data Intelligence on reporting and automation
Contribute to performance reporting, insights, and cross-program learnings
Work with Coordinators and Ad Ops on trafficking and track partnership changes, budgets, and IOs
Coordinate creative between media partners and client teams, including launch QA and creative swaps
Bring clients new partners, formats, testing opportunities, incentives, added value, and credits
Stay current on the B2B publisher and partner landscape

Requirements

What you’ll need

3-5 years of experience in media planning for publisher direct and/or programmatic media, in an agency or in-house environment
Experience managing vendor and publisher relationships, including RFPs, negotiation, and ongoing performance conversations
Experience developing, optimizing, analyzing, and reporting on paid campaigns across a variety of KPIs
Experience with trafficking programmatic or direct media
Experience working with analytics teams on granular program tracking and performance dashboards
Experience managing sizable budgets that shift frequently
Excellent written, verbal, and interpersonal skills, with the ability to identify and respond to situations quickly
Strong time management and project management skills
Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
Experience planning media for B2B, SaaS, or financial services brands
Experience on large, complex accounts with multiple stakeholders and business units
Familiarity with B2B partner types such as trade publishers, review and comparison sites, newsletters, and sponsored content
Preferred candidates located in PT or CT time zones; ET candidates also considered
Must be authorized to work in the U.S.; position is not eligible for immigration sponsorship

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits