Director, Performance Creative Strategy

Wpromote

Performance Creative Director leading strategists, client relationships, and paid-media creative at Wpromote, a digital marketing agency. Driving testing frameworks, new business, AI adoption, and scalable team systems.

Posted 8/11/2026full-timeRemote • 🇺🇸 United StatesLead💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Performance Creative across various paid media channels, with a strong focus on strategic leadership, team development, and operational efficiency. Proven ability to translate performance insights into actionable creative strategies while fostering collaboration across disciplines.

Highest-signal resume keywords

Performance Creative LeadershipClient Relationship ManagementTeam Development and CoachingStrategic Planning and ExecutionAI and Emerging Technologies Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance CreativePaid Media StrategyRFP DevelopmentTesting FrameworksCreative StrategyResource PlanningOperational EfficiencyPerformance MarketingData-Driven InsightsCreative Judgment

Soft Skills

Exceptional CommunicationPresentation SkillsProblem-SolvingInfluencing SkillsCollaboration

Tools & Technologies

MetaTikTokYouTubeAmazonProgrammatic AdvertisingDisplay AdvertisingCreative Production ToolsAI Technologies

Industry Keywords

Advertising AgencyDigital MarketingCreative StrategyClient ServicesCross-Functional Collaboration

About the role

Key responsibilities & impact

Lead a team of creative strategists while overseeing a portfolio of key client relationships
Serve as a senior strategic partner across key client accounts and ensure creative strategy drives measurable business results
Own the health and success of the team's book of business, balancing creative performance, client satisfaction, and long-term growth
Present creative strategy, performance insights, and recommendations to senior client stakeholders
Provide strategic leadership in complex client situations and identify partnership growth opportunities
Manage approximately 2–5 direct reports, including Associate Directors and Managers
Coach leaders in strategic thinking, creative judgment, client leadership, and performance marketing expertise
Guide staffing decisions, team capacity, and resource planning
Lead Performance Creative workstreams for new business opportunities, including RFPs, pitch strategy, presentations, and in-person meetings
Partner with Media, Strategy, UGC/INF, Client Services, Design Production, and Operations on creative solutions
Improve processes, testing frameworks, department standards, and ways of working
Champion AI and emerging technologies for creative strategy, production workflows, and operational efficiency
Contribute to department planning, resource allocation, and operational decisions
Collaborate across agency disciplines to deliver performance creative across the customer journey

Requirements

What you’ll need

7+ years of experience in an advertising, creative, or digital marketing agency, including 5+ years leading Performance Creative for paid media clients
Proven success leading and developing high-performing teams, including coaching senior-level talent
Deep expertise in Performance Creative across Meta, TikTok, YouTube, Amazon, Programmatic, Display, and emerging paid media channels
Track record translating performance insights into scalable creative strategies, testing frameworks, and measurable creative learnings
Experience leading senior client relationships, facilitating executive presentations, and serving as a trusted strategic advisor
Experience leading new business efforts, including RFP strategy, in-person pitches, and cross-functional proposal development
Strong operational and business acumen, including staffing plans, scopes of work, resource planning, and department growth
Ability to influence across disciplines and build partnerships with Media, Client Services, Strategy, Production, and Operations
Practical experience applying AI and emerging technologies to improve creative strategy, workflows, and team efficiency
Exceptional communication, presentation, and problem-solving skills
Builder's mindset focused on creating better systems, developing people, and evolving Performance Creative practices
Must be authorized to work in the U.S.; position is not eligible for immigration sponsorship

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits
Annual performance bonus component, based on company, department, and individual performance