Senior Manager, Lifecycle Marketing

Wpromote

Senior lifecycle marketer managing email, SMS, and CRM programs for Wpromote’s mid-market and enterprise clients. Driving retention, engagement, and revenue through data-led customer journey optimization.

Posted 9/10/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $78,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, focusing on customer acquisition, engagement, retention, and reactivation strategies. Proficient in leveraging data-driven insights to optimize marketing programs and enhance client relationships.

Highest-signal resume keywords

Lifecycle MarketingCustomer SegmentationEmail MarketingMarketing AutomationClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRMRetention MarketingEmail MarketingMarketing AutomationCustomer SegmentationPersonalizationWeb AnalyticsUTM TrackingCampaign Optimization

Soft Skills

Excellent Communication SkillsProactive Mindset

Tools & Technologies

KlaviyoAttentiveHubSpotSFMCGA4

Industry Keywords

Customer JourneyEngagementRetentionData GovernanceComplianceCAN-SPAMGDPR

About the role

Key responsibilities & impact

Manage and grow lifecycle marketing programs for a portfolio of mid-market and enterprise clients
Support customer journey strategies focused on acquisition, engagement, retention, and reactivation
Serve as a strategic partner to client stakeholders through data-informed recommendations
Lead regular reporting, campaign reviews, and performance discussions with clients
Identify opportunities through segmentation, automation, personalization, and testing
Design and optimize programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels
Build scalable segmentation, personalization, and automation strategies
Build and optimize automated campaigns, including welcome, nurture, cart abandonment, post-purchase, and win-back programs
Ensure best practices in deliverability, compliance, consent management, and data governance
Develop testing plans across messaging, creative, audience segments, and campaign cadence
Monitor campaign performance, deliverability, and account reputation in line with CAN-SPAM and GDPR
Create recurring reports and present insights and recommendations to clients
Track engagement, conversion, retention, and revenue KPIs
Leverage AI capabilities to streamline processes and develop strategic ideas
Work hands-on in ESP platforms such as Klaviyo, Attentive, HubSpot, and SFMC
Partner with analytics, engineering, paid media, and data teams to improve targeting, journey orchestration, and measurement
Report to the Director, Email & Lifecycle Marketing

Requirements

What you’ll need

4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc.
Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey
Strong understanding of customer segmentation, personalization, retention, and loyalty strategies
Excellent verbal and written communication skills with a proactive mindset
Experience contributing to lifecycle marketing programs that drive engagement, retention, and revenue growth
Experience managing client relationships and presenting campaign performance and recommendations
Experience with web analytics (GA4, etc.) and setting up UTM tracking
Ability to hit the ground running and pick up new skills
This position is not eligible for immigration sponsorship

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits