Tinuiti

Performance Marketing

• Drive efficient, profitable client growth across Paid Search and Shopping
• Design and optimize full-funnel programs to reduce waste
• Apply rigorous measurement and AI-enabled workflows
• Build trusted relationships with client stakeholders
• Educate clients and internal teams; codify learnings

Paid Search Strategist

Growth Marketing

• Lead the development and execution of innovative and high-impact performance marketing strategies aligned with overarching business goals and objectives.
• Utilize advanced analytics tools to gather, analyze, and interpret intricate campaign data. Derive strategic insights to optimize campaigns, enhance ROI, and drive significant performance improvements.
• Drive sophisticated audience research and segmentation initiatives. Utilize advanced targeting methodologies to refine audience strategies for personalized messaging and optimized campaign performance.
• Spearhead collaboration with creative teams to ideate and implement high-performing ad creatives, landing pages, and campaign assets. Oversee A/B testing strategies to drive continuous enhancement.
• Manage and allocate campaign budgets effectively, ensuring maximum ROI and cost-efficiency. Generate detailed reports, analyze performance metrics, and provide strategic recommendations to stakeholders.
• Stay at the forefront of industry trends, emerging technologies, and best practices in performance marketing. Lead the implementation of innovative approaches to maintain a competitive edge.
• Lead and oversee a team of account managers on client engagements, ensuring effective project management and task delegation to optimize team efficiency, meet client goals, and achieve target outcomes.
• Support the sales process for new accounts by conducting audits of prospective clients and participating in sales pitches to drive new business opportunities.

Senior Growth Media Strategist

• Drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact.
• Apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV.
• Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
• Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
• Integrates search and shopping into broader growth plays; communicates in business terms.
• Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
• Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
• Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
• Educates clients and internal teams; codifies learnings and playbooks that scale.
• Operates with accountability and bias to action; spots and eliminates process and media waste.

Account Manager

• Foster strong, transparent relationships with clients, providing them with regular updates on project status, issues, and resolutions.
• Utilize a deep understanding of the clients' business, industry trends, and KPIs to offer strategic guidance and impactful solutions.
• Lead the development of budgets and forecasts with clients, ensuring that budget is being used in the most efficient manner and clients are billed correctly.
• Develop a thorough understanding of each client's industry, business challenges, and goals to tailor strategies that drive measurable results.
• Engage with Tinuiti's internal teams to contribute positively towards client project outcomes and strategic initiatives.
• Act as a point of contact for client communications, ensuring that clients receive timely updates on project progress and outcomes. Address client concerns, resolving issues swiftly and efficiently to maintain client satisfaction.
• Equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in our expertise.
• Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, enhancing client strategies and recommendations.
• Leverage strong knowledge of multiple digital channels (SEM, SEO, CRO, Social, Shopping, Display, etc.) to develop strategic plans, clearly tying channel recommendations to the client’s business goals.

Senior Client Partner, Account Manager

• Client-Centric Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
• Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
• Integrates search and shopping into broader growth plays; communicates in business terms.
• Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
• Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.
• Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.
• Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
• Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
• Educates clients and internal teams; codifies learnings and playbooks that scale.
• Operates with accountability and bias to action; spots and eliminates process and media waste.
• Influences without authority; closes the loop from decision to measurable outcome.

• Execute, support, and/or delegate management of paid media campaigns (paid search, shopping, display, & paid social), including but not limited to account setup, strategy development, organization, and management.
• Maintain a holistic understanding of client business objectives, and implement strategies and/or suggest alternative approaches that meet the needs of the client
• Ability to use reporting, analytics, and trend tools on a daily basis and proactively communicate results, trends, and test results to client stakeholders.
• Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management.
• Responsible for executing and/or overseeing all basic tactical execution and campaign audits
• Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls
• Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis holistic presentations and overviews
• Ability to effectively communicate to and collaborate with various client personality profiles and roles from marketing manager to C-level points of contact.
• Support your pod’s leadership in new business audit, pitches, and RFPs to help win new client logos.

Paid Media Strategist

SEO Marketing

• Lead the development, execution, and optimization of sophisticated SEO campaigns, from initial research and strategy through implementation and analysis.
• Oversee all aspects of on-page, off-page, and technical SEO to achieve and exceed client objectives.
• Continuously monitor SEO performance metrics, identify trends, and implement advanced optimization techniques.
• Leverage data from SEO tools and analytics platforms to fine-tune strategies and ensure the highest possible rankings, traffic, and conversions.
• Deliver comprehensive and insightful SEO reports to clients and internal stakeholders, highlighting key metrics, successes, and areas for improvement.
• Collaborate closely with cross-functional teams, including content creators, web developers, and digital marketers, to ensure SEO best practices are integrated into all aspects of website management.

Senior SEO Specialist

Client Partner

• Client‑Centric Design and socialize multi‑year growth strategies across your portfolio; align executives on ambition, investment, and a practical change roadmap, resolving competing incentives and complex politics along the way.
• Nurture trusted, resilient relationships across the stakeholder system (including C‑suite); lead strategic client touchpoints and formal cross‑functional account reviews that turn insight into decisions, analyze churn drivers, and implement preventive actions.
• Oversee and elevate integrated planning across multiple accounts so plans are consistent, strategic, and aligned to business and portfolio objectives; standardize planning frameworks (audience strategy, channel mix, investment scenarios, pacing) and engage Strategic Planning for cross‑brand/multi‑market, long‑lead inventory, or complex governance needs.
• Review, strengthen, and pressure‑test Director‑level plans - fine‑tune investment levels, channel roles, forecasting assumptions, and trade‑offs - and partner closely with Analytics/Econometrics, Channel teams, and Creative to ensure feasibility and measurement alignment.
• Lead or co‑present senior‑level planning presentations and major pitches with Biz Dev and your VP, shaping the story, solution, and value proposition so they are clear, defensible, and aligned with leadership expectations.
• Evangelize the Bliss Point App Suite and a product‑first operating model; set portfolio adoption, quality, and usage standards tied to retention, cross‑sell, and efficiency.
• Operate the feedback loop with Product: consolidate client needs, prioritize systemic issues, sponsor automation/operating model improvements that free capacity for higher‑value work, and influence the roadmap with your VP and Product leaders.
• Coach leaders to use App Suite insights in executive conversations; institutionalize narrative quality (what, so what, now what) across teams.
• Challenge and evolve measurement approaches (e.g., MMM, incrementality, attribution) across your clients; align executives on investment cases, risk/return profiles, and clear success thresholds.
• Make analytics and planning readable and repeatable across accounts: set consistent goals by objective, a shared cadence for readouts, and simple documentation of assumptions, risks, and decisions so insights lead to concrete next actions.
• Oversee high‑severity data and measurement escalations; ensure strong QA governance; partner with Analytics/Econometrics leadership to advance methods and upskill leaders.
• Maintain expert-level knowledge of relevant commerce media platforms, proactively educating clients and internal colleagues on updates and benefits.
• Apply expert‑level, measurement‑guided strategy across channels (including owned/earned), orchestrating interdependencies to optimize the holistic mix; integrate strategy, product, and measurement into a single, accessible narrative.
• Exemplify innovative thought leadership within your vertical/channel and the broader commerce media landscape, advancing agency best practices and contributing insights internally and externally.
• Lead client education initiatives to elevate measurement, product, and channel literacy; set portfolio‑wide best practices leaders can apply.
• Use inventory/economic models across channels to guide executive trade‑offs (e.g., scale vs. efficiency) and prioritize strategic bets.
• Proactively assess and diagnose omnichannel opportunities for improvement.
• Evangelize meritocracy and accountability; build a high‑trust leadership culture that performs through ambiguity and change.
• Shape cross‑sell and portfolio growth strategy; lead strategic pursuits; sponsor transformational initiatives (e.g., migration to new measurement frameworks, operating model shifts) that improve client and business outcomes.
• Build durable partnerships with Product, Analytics, Finance, and I&G to remove systemic friction and accelerate impact; partner with centralized Ops/Finance for delivery quality, pricing/SOW accuracy, staffing/capacity alignment, and forecast reliability.
• Build and scale a strong leadership bench; ensure succession readiness and sustained engagement.
• Hold senior leaders accountable to performance, values, and strategic people development; lead complex change and maintain clarity through ambiguity.
• Shape and reinforce a leadership culture that values trust, clarity, and ownership; represent the talent strategy in senior forums and influence org‑wide leadership practices.
• Instill a product‑led mindset in teams; hold leaders accountable for implementation, stewardship, and adoption.

Group Director, Client Partner

Director

• Own senior‑stakeholder relationships and the client growth agenda; align full‑funnel TVAD plans (CTV/OTT, online video, digital audio/podcasts, programmatic display) to business goals; secure decisions on options and trade‑offs.
• Lead onboarding, transitions, escalations, and expansion; support new business with clear narratives tied to measurable impact.
• Orchestrate optimization across partners/DSPs (goal strategies, pacing, frequency/overlap control, quality/brand‑safety/verification); pilot safely, measure, and scale.
• Embed Bliss Point insights (Always‑On Incrementality, Brand/Creative/Customer Insights) into planning and allocation; close feedback loops with Product and Analytics to improve tools and models.
• Install strong, simple measurement habits: growth‑first innovation with success thresholds and read cadence (geo/lift/holdout where feasible; otherwise sound A/B or time‑series); forecast expected impact and risk.

Director, TV, Video, Audio & Display

• Utilize performance data and key industry trends to set the creative strategy, activate across a single or integrated channels, and report on results for future creative iterations
• Consistently communicate with clients to determine creative needs based on overall business objectives
• Produce key strategy deliverables such as creative testing plans and asset recommendations
• Be an extension of the client’s marketing team by building a trusting relationships with client day-to-day POCs as well as key decision-makers, and seek to build personal rapport to increase relationship stickiness
• Lead day to day correspondence with client for all things related to creative initiatives
• Serve as strategic partner for client and internal teams to ensure overall account strategy and creative strategy align
• Provide core organizational and project management services on all creative projects; collaborating with client, designers and channel specialists to hit project deadlines
• Draft creative briefs to effectively translate the overall strategy and vision of the creative to our design team
• Manage designs and copy to ensure clients’ brand guidelines / voice and tone are being upheld and elevated
• Write ad copy and proofread/QA mock-ups to ensure flawless final delivery
• Present concepts to client with data-driven rationale for creative decisions and ability to push back on client when needed
• Respond with corrective action plans to internal and client feedback, and collaborate with specialists and designers to adjust accordingly
• Thoroughly cross-check all outgoing assets to ensure briefs are executed correctly and feedback is upheld
• Develop weekly, monthly and quarterly creative reporting and insights in conjunction with the account teams to assist in guiding POC’s and teams in strategy moving forward
• Proactively assist larger teams to provide creative POV to clients on industry trends
• Prioritize and execute on competing tasks via our project management platform to deliver results across multiple accounts
• Scope management to ensure the client is being flagged of overages or rush fees.

Growth Media Creative Specialist

• Craft and implement comprehensive SEO strategies that align with the organization’s marketing objectives and target audience needs.
• Stay ahead of SEO trends and algorithm updates to adapt strategies as needed.
• Oversee client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities.
• Lead, mentor, and manage an SEO team, setting clear goals and KPIs.
• Foster a collaborative environment that encourages innovation and continuous improvement in SEO practices.
• Oversee technical SEO audits and optimizations to enhance website architecture, speed, and mobile responsiveness.
• Collaborate with web development teams to implement necessary changes.
• Work closely with content teams to guide keyword research, content optimization, and the development of SEO-friendly content.
• Ensure content strategy aligns with SEO goals and user search intent.
• Equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in our expertise.
• Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations.
• Stay abreast of the latest SEO trends, algorithm updates, and industry best practices.

Manager, SEO

Analyst

• Create and lead the analytics strategy for an account by learning the client’s business, understanding their media strategy, and shaping annual learning agendas, testing plans, and analysis roadmaps.
• Anticipate and recommend the right measurement approaches to evaluate media effectiveness, assess tactical performance, and support channel expansion decisions.
• Maintain a holistic understanding of client business objectives and marketing strategy so you can proactively identify the highest-value questions to answer.
• Deliver insights that are clear, concise, and useful, helping clients and internal teams make stronger business and marketing decisions.
• Listen actively for signs of client health, satisfaction, or dissatisfaction and proactively address issues through stronger communication and better insight delivery.
• Use business intelligence tools, dashboards, and reporting environments—including Bliss Point applications where relevant—to support insight generation, recommendation development, and client storytelling.
• Maintain strong working fluency in analytics and reporting environments, using them to improve accuracy, efficiency, and strategic output.
• Identify opportunities to improve reporting, dashboarding, workflow clarity, and the scalability of account-level insight delivery.
• Stay current on new product capabilities, analytics technologies, and industry developments, and recommend improvements that strengthen measurement quality and business impact.
• Help translate technical outputs, data structures, and measurement realities into client-relevant language that supports stronger understanding and adoption.
• Maintain a strong working knowledge of quantitative methods and statistics, and proactively propose tests, analyses, and reporting approaches on an ongoing basis.
• Lead the development of analytical capabilities and solutions such as segmentation, campaign evaluations, custom reporting, dashboard logic, and cross-channel performance analysis.
• Connect data across channels, platforms, and reporting environments to produce integrated insights and actionable recommendations.
• Complete appropriate quality-control procedures for analysis, reporting, and data visualization to ensure outputs are accurate and decision-useful.
• Balance business needs with the appropriate level of analytical difficulty so outputs are both rigorous and practical.
• Use SQL and related analytical tools as working tools for extracting, validating, and interpreting data in support of client decisions.

Insights Lead Analyst

• Own end‑to‑end integrated, multi‑channel planning for assigned accounts and present at client touchpoints;
• Align annual/quarterly/campaign plans to business objectives with clear trade‑offs, channel roles, pacing, and investment recommendations;
• Build trusted relationships with director/VP‑level stakeholders; expand the stakeholder map;
• Drive performance, optimization, and transparency;
• Lead client touchpoints that convert insights into clear decisions and next steps;
• Build and demonstrate deep working knowledge of the Bliss Point App Suite; be an early adopter who connects features, data structures, and limitations to client priorities and decisions;
• Define simple success measures by objective (awareness, consideration, conversion) and partner with Analytics/Econometrics to design the measurement approach;
• Synthesize multi‑source, multi‑channel data into clear stories and investment cases with expected impact and confidence ranges;
• Promote a culture of accountability and performance; set clear goals and expectations; provide timely feedback and coaching.

Director, Client Partner

Art Director

• Set the strategic creative direction for how we design across Amazon, Walmart, Instacart, Chewy, and emerging commerce platforms — defining the point of view, not just executing against it
• Lead the highest-stakes commerce design work across our top accounts, from A+ Content and Brand Stores to DPIs, video, and Commerce Media creative
• Know commerce creative systems thoroughly — and know exactly when and how to break it, bend it, or push past defaults to do work the platform hasn't seen before
• Translate Amazon, Walmart, and marketplace performance data into sharper creative decisions, and use it to defend, refine, or kill ideas with conviction
• Design with a sharp awareness of search and SEO best practices for e-commerce — understanding how creative interacts with discoverability, indexing, keyword strategy, and emerging surfaces like Amazon's Rufus and AI-driven shopping assistants
• Articulate the why behind every design choice — through the lens of the shopper, the platform, the brand, and the business outcome. Be able to articulate this internally and with clients.
• Consult with retail operations, performance, and strategy teams as the senior creative voice on commerce; partner across functions to make the work smarter
• Serve as the creative lead on new business pitches and client engagements - building the narrative, leading the room, and helping close the commerce work that defines our practice
• Mentor design, copy and other studio team members across the commerce team, raising craft, rationale, and judgment across the board
• Develop frameworks, POVs, and thought leadership that position Tinuiti as the definitive voice in commerce creative
• Stay ahead of platform changes, beta features, and module rollouts — and turn them into client opportunity before competitors catch on
• Present at the highest levels with confidence, clarity, and a point of view clients remember

Art Director, Commerce Media

Affiliate Manager

• Serve as the visionary leader for our affiliate practice, responsible for defining the next generation of performance-based partnerships.
• Anticipate the impact of AI, privacy changes, and search engine evolution on the affiliate ecosystem to pivot strategies proactively.
• Transition the team from traditional lower-funnel management to sophisticated, content-led, full-funnel partnership ecosystems.
• Act as the face of the affiliate department both internally and externally, contributing to the agency/company’s overall strategic roadmap.
• Ensure clients' affiliate programs align with broader business objectives and long-term growth.
• Partner with the business development team to lead pitches and identify expansion opportunities within existing accounts.
• Own the financial health of the affiliate department, including margin management, resource allocation, and achieving aggressive ROI targets.
• Break down internal silos by integrating affiliate strategies with other media channels (like Paid Social, SEO, Commerce, Influencer, etc.) to create a unified performance engine.
• Evaluate and implement emerging technologies and tracking solutions to ensure "best-in-class" attribution and data integrity.
• Oversee complex account transitions, ensuring innovative frameworks are established from day one.
• Mentor, teach and elevate Affiliate talent, fostering a culture of accountability, curiosity, and high performance.
• Manage departmental headcount and organizational structure to support scaling without sacrificing quality.
• Aid on client work day-to-day.

Paid Search Strategist

Senior Growth Media Strategist

Paid Search Strategist

Senior Client Partner, Account Manager

Paid Search Strategist

Paid Media Strategist

Senior SEO Specialist

Group Director, Client Partner

Director, TV, Video, Audio & Display

Growth Media Creative Specialist

Manager, SEO

Insights Lead Analyst

Director, Client Partner

Art Director, Commerce Media

Vice President, Affiliate Marketing