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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expert-level proficiency in Google Ads and DV360, with a deep understanding of YouTube's integration across digital platforms. Proven ability to lead enterprise-level programs, influence C-suite stakeholders, and drive high-impact partnerships.
Highest-signal resume keywords
10+ Years Leading Enterprise-Level YouTube ProgramsExpert-Level Proficiency in Google Ads and DV360Advanced Mastery of YouTube Measurement SuiteSkilled in AI-Driven Resources for Campaign ManagementDeep Literacy Across Digital Landscape
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Google AdsDV360YouTube Measurement SuiteBrand LiftSearch LiftConversion LiftGeo-ExperimentsMMMCampaign ManagementTargeting Strategies
Soft Skills
Client Relationship ManagementStrategic ThinkingInfluencing StakeholdersEffective CommunicationThought Leadership
Tools & Technologies
Tinuiti's Proprietary Measurement SolutionsAI-Driven Resources
Industry Keywords
Digital LandscapeCross-Functional TeamsBrand SafetyContextual TargetingCreator EconomyHolistic PerformancePolitical HeadwindsAction-Driving Narratives
About the role
Key responsibilities & impact- Lead executive client touchpoints to frame ambition, trade-offs, and a multi-quarter roadmap; convert insight into decisions and funded next steps.
- Act as senior channel strategist for large clients: interrogate briefs, run competitive/scenario planning, reduce churn risk via formal account reviews and playbooks, and neutralize political headwinds with clear decision criteria.
- Shape win themes, differentiated solutioning, and executive narratives for new business and cross-sell, quantifying value, risk, and confidence.
- Drive and shape effective client meetings that deliver valued thought exchange and actionable insights on a consistent basis.
- Build and maintain trusted client relationships with the appropriate stakeholders across your brand portfolio, as defined in partnership with Client Partner leadership.
- Position YouTube as the world’s most dynamic media platform—reframing it from a standard video channel to a holistic discovery engine that bridges Search, Social, TV, Audio, SEO, and the Creator economy.
- Evangelize YouTube’s role as the 'connective tissue' of modern media, guiding cross-functional teams on how to integrate the platform into their respective flows.
- Identify a best-in-class partner ecosystem—spanning contextual targeting, brand safety, and suitability—to ensure our brands operate in a secure, high-impact environment that defines industry standards.
- Construct action-driving narratives using App outputs; ensure instrumentation hygiene and fast issue triage with Product partners.
Requirements
What you’ll need- 10+ years of experience leading enterprise-level YouTube programs, with a proven track record of influencing C-suite stakeholders and driving high-level partnership initiatives with Google
- Deep literacy across the digital landscape, with the specialized ability to articulate how YouTube impacts and integrates with Search, Social, TV, Audio, and SEO to drive holistic performance
- Expert-level proficiency in both Google Ads and DV360, with the technical authority to navigate complex targeting, reservation inventory, and a map of 3rd party partners for brand safety and suitability.
- Advanced mastery of the full YouTube measurement suite—including Brand Lift, Search Lift, Conversion Lift, Geo-Experiments, and MMM—coupled with the ability to leverage Tinuiti’s proprietary measurement solutions to prove incremental value.
- Proven ability to identify gaps in platform stories or measurement capabilities and collaborate with internal Product teams and Google to co-develop first-to-market solutions.
- Skilled in using AI-driven resources to accelerate training, automate campaign management, and optimize.
- Highly credible vertical or channel POVs; ability to represent Tinuiti in the market.
Benefits
Comp & perks- Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Retirement: Match up to 4% of your contributions at 100%
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
- Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources