Tinuiti

People Operations

• Operate as a strategic consultant and trusted advisor to business leaders, translating business objectives into people strategies that drive organizational performance and transformation.
• Champion a culture of excellence by driving initiatives that elevate performance, engagement, and retention across the organization
• Provide expert guidance on change management strategies that ensure smooth transitions, employee engagement, and sustained performance during periods of significant change
• Advise and coach managers on leadership best practices, team performance optimization, and people management strategies to improve leadership effectiveness
• Oversee the most complex and sensitive employee relations issues, including large-scale reorganizations, while maintaining fairness and organizational integrity
• Identify training needs and collaborate with Learning & Development to design and deliver programs that enhance employee capabilities and address skill gaps
• Continuously assess the effectiveness of HR programs and make data-driven recommendations for improvements that drive business outcomes
• Leverage custom dashboards to analyze HR metrics and workforce data including turnover rates, diversity metrics, engagement scores, and performance trends to identify risks and opportunities
• Provide actionable insights and data-driven recommendations that support business planning and strategic HR decision-making
• Serve as a senior advisor to cross-functional leaders, ensuring the alignment of HR strategies with business objectives and leading complex, multi-disciplinary projects that drive organizational transformation
• Contribute to the design, own implementation and continuous improvement of HR systems and programs that scale with the organization, in partnership with COE leads
• Collaborate with legal counsel to navigate complex compliance issues and mitigate risks while maintaining expert-level knowledge of employment law

People Business Partner Lead

Performance Marketing

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
• Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact.
• Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative).
• Teach clients and teammates, and document what works so others can reuse it.
• Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+).
• Test small, prove value, then scale.
• Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.
• Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.
• Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.
• Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets).

Paid Social Strategist

Principal

• Lead executive client touchpoints to frame ambition, trade-offs, and a multi-quarter roadmap; convert insight into decisions and funded next steps.
• Act as senior channel strategist for large clients: interrogate briefs, run competitive/scenario planning, reduce churn risk via formal account reviews and playbooks, and neutralize political headwinds with clear decision criteria.
• Shape win themes, differentiated solutioning, and executive narratives for new business and cross-sell, quantifying value, risk, and confidence.
• Drive and shape effective client meetings that deliver valued thought exchange and actionable insights on a consistent basis.
• Build and maintain trusted client relationships with the appropriate stakeholders across your brand portfolio, as defined in partnership with Client Partner leadership.
• Position YouTube as the world’s most dynamic media platform—reframing it from a standard video channel to a holistic discovery engine that bridges Search, Social, TV, Audio, SEO, and the Creator economy.
• Evangelize YouTube’s role as the 'connective tissue' of modern media, guiding cross-functional teams on how to integrate the platform into their respective flows.
• Identify a best-in-class partner ecosystem—spanning contextual targeting, brand safety, and suitability—to ensure our brands operate in a secure, high-impact environment that defines industry standards.
• Construct action-driving narratives using App outputs; ensure instrumentation hygiene and fast issue triage with Product partners.

Principal Strategist

Account Manager

• Design and scale a diversified lead generation engine targeting enterprise brands.
• Own and evolve Tinuiti’s referral ecosystem, including director-and-above alumni, independent consultants, and strategic referral partners.
• Expand and activate a high-value network of consultants and partners, continuously sourcing and onboarding new relationships to drive qualified pipeline growth.
• Lead and develop the team responsible for inside sales, partner sourcing, relationship management, and referral pipeline generation.
• Establish and own a centralized partner pipeline infrastructure to track opportunities sourced, passed, influenced, and closed.
• Build and own Tinuiti’s Private Equity growth strategy as a core pipeline driver.
• Develop relationships with operating partners, deal teams, and portfolio company leadership.
• Oversee strategic partnerships within the Amazon ecosystem.

Vice President – Head of Partnerships

Director

• Lead and mentor a team of commerce specialists and people managers.
• Own and manage key client relationships as the senior Commerce leader.
• Champion Tinuiti’s product and technology suite within commerce delivery.
• Oversee the analysis of complex commerce performance data; ensure recommendations are evidence‑based, measurable, and tied to client KPIs.
• Oversee development and execution of comprehensive commerce strategies.

Senior Director, Marketplaces

• Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management.
• Partner with day to day clients/client side subject matter experts to strategize & present new optimization or testing opportunities.
• Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction.
• Lead a team of paid search marketers, providing guidance, setting objectives, and fostering their professional development.
• Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks.
• Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly.
• Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance.
• Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution.
• Utilize reporting, analytics, and trend tools on a daily basis to track campaign results and present findings in weekly client calls.
• Ensure frequent internal communication and integration with other channel leaders working on the same client; enabling each team member to identify how other channel activity is impacting theirs.

Senior Manager, Paid Search

Data Scientist

• Curate measurement of client websites from intention to technical execution.
• Consult on the ecosystems that empower and participate in data collection strategy.
• Translate impact of implementation and down-funnel results, serving as connective tissue between technical implementation and end user behaviors.
• Champion a data-driven culture by translating complex analytics concepts—such as server-side tracking, identity resolution, and signal loss—into accessible, actionable insights for non-technical stakeholders and executive leadership.
• Create and maintain standardized documentation, best-practice guides, and playbooks that empower marketing and cross-functional teams to leverage web analytics and data enrichment tools effectively.
• Assist with the monitoring and maintenance of data pipelines, ensuring that signals are flowing accurately from client environments to internal systems.
• Support the integration of 1P (first-party) data solutions, helping to bridge the gap between client data warehouses and marketing platforms.
• Manage user access and permissions for technical tools, ensuring data security and compliance with company protocols.
• Prioritize and resolve technical tickets, troubleshooting pixel/macro implementations and cloud app issues (Jira, Google Workspace) to ensure operational uptime.
• Partner with Marketing and Sales to provide feed strategy guidance and data enrichment insights.
• Assist and support both internal and external needs investigating issues, executing tagging functions where needed, and helping QA.
• Diagnose and resolve common technical issues by following established processes, escalating complex feed or API issues as needed.
• Actively document recurring feed errors and solutions to enhance team knowledge and improve future troubleshooting.
• Demonstrate a desire to learn and grow within the signal enrichment field, proactively staying updated on industry trends and platform changes.
• Incorporate A.I. tools into daily workflows to boost efficiency and automate manual, repetitive tasks.

Data Web Analytics Lead

Client Partner

• Lead multiple client accounts, overseeing a team to develop comprehensive account plans that address client needs and align with their strategic goals, ensuring ongoing satisfaction and retention.
• Act as the primary advocate for clients within the agency, ensuring their goals are prioritized in strategic discussions and decision-making processes.
• Partner with pod leadership on providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, and ensuring adherence to scorecard tasks.
• Utilize a deep understanding of the clients' business, industry trends, and KPIs to offer strategic guidance and impactful solutions.
• Champion innovative thinking within the team, inspiring the development of leading-edge solutions that drive client success and potentially win awards.
• Equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in our expertise.
• Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations.
• Leverage strong knowledge of multiple digital channels (SEM, SEO, CRO, Social, Shopping, Display, etc.) to develop strategic plans, clearly tying channel recommendations to the client’s business goals.

Senior Manager, Client Partner

Financial Planning and Analysis

• Use audience, competitive, channel, and media planning tools and strong media acumen to help answer critical questions and make recommendations around the timing, size/budget, duration/flighting, and media mix of new and existing campaigns reflective of a client’s business strategy to advance its share/penetration and achieve profitable growth
• Lead the identification of media partners/platforms, programming/networks opportunities that are best to suited for our client(s) and their unique needs, with the aim of maximizing the impact of their campaigns through a range of media platforms; predominantly OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search and Digital Audio
• Analyze demographic data and trends in consumption to ensure these are factored into our media recommendations.
• Interpret insights and data from tool suite to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance
• Leverage past offline media planning experience and agency case studies to inform the core planning metrics and benchmarks (i.e. the optimal reach, frequency, TRP/GRP, impressions to meet a given client objective)
• Own conception and delivery of innovative, well-targeted business-building marketing solutions and serve as a key point of contact for the client in the development and approval of these plans
• Operate cross-functionally with our investment team and our client strategy team to ensure that our planning outputs and recommendations are synced with our measurement capabilities and our buying footprint
• Work in lockstep with Client Strategy & Analytics counterparts to understand our performance-based attribution and optimizations, arriving at a synergistic approach that combines these outputs with the future planning inputs for a blended campaign that hits our client’s KPIs
• Partner with our Strategic Planning lead to serve as the agency liaison with our external planning tool partners. Help evaluate and roadmap the further development of Tinuiti’s suite of tools including evaluation, recommendations, and rationale for changes or enhancements

Senior Media Planner, Strategic Planning

• Drive efficient, profitable client growth across Paid Search and Shopping
• Design and optimize full-funnel programs to reduce waste
• Apply rigorous measurement and AI-enabled workflows
• Build trusted relationships with client stakeholders
• Educate clients and internal teams; codify learnings

Paid Search Strategist

Growth Marketing

• Lead the development and execution of innovative and high-impact performance marketing strategies aligned with overarching business goals and objectives.
• Utilize advanced analytics tools to gather, analyze, and interpret intricate campaign data. Derive strategic insights to optimize campaigns, enhance ROI, and drive significant performance improvements.
• Drive sophisticated audience research and segmentation initiatives. Utilize advanced targeting methodologies to refine audience strategies for personalized messaging and optimized campaign performance.
• Spearhead collaboration with creative teams to ideate and implement high-performing ad creatives, landing pages, and campaign assets. Oversee A/B testing strategies to drive continuous enhancement.
• Manage and allocate campaign budgets effectively, ensuring maximum ROI and cost-efficiency. Generate detailed reports, analyze performance metrics, and provide strategic recommendations to stakeholders.
• Stay at the forefront of industry trends, emerging technologies, and best practices in performance marketing. Lead the implementation of innovative approaches to maintain a competitive edge.
• Lead and oversee a team of account managers on client engagements, ensuring effective project management and task delegation to optimize team efficiency, meet client goals, and achieve target outcomes.
• Support the sales process for new accounts by conducting audits of prospective clients and participating in sales pitches to drive new business opportunities.

Senior Growth Media Strategist

• Drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact.
• Apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV.
• Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
• Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
• Integrates search and shopping into broader growth plays; communicates in business terms.
• Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
• Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
• Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
• Educates clients and internal teams; codifies learnings and playbooks that scale.
• Operates with accountability and bias to action; spots and eliminates process and media waste.

• Foster strong, transparent relationships with clients, providing them with regular updates on project status, issues, and resolutions.
• Utilize a deep understanding of the clients' business, industry trends, and KPIs to offer strategic guidance and impactful solutions.
• Lead the development of budgets and forecasts with clients, ensuring that budget is being used in the most efficient manner and clients are billed correctly.
• Develop a thorough understanding of each client's industry, business challenges, and goals to tailor strategies that drive measurable results.
• Engage with Tinuiti's internal teams to contribute positively towards client project outcomes and strategic initiatives.
• Act as a point of contact for client communications, ensuring that clients receive timely updates on project progress and outcomes. Address client concerns, resolving issues swiftly and efficiently to maintain client satisfaction.
• Equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in our expertise.
• Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, enhancing client strategies and recommendations.
• Leverage strong knowledge of multiple digital channels (SEM, SEO, CRO, Social, Shopping, Display, etc.) to develop strategic plans, clearly tying channel recommendations to the client’s business goals.

Senior Client Partner, Account Manager

• Client-Centric Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
• Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
• Integrates search and shopping into broader growth plays; communicates in business terms.
• Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
• Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.
• Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.
• Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
• Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
• Educates clients and internal teams; codifies learnings and playbooks that scale.
• Operates with accountability and bias to action; spots and eliminates process and media waste.
• Influences without authority; closes the loop from decision to measurable outcome.

• Client‑Centric Design and socialize multi‑year growth strategies across your portfolio; align executives on ambition, investment, and a practical change roadmap, resolving competing incentives and complex politics along the way.
• Nurture trusted, resilient relationships across the stakeholder system (including C‑suite); lead strategic client touchpoints and formal cross‑functional account reviews that turn insight into decisions, analyze churn drivers, and implement preventive actions.
• Oversee and elevate integrated planning across multiple accounts so plans are consistent, strategic, and aligned to business and portfolio objectives; standardize planning frameworks (audience strategy, channel mix, investment scenarios, pacing) and engage Strategic Planning for cross‑brand/multi‑market, long‑lead inventory, or complex governance needs.
• Review, strengthen, and pressure‑test Director‑level plans - fine‑tune investment levels, channel roles, forecasting assumptions, and trade‑offs - and partner closely with Analytics/Econometrics, Channel teams, and Creative to ensure feasibility and measurement alignment.
• Lead or co‑present senior‑level planning presentations and major pitches with Biz Dev and your VP, shaping the story, solution, and value proposition so they are clear, defensible, and aligned with leadership expectations.
• Evangelize the Bliss Point App Suite and a product‑first operating model; set portfolio adoption, quality, and usage standards tied to retention, cross‑sell, and efficiency.
• Operate the feedback loop with Product: consolidate client needs, prioritize systemic issues, sponsor automation/operating model improvements that free capacity for higher‑value work, and influence the roadmap with your VP and Product leaders.
• Coach leaders to use App Suite insights in executive conversations; institutionalize narrative quality (what, so what, now what) across teams.
• Challenge and evolve measurement approaches (e.g., MMM, incrementality, attribution) across your clients; align executives on investment cases, risk/return profiles, and clear success thresholds.
• Make analytics and planning readable and repeatable across accounts: set consistent goals by objective, a shared cadence for readouts, and simple documentation of assumptions, risks, and decisions so insights lead to concrete next actions.
• Oversee high‑severity data and measurement escalations; ensure strong QA governance; partner with Analytics/Econometrics leadership to advance methods and upskill leaders.
• Maintain expert-level knowledge of relevant commerce media platforms, proactively educating clients and internal colleagues on updates and benefits.
• Apply expert‑level, measurement‑guided strategy across channels (including owned/earned), orchestrating interdependencies to optimize the holistic mix; integrate strategy, product, and measurement into a single, accessible narrative.
• Exemplify innovative thought leadership within your vertical/channel and the broader commerce media landscape, advancing agency best practices and contributing insights internally and externally.
• Lead client education initiatives to elevate measurement, product, and channel literacy; set portfolio‑wide best practices leaders can apply.
• Use inventory/economic models across channels to guide executive trade‑offs (e.g., scale vs. efficiency) and prioritize strategic bets.
• Proactively assess and diagnose omnichannel opportunities for improvement.
• Evangelize meritocracy and accountability; build a high‑trust leadership culture that performs through ambiguity and change.
• Shape cross‑sell and portfolio growth strategy; lead strategic pursuits; sponsor transformational initiatives (e.g., migration to new measurement frameworks, operating model shifts) that improve client and business outcomes.
• Build durable partnerships with Product, Analytics, Finance, and I&G to remove systemic friction and accelerate impact; partner with centralized Ops/Finance for delivery quality, pricing/SOW accuracy, staffing/capacity alignment, and forecast reliability.
• Build and scale a strong leadership bench; ensure succession readiness and sustained engagement.
• Hold senior leaders accountable to performance, values, and strategic people development; lead complex change and maintain clarity through ambiguity.
• Shape and reinforce a leadership culture that values trust, clarity, and ownership; represent the talent strategy in senior forums and influence org‑wide leadership practices.
• Instill a product‑led mindset in teams; hold leaders accountable for implementation, stewardship, and adoption.

People Business Partner Lead

Paid Social Strategist

Principal Strategist

Vice President – Head of Partnerships

Senior Director, Marketplaces

Senior Manager, Paid Search

Data Web Analytics Lead

Senior Manager, Client Partner

Senior Media Planner, Strategic Planning

Paid Search Strategist

Senior Growth Media Strategist

Paid Search Strategist

Senior Client Partner, Account Manager

Paid Search Strategist

Group Director, Client Partner