Tinuiti

Affiliate Manager

• Lead the strategic alignment of affiliate marketing initiatives with client objectives, ensuring that recommendations drive performance and growth.
• Engage with key client stakeholders to discuss affiliate strategies, offering insights to enhance program effectiveness.
• Oversee the seamless onboarding and transitions of affiliate marketing accounts, introducing innovative strategies to expand reach and revenue.
• Ensure that affiliate tracking and ad operations are accurately delivered, partnering with the ad ops team to provide best-in-class guidance.
• Provide coaching and feedback to affiliate team members, ensuring that they meet performance goals and deliver optimal results.
• Collaborate with leadership to set financial targets for affiliate programs, ensuring efficient resource allocation to maximize ROI.
• Monitor affiliate program margins and ensure financial goals are met.
• Stay updated on affiliate marketing trends, technologies, and industry shifts to implement innovative tactics that enhance performance.
• Drive thought leadership by introducing cutting-edge strategies to improve affiliate campaign effectiveness.
• Equip clients with the knowledge to confidently discuss affiliate marketing strategies.

Senior Manager, Affiliate

Performance Marketing

• Spearhead the development of comprehensive paid social strategies aligned with client objectives and market trends.
• Provide strategic direction and oversee the execution to ensure campaigns meet defined goals, optimizing for maximum impact.
• Engage with clients at a senior level to understand their objectives and translate them into effective paid social strategies.
• Deliver strategic insights, reports, and recommendations based on thorough campaign analysis.
• Lead, mentor, and inspire a team of Paid Social Managers and Strategists, providing guidance, support, and fostering a culture of innovation and collaboration.
• Delegate tasks, set clear objectives, and cultivate a high-performance team environment.
• Utilize advanced analytical skills to interpret campaign performance data, extract actionable insights, and provide strategic recommendations.
• Lead the team in leveraging data to optimize campaign performance and refine strategies.
• Effectively communicate and educate clients on new platforms, strategies, and industry trends in a way that is easily understood, and collaborative to strengthen the relationship.
• Stay ahead of industry trends, research and implement innovative tactics and technologies in paid social media marketing.
• Drive the introduction of novel ideas and approaches to continuously enhance campaign effectiveness and company competitiveness.
• Supervise and optimize multiple end-to-end paid social campaigns, focusing on setup, continuous improvement, and advanced audience targeting techniques across various platforms to drive superior ROI.

Senior Manager, Paid Social

• Plan, design, and execute Paid Search campaigns, overseeing campaign launches, including keyword and ad text creation/expansion, ensuring proper tracking setup, and providing instructions for all tools and engines. Consistently seek out opportunities for innovation and growth.
• Oversee junior team members’ daily utilization of reporting, analytics, and trend tools. Assist with forecasting. Implement and manage negative keyword strategy, website & category exclusions, URL audits, keyword/ad text expansion, conflicting negatives, and various Display, Video, and hybrid campaign types (PMAX / Demand Gen).
• Track and monitor campaign results regularly, including daily/weekly/quarterly/yearly reporting, Quarterly Business Reviews, and End-of-Year analysis
• Effectively communicate insights across disciplines, fostering holistic search performance (ie: across Organic, Paid Social, etc.). Mentor and effectively delegate tasks and responsibilities to junior team members, fostering their growth and development.
• Independently communicate with clients through email or phone, fostering strong working relationships, and effectively managing their expectations.

Paid Search Strategist

• Efficiently oversee campaign lifecycles, ensuring successful launches and optimization for ROI.
• Consistently seek out and pursue opportunities for innovation and growth.
• Effectively forecast, advise and manage substantial budgets, and optimize bids for efficient campaign performance.
• Interpret diverse data to make data-driven decisions, optimizing campaigns.
• Effectively communicate insights across disciplines, fostering holistic search performance (ie: across Organic, Paid Social, etc.).
• Mentor and effectively delegate tasks and responsibilities to junior team members, fostering their growth and development.
• Actively seek opportunities for mentorship, while “managing up” as necessary.
• Independently communicate with clients through email or phone, fostering strong working relationships, and effectively managing their expectations.

Senior Paid Search Strategist

SEO Marketing

• Campaign Management: Design and oversee the execution of comprehensive SEO campaigns tailored to clients' business objectives.
• Manage all aspects of campaign development, including keyword research, on-page optimization, and technical SEO, ensuring strategies are innovative and results-driven.
• Performance Tracking & Optimization: Utilize advanced analytics and SEO tools to monitor campaign performance, track key metrics, and identify optimization opportunities.
• Continuously refine strategies based on data insights and industry trends to maximize ROI and achieve strategic goals.
• Data Analysis & Reporting: Conduct thorough analysis of SEO performance data to generate insightful reports.
• Provide actionable recommendations based on data trends and campaign results, and present findings to clients and internal teams to inform strategic decisions.
• Collaboration: Lead collaboration efforts with content teams, web developers, and other digital marketing professionals to integrate SEO best practices into all aspects of website management and content development.
• Drive cross-functional initiatives to support SEO goals.
• Client Communication: Act as the primary SEO contact for clients, offering expert guidance and strategic recommendations.
• Maintain strong client relationships by delivering regular updates, presenting reports, and addressing any questions or concerns with professionalism and expertise.

SEO Strategist

Manager

• Serve as the strategic lead for key accounts, guiding the development and execution of comprehensive advertising strategies.
• Build and maintain strong, trust-based relationships with senior client stakeholders, ensuring satisfaction and long-term growth.
• Lead the onboarding process for new clients and manage smooth transitions for existing accounts.
• Ensure a deep understanding of client goals and provide strategic direction from the outset.
• Oversee and mentor a team of specialists and strategists, driving performance and professional development.
• Foster a culture of innovation, collaboration, and excellence within the team.
• Develop and implement strategies that align with clients' business goals, focusing on maximizing ROI and achieving financial targets.
• Monitor and adjust campaigns based on performance data and financial KPIs.
• Drive innovation by staying ahead of industry trends and introducing new strategies in TV, CTV, streaming, audio, display, and OOH advertising.
• Position the company as a leader in media strategy through thought leadership and industry involvement.
• Educate senior client stakeholders on the latest media analytics trends and best practices.
• Provide strategic guidance through workshops, presentations, and direct consultation.
• Maintain an advanced understanding of the advertising industry, particularly in TV, CTV, streaming, audio, display, and OOH media, to anticipate and respond to market changes that may impact client strategies.
• Demonstrate deep expertise in optimizing the media mix across TV, CTV, streaming, audio, display, and OOH channels, ensuring the most effective use of client budgets to drive campaign success.

Senior Manager, TVAD

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
• Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact.
• Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative).
• Teach clients and teammates, and document what works so others can reuse it.
• Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+).
• Test small, prove value, then scale.
• Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.
• Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.
• Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.
• Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets).

Paid Social Strategist

Creative Strategist

• The Creative Strategist is responsible for guiding and defining the client’s strategy and goals for all creative scoped in the SOW including messaging strategy, testing strategy, and reporting on creative insights to inform future creative.
• The Creative Strategist is expected to be the day-to-day POC for strategy and planning for internal and external contacts for clients as they develop audience-targeted creative campaigns aligned with channel best practices, adapting brand guidelines to achieve KPIs.
• You will also develop deep relationships with and collaborate closely with our media and client services teams to conceive, develop, and execute strategic creative that fulfills campaign goals.
• Your mission will be to elevate our clients and achieve exceptional results through innovative and audience-specific messaging across today’s broad spectrum of digital media channels.

Client Partner

• Lead a portfolio of clients, ensuring strategic alignment of account team recommendations with client objectives.
• Oversee client onboarding, offboarding, and account transitions.
• Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks.
• Collaborate closely with Pod Leader and Directors throughout the pod to achieve financial targets and objectives.
• Stay at the forefront of industry, consumer, platform, and relevant vertical trends.
• Equip clients with the knowledge and confidence to speak about strategic directions and decisions.
• Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices.

Director, Client Partner

Analyst

• Lead day-to-day communications, data gathering, and driving key deliverables in the support of the Measurement Strategy for all assigned clients
• Lead the interpretation of all-cross channel models (MMM, etc.) and supporting analyses, connect to media strategy for recommendations, and align against client targets/goals
• Lead data-driven analyses and analytics projects aimed at driving our clients’ media and business outcomes and support the Client Partner team in the development of, and lead QA efforts around, client deliverables and begin to take on responsibility for incorporating findings into a broader client story
• Work with performance data via media platforms (e.g., Google, Meta), analytics systems (e.g., GA, Adobe), and especially advanced measurement tools/methodologies (e.g., MMM, incrementality testing) to deliver insights that optimize our clients’ media investment allocations
• Be a source of knowledge on analytics tools and offerings including keeping up to date with industry trends, services, and technologies
• Assist business development team by potentially joining pitches, helping create presentations for both existing and prospective clients, and educating internal teams on analytics services as needed
• Lead client calls and all other comms to manage Analytics engagement for top tier clients
• Lead periodic trainings and discussions about common client requests, and relevant new tools and technologies. Develop standardized processes and collateral to help streamline requests and new client work
• Assist Mgrs/Directors in the development of materials in support of their public-facing content and internal training content.