Tinuiti

Director

• Decide how we structure each client contract, analyzing inputs like statements of work and historical margin data.
• Create calculators and tools used to price work, design AI-powered pricing calculators.
• Dig into portfolio data to surface insights that drive stronger margins.
• Work closely with our Resource Management team to ensure we don’t promise work we lack the staff to handle.
• Make tough calls that protect client relationships and agency profitability.
• Lead the charge in testing new ways to get paid, has direct access to C-suite decision-makers.

Director, Pricing – Commercial Strategy

Business Operations

• Maintain close relationships with portfolio and group leads, serving as the accountable owner for all staffing, planning, and internal operational decisions.
• Lead organizational structure and spans-of-control planning to ensure portfolios are organized for both maximum growth and operational efficiency.
• Facilitate regular touchpoints with leadership to discuss pipeline activity and team capacity, bringing structure and clarity to complex organizational shifts.
• Identify risks and implement solutions that keep the portfolio running smoothly and transparently.
• Manage last-mile staffing for all roles within the group, serving as the final decision-maker to ensure quick and accurate coverage for new deals, transitions, and backfills.
• Own the end-to-end hiring process, including developing data-backed business cases and recommending new roles based on analysis of financial and capacity needs.
• Lead account rebalancing initiatives by assessing demand shifts and proactively adjusting allocations to meet workload needs or margin targets.
• Coordinate closely with Business Development to determine staffing availability and expertise for upcoming pitches and new business opportunities.
• Maintain a deep understanding of team capabilities to ensure every assignment supports both short-term client success and long-term portfolio health.
• Define staffing needs for all new opportunities and coordinate with Client Finance to ensure alignment with group profitability and margin targets.
• Own allocation management, CPS insights, and portfolio analysis to identify resourcing risks or inefficiencies.
• Partner with Client Finance, Business Development, and Client Success on renewal planning, scope changes, and the financial implications of contract shifts.

Business Operations Director

Creative Strategist

• Define and oversee the creative strategy for client campaigns, ensuring alignment with business objectives and marketing goals.
• Collaborate with internal teams (e.g., creative studio, media planning, client partnership, analytics) to develop integrated creative solutions tailored to audience segments and client KPIs.
• Leverage data insights to refine strategies and drive innovation in creative outputs.
• Manage and mentor a team of Creative Strategists, providing clear direction, feedback, and professional development opportunities.
• Help manage partnership with the Creative Studio to maximize value of creative delivery to clients.
• Facilitate cross-functional collaboration to foster a culture of innovation and excellence.
• Guide the development of audience-specific creative strategies, testing plans, and performance optimization across channels such as paid social media, display, streaming TV, and more, ensuring quality, timeliness, and alignment with client expectations.
• Review and approve creative concepts, ensuring consistency with brand guidelines and client/channel/industry best practices.
• Support pitch presentations and client communications as the account’s senior creative lead.
• Stay ahead of industry trends, emerging technologies, and generative AI tools to incorporate new ideas into campaigns.

Manager, Creative Strategy

Client Partner

• Account Management: Oversee the day-to-day management of client accounts, ensuring all projects are delivered on time, within scope, and to the highest quality standards.
• Devise and implement detailed account plans that leverage multiple media channels and Tinuiti’s diverse solutions to meet client objectives.
• Budgets & Forecasting: Assist clients in establishing budgets and forecasts, as well as use data provided to ensure that budget is being used in the most efficient manner and are actualized at the end of the month.
• Performance Tracking & Optimization: Identify and pursue opportunities for account growth and cross-selling, aligning with the client’s strategic goals and the company’s offerings.
• Data Analysis & Reporting: Analyze client data to identify trends, opportunities, and areas for improvement. Prepare reports and presentations that deliver insights to both clients and internal teams.
• Team Collaboration: Engage with Tinuiti’s client channel teams and additional internal teams to contribute positively towards client project outcomes and strategic initiatives.
• Client Communication: Act as a point of contact for client communications, ensuring that clients receive timely updates on project progress and outcomes. Support Client Partner team in addressing client concerns, resolving issues swiftly and efficiently to maintain client satisfaction.
• B2B Industry Expertise: Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations.

B2B Manager, Client Partner

Financial Planning and Analysis

• Leading the end to end strategic planning capability on your key client(s) as well as, ensuring all plans integrate seamlessly across every media channel type, including offline, online, upper-, mid-, and lower-funnel environments, advancing our strategic media capabilities across the broader team
• Orchestrates the development of rigorously grounded, full-funnel strategic media plans that reflect a client's business strategy to build its brand and use the full breadth of media principles (reach, frequency, incrementality, diminishing returns, attention, etc) to advance its share/penetration and drive profitable growth.
• Serve as the team’s most advanced educator and translator of media fundamentals, able to explain core planning concepts, such as audience architecture, media math, reach curves, investment allocation logic, channel roles, measurement frameworks, both to hands-on client practitioners and to VP+ executives.
• Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels
• Produce & templatize the core outputs of Tinuiti’s planning tool suite
• Oversee training curriculum on uncovering consumer insights and translating them into ideas that address client challenges
• C-Level partnership by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals.
• Be a critical stakeholder in the development of Tinuiti’s planning tool partners.
• Evaluate and roadmap the further development of Tinuiti’s suite of tools
• Leads consultancy opportunities focused on media mix and audience development
• Creatively craft information into concise stories that engages, inspires, and motivates
• Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc)
• Partner with primary client POCs to help them steward media strategies and recommendations across their organizations while establishing credibility with VP+ stakeholders as well as other members of the IAT
• Partner with Client Partners on account planning to identify media driven growth opportunities to increase client revenue growth
• Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency

Senior Director, Strategic Planning

Artificial Intelligence

• Design and implement end-to-end AI-driven processes using agent-based platforms
• Translate marketing and business requirements into structured, automated workflows
• Build and orchestrate AI agents that can reason, take actions, and collaborate across tools and systems
• Define guardrails, validation logic, and monitoring to ensure accuracy, reliability, and compliance
• Optimize prompts, agent logic, and tool usage for performance and cost efficiency
• Manage a clear work queue and deliver on time; proactively reduce rework and non‑converting spend.

Senior AI Workflow Specialist

Performance Marketing

• Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management.
• Partner with day to day clients/client side subject matter experts to strategize & present new optimization or testing opportunities.
• Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction.
• Lead a team of paid search marketers, providing guidance, setting objectives, and fostering their professional development.
• Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support.
• Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly.
• Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance.
• Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution.
• Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls.
• Ensure frequent internal communication and integration with other channel leaders working on the same client.

Senior Manager, Paid Search

• Own the client growth agenda and executive relationships; align strategies to P&L, customer journey, and board‑level outcomes
• Lead onboarding, transitions, and escalations; ensure transparency and trust; drive renewal, expansion, and cross‑sell
• Translate tactical media into business impact; ensure QA/operational excellence and test‑and‑learn discipline across the Pod
• Embed Bliss Point across clients to inform allocation, testing, and growth hypotheses; close feedback loops with Product/Analytics
• Govern adoption of platform automation/AI with clear guardrails, enablement, and stage‑gates
• Institutionalize hypothesis‑driven planning: Pod‑level test roadmaps, decision thresholds, tolerances, and read cadences
• Ensure data quality (tags, feeds, UTM/GA4); require financial narratives and sensitivity analysis for major decisions
• Orchestrate cross‑channel strategy (SEM, SEO, Social, Retail Media/Marketplaces, Lifecycle/CRM, Creative) with clear measurement
• Co‑own Pod financials with VP: margin, utilization, pricing/SOWs, staffing/capacity; eliminate process/spend waste
• Build and lead high‑performing teams and managers: goals, 1:1s, feedback, capability development, and succession pipeline
• Install governance (standards, scorecards, QA cadences, enablement) that sustains performance and consistency

Group Director, Client Partner

• Ensure our media buying and campaign operations run smoothly and efficiently, supporting the implementation of strategies for multiple clients.
• Monitor daily client performance and campaign delivery to ensure strategies are correctly implemented and objectives are met.
• Act as the main point of contact between network partners, vendors, and internal teams to facilitate seamless campaign execution.
• Send and track network orders and asset traffic instructions, ensuring all campaign materials are correctly distributed and accounted for.
• Track, organize, and reconcile weekly television network logs to identify and resolve discrepancies.
• Participate in meetings with publishers to stay current on media trends and leverage this knowledge to provide media recommendations.
• Assist the account management team with client communication and the preparation of weekly reports and presentations.

Media Investment Associate

• Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management.
• Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction.
• Lead a small team of paid search marketers, providing guidance, setting objectives, and fostering their professional development.
• Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks.
• Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly.
• Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance.
• Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution.
• Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls.
• Provide regular thought leadership across the department spanning blog contributions, POVs, and guides in the ever-evolving paid search landscape.
• Ensure frequent internal communication and integration with other channel leaders working on the same client; enabling each team member to identify how other channel activity is impacting theirs, and partnering to determine the appropriate next steps to maximize the broader picture.

Manager, Paid Search

• Research, vet, and execute media plans for our largest, most complex agency clients, ensuring that they run efficiently and accurately through both hands-on management and team delegation.
• Initiate opportunities for strategic expansion, optimization, and campaign growth across the department.
• Oversee daily and bigger picture campaign delivery across channels, ensuring strategies are appropriately implemented, errors are kept to a minimum, and nuanced full-funnel goals are being achieved
• Interface with large network partners, vendors, and internal teams to ensure smooth campaign execution, complex problem solving, and innovative thinking with a solution-oriented mindset and an understanding of others’ perspectives and goals.
• Firm knowledge of TV, audio, and display trends through educational meetings with publishers as well as your own independent research, utilizing insights to make informed media recommendations and fostering knowledge sharing among your peers.
• Evaluate partner materials and negotiate media plans and costs for complex, full-funnel campaign objectives, with a clear ability to vet new offerings and assess the value of media opportunities for the clients you work on while finding ways to expand access to these offerings.
• Accountable for moderately complex projects that have a major impact on the Media Investment department, showcasing your flexibility and creativity in improving how we function with clients and media partners alike and helping leadership prioritize the work of the greater team.

Senior Media Investment Buyer

• Assume full ownership of the cash flow forecasting process, ensuring strategic liquidity management.
• Own and manage the end-to-end cash forecasting process, ensuring accurate and timely projection of inflows and outflows to support precise financial planning.
• Direct the gathering of necessary data from various departments and groups to feed the cash flow model.
• Monitor actual cash flow against forecast targets, quickly identifying and explaining variances. Develop corrective actions or recommendations to optimize working capital and maintain target liquidity levels.
• Own and deliver external compliance and reporting activities, ensuring timely and accurate communication to the company's Private Equity (PE) partner and debt lenders.
• Prepare and present comprehensive monthly financial reports, including a full three-statement package, client metrics, and other company-specific data points, all with detailed variance analysis against budget and forecast.
• Manage the preparation of formal quarterly financial statements and certifications required by debt covenants.
• Ensure that all financial reports and presentations for internal and external stakeholders are accurate, timely, and prepared in compliance with company standards and reporting requirements.
• Direct the gathering of key data and the evaluation of performance indicators that are specifically tracked and monitored by the external partners.
• Be accountable for modeling and forecasting the Balance Sheet and Statement of Cash Flows to ensure a complete and accurate three-statement model.
• Lead the maintenance and continuous enhancement of the Balance Sheet forecast, ensuring it articulates the financial impact of all relevant inputs and influences, including incorporating leading indicators into the forecast.
• Oversee the forecasting of critical Balance Sheet components, particularly the management of working capital accounts, to optimize operational efficiency and minimize risk.
• Lead and manage the end-to-end financial due diligence process for all potential M&A activity.

Finance Manager

• Foster strong, transparent relationships with clients, providing them with regular updates on project status, issues, and resolutions.
• Utilize a deep understanding of the clients' business, industry trends, and KPIs to offer strategic guidance and impactful solutions.
• Lead the development of budgets and forecasts with clients, as well as use data provided to ensure that budget is being used in the most efficient matter and clients are billed correctly for media spend + fees.
• Develop a thorough understanding of each client's industry, business challenges, and goals to tailor strategies that drive measurable results.
• Engage with Tinuiti’s internal teams to contribute positively towards client project outcomes and strategic initiatives.
• Act as a point of contact for client communications, ensuring that clients receive timely updates on project progress and outcomes.
• Equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in our expertise.
• Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations.
• Leverage strong knowledge of multiple digital channels (SEM, SEO, CRO, Social, Shopping, Display, etc.) to develop strategic plans, clearly tying channel recommendations to the client’s business goals.

Senior Client Partner

• Lead multiple client accounts, overseeing a team to develop comprehensive account plans that address client needs and align with their strategic goals, ensuring ongoing satisfaction and retention.
• Act as the primary advocate for clients within the agency, ensuring their goals are prioritized in strategic discussions and decision-making processes.
• Partner with pod leadership on providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, and ensuring adherence to scorecard tasks.
• Utilize a deep understanding of the clients' business, industry trends, and KPIs to offer strategic guidance and impactful solutions.
• Champion innovative thinking within the team, inspiring the development of leading-edge solutions that drive client success and potentially win awards.
• Equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in our expertise.
• Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations.
• Leverage strong knowledge of multiple digital channels (SEM, SEO, CRO, Social, Shopping, Display, etc.) to develop strategic plans, clearly tying channel recommendations to the client’s business goals.

Senior Manager, Client Partner

• Own senior‑stakeholder relationships and the client growth agenda; align full‑funnel TVAD plans (CTV/OTT, online video, digital audio/podcasts, programmatic display) to business goals; secure decisions on options and trade‑offs.
• Lead onboarding, transitions, escalations, and expansion; support new business with clear narratives tied to measurable impact.
• Orchestrate optimization across partners/DSPs (goal strategies, pacing, frequency/overlap control, quality/brand‑safety/verification); pilot safely, measure, and scale.
• Install strong, simple measurement habits: growth‑first innovation with success thresholds and read cadence (geo/lift/holdout where feasible; otherwise sound A/B or time‑series); forecast expected impact and risk.
• Connect the dots across channels for clients: explain how TVAD complements Search, Social, Commerce/Retail Media, CRM, TV/Audio, and Creative; propose integrated plans and a straightforward measurement approach to prove combined lift; codify reusable playbooks.
• Own the business like it’s yours: make and stand behind decisions that maximize client outcomes (growth, margin, LTV) within agreed guardrails; surface trade‑offs with clear thresholds/tolerances; keep a simple decision log tied to Rocks/KPIs.
• surface trade‑offs with clear thresholds/tolerances; keep a simple decision log.