Tinuiti

Performance Marketing

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
• Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact.
• Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative).
• Teach clients and teammates, and document what works so others can reuse it.
• Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+).
• Test small, prove value, then scale.
• Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.
• Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.
• Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.
• Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets).

Paid Social Strategist

Creative Strategist

• The Creative Strategist is responsible for guiding and defining the client’s strategy and goals for all creative scoped in the SOW including messaging strategy, testing strategy, and reporting on creative insights to inform future creative.
• The Creative Strategist is expected to be the day-to-day POC for strategy and planning for internal and external contacts for clients as they develop audience-targeted creative campaigns aligned with channel best practices, adapting brand guidelines to achieve KPIs.
• You will also develop deep relationships with and collaborate closely with our media and client services teams to conceive, develop, and execute strategic creative that fulfills campaign goals.
• Your mission will be to elevate our clients and achieve exceptional results through innovative and audience-specific messaging across today’s broad spectrum of digital media channels.

Client Partner

• Lead a portfolio of clients, ensuring strategic alignment of account team recommendations with client objectives.
• Oversee client onboarding, offboarding, and account transitions.
• Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks.
• Collaborate closely with Pod Leader and Directors throughout the pod to achieve financial targets and objectives.
• Stay at the forefront of industry, consumer, platform, and relevant vertical trends.
• Equip clients with the knowledge and confidence to speak about strategic directions and decisions.
• Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices.

Director, Client Partner

Analyst

• Lead day-to-day communications, data gathering, and driving key deliverables in the support of the Measurement Strategy for all assigned clients
• Lead the interpretation of all-cross channel models (MMM, etc.) and supporting analyses, connect to media strategy for recommendations, and align against client targets/goals
• Lead data-driven analyses and analytics projects aimed at driving our clients’ media and business outcomes and support the Client Partner team in the development of, and lead QA efforts around, client deliverables and begin to take on responsibility for incorporating findings into a broader client story
• Work with performance data via media platforms (e.g., Google, Meta), analytics systems (e.g., GA, Adobe), and especially advanced measurement tools/methodologies (e.g., MMM, incrementality testing) to deliver insights that optimize our clients’ media investment allocations
• Be a source of knowledge on analytics tools and offerings including keeping up to date with industry trends, services, and technologies
• Assist business development team by potentially joining pitches, helping create presentations for both existing and prospective clients, and educating internal teams on analytics services as needed
• Lead client calls and all other comms to manage Analytics engagement for top tier clients
• Lead periodic trainings and discussions about common client requests, and relevant new tools and technologies. Develop standardized processes and collateral to help streamline requests and new client work
• Assist Mgrs/Directors in the development of materials in support of their public-facing content and internal training content.

Paid Social Strategist

Creative Strategist

Director, Client Partner

Senior Digital Analyst