Paid Search Strategist

Tinuiti

Paid Search Strategist responsible for optimizing Paid Search and Shopping campaigns in remote setup. Collaborating to drive insights and foster growth using analysis and technology.

Posted 6/4/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Client-Centric Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
Integrates search and shopping into broader growth plays; communicates in business terms.
Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.
Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.
Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
Educates clients and internal teams; codifies learnings and playbooks that scale.
Operates with accountability and bias to action; spots and eliminates process and media waste.
Influences without authority; closes the loop from decision to measurable outcome.

Requirements

What you’ll need

5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership.
Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation.
Strong excel/google sheets/PPT/Google Slides skills.
Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.
Analytics: Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact.
Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.
Mentorship: Experience coaching juniors/peers (non-manager).

Benefits

Comp & perks

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Group Life Insurance and Income Protection
Retirement: We offer a Pension Scheme with an employer match of up to 5% of your contributions
Perks and Wellness : Help@Hand Wellbeing services, Thankful giving
Parental Leave: Birthing parents will receive 16 weeks of leave with 100% pay (additional leave time available per statutory leave requirements). Non-Birthing parents will receive 4 weeks of leave with 100% pay.
Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Paid SearchShoppingData AnalysisFeed ManagementCampaign ManagementStatistical TestingData Quality AssuranceForecastingExperimentationFinancial Impact Quantification

Soft Skills

Client-Centric DesignRelationship BuildingCommunicationCollaborationMentorshipInfluencingAccountabilityStorytellingProblem SolvingProcess Improvement

Certifications

Google Search & Shopping CertificationGoogle Certifications