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About the role
Key responsibilities & impact- Lead the development and execution of innovative and high-impact performance marketing strategies aligned with overarching business goals and objectives.
- Utilize advanced analytics tools to gather, analyze, and interpret intricate campaign data. Derive strategic insights to optimize campaigns, enhance ROI, and drive significant performance improvements.
- Drive sophisticated audience research and segmentation initiatives. Utilize advanced targeting methodologies to refine audience strategies for personalized messaging and optimized campaign performance.
- Spearhead collaboration with creative teams to ideate and implement high-performing ad creatives, landing pages, and campaign assets. Oversee A/B testing strategies to drive continuous enhancement.
- Manage and allocate campaign budgets effectively, ensuring maximum ROI and cost-efficiency. Generate detailed reports, analyze performance metrics, and provide strategic recommendations to stakeholders.
- Stay at the forefront of industry trends, emerging technologies, and best practices in performance marketing. Lead the implementation of innovative approaches to maintain a competitive edge.
- Lead and oversee a team of account managers on client engagements, ensuring effective project management and task delegation to optimize team efficiency, meet client goals, and achieve target outcomes.
- Support the sales process for new accounts by conducting audits of prospective clients and participating in sales pitches to drive new business opportunities.
Requirements
What you’ll need- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Advanced degree or certifications are advantageous.
- 6+ years of progressive experience in digital marketing, specializing in crafting and executing performance-driven campaigns and leading strategic initiatives.
- Expert proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools (Google Analytics, Adobe Analytics, etc.).
- Exceptional analytical skills with the ability to synthesize complex data and generate strategic insights.
- Strong leadership & project management abilities, strategic thinking, and the capability to drive impactful campaigns in a dynamic environment.
- Excellent communication, presentation, and stakeholder management skills.
- Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite Products (Google Slides, Google Sheets, etc.).
- Client management and client-facing experience required.
- Ecommerce and agency experience desirable.
Benefits
Comp & perks- Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Retirement: Match up to 4% of your contributions at 100%
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
- Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingdigital marketingcampaign managementaudience researchA/B testingdata analysisbudget managementstrategic insightsproject managementclient management
Soft Skills
leadershipstrategic thinkingcommunicationpresentationstakeholder managementteam collaborationanalytical skillstask delegationclient engagementproblem-solving
Certifications
Bachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in BusinessAdvanced degreeMarketing certifications