Paid Search Strategist

Tinuiti

Paid Search Strategist driving efficient, profitable client growth using AI-enabled workflows. Designing strategies across Paid Search and Shopping while optimizing full-funnel programs to reduce waste.

Posted 6/5/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact.
Apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV.
Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
Integrates search and shopping into broader growth plays; communicates in business terms.
Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
Educates clients and internal teams; codifies learnings and playbooks that scale.
Operates with accountability and bias to action; spots and eliminates process and media waste.

Requirements

What you’ll need

5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership.
Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation.
Strong excel/google sheets/PPT/Google Slides skills.
Certifications: Google Search & Shopping (or completed in the first 60 days).
Additional Google certifications are a plus.
Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact.
Senior stakeholder-ready storytelling; influence across functions; client-facing presence.
Experience coaching juniors/peers (non-manager).

Benefits

Comp & perks

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect.
Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Match up to 4% of your contributions at 100%
Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving
Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
On-demand learning, mentorship program, leadership and management development programs and resources

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Paid SearchShoppingdata analysiscampaign managementfeed managementautomationexperimentationforecastingfinancial impact quantificationmulti-channel strategy

Soft Skills

client relationship buildingstorytellinginfluencecoachingcommunicationaccountabilitybias to actioneducatingcollaborationstrategic thinking

Certifications

Google Search & ShoppingGoogle certifications