Paid Media Strategist

Tinuiti

Strategist managing paid media campaigns at Tinuiti, the largest independent full-funnel marketing agency. Focused on execution, optimization, and client collaboration for digital marketing success.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Execute, support, and/or delegate management of paid media campaigns (paid search, shopping, display, & paid social), including but not limited to account setup, strategy development, organization, and management.
Maintain a holistic understanding of client business objectives, and implement strategies and/or suggest alternative approaches that meet the needs of the client
Ability to use reporting, analytics, and trend tools on a daily basis and proactively communicate results, trends, and test results to client stakeholders.
Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management.
Responsible for executing and/or overseeing all basic tactical execution and campaign audits
Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls
Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis holistic presentations and overviews
Ability to effectively communicate to and collaborate with various client personality profiles and roles from marketing manager to C-level points of contact.
Support your pod’s leadership in new business audit, pitches, and RFPs to help win new client logos.

Requirements

What you’ll need

5+ years of related paid media work experience
Experience with managing campaigns within Google, Microsoft, Meta, TikTok, Pinterest, and/or Snapchat Ads Managers.
Hands on experience in managing monthly campaign budgets from $60k+
Ecommerce experience a plus
Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite products
Google Ads and Facebook Blueprint certification a plus
Experience working in Google Analytics
Client management experience
Agency experience a plus
May require client travel for quarterly business reviews or new business pitches

Benefits

Comp & perks

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media managementcampaign setupkeyword developmentad copy creationdata analysisbudget managementreportinganalyticstrend analysisEcommerce

Soft Skills

communicationcollaborationprioritizationclient managementstrategic thinkingorganizational skillspresentation skillsleadership support

Certifications

Google Ads certificationFacebook Blueprint certification